Dentsu Group Inc. sustainability score: 51/100
Dentsu Group Inc. is a Japan-based multinational advertising and marketing services holding company founded in 1901, headquartered in Tokyo. It operates through Dentsu Inc. (Japan) and Dentsu Aegis Network (international operations), serving major global brands across media planning, creative, and digital services.
More about Dentsu Group Inc.
One of the Big Six advertising oligopolies.
Founded 1901Head office Dentsu Building, JapanStaff ~66,000Revenue ~¥1,760B (~$11.5B)Website ↗
Dentsu operates as a Big Six advertising holding company with documented fossil-fuel client work—18 contracts in 2024–2025—undercutting its otherwise-ambitious net-zero science-based targets. Operationally, emissions rebound post-2022 despite SBTi validation. The firm excludes advertised emissions (32× its footprint) from climate goals, a structural blind spot.
Dentsu Group Inc. scores 51/100 (Making progress) on SINK's independent climate assessment, scored from public data only. Scores are free. Companies can never pay for anything about their own score. Last verified May 2026.
That places Dentsu Group Inc. joint 131st of 934 companies scored, and 3rd of 6 in Advertising / Marketing Services.
What is Dentsu Group Inc. doing well, and where does it fall short?
Strongest on Carbon Footprint: Operations and Targets & Commitments (7/10, 7/10). Weakest on Emissions Trajectory and Nature & Biodiversity Impact (4/10, 4/10).
Where Dentsu Group Inc. lost points
For each question that lost points, the evidence our public rubric looks for that we didn't find.
- Emissions from its own operations7/10Its own emissions aren't independently verified or tracked over several years.
- Emissions from its supply chain5/10Most of its supply-chain (Scope 3) emissions aren't measured.
- Whether its emissions are falling4/10No evidence of a year-on-year fall in its total emissions.
- How clean its energy is5/10Less than half its energy shown to be renewable, or no transition plan.
- Its effect on nature4/10Its effect on nature isn't measured or independently verified.
- How it uses materials and handles waste4/10No measurable waste or recycling targets reported publicly.
- Its effect on water4/10No measured water footprint with reduction targets.
- Its climate targets7/10Its targets aren't validated by the Science Based Targets initiative.
- How openly it reports7/10No annual impact report, or no pay linked to climate targets.
- Its record on controversies4/10Points deducted for controversies or its business model. The finding is under question 10.
A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.
How is Dentsu Group Inc.'s SINK score calculated?
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleWhat evidence is Dentsu Group Inc.'s score based on?
12 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
67% of them were published by Dentsu Group Inc. itself; the rest come from independent sources.
If you believe a source has been misread or a newer version exists, submit a challenge.
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How does Dentsu Group Inc. compare with other advertising / marketing services companies?
Where Dentsu Group Inc. sits among advertising / marketing services peers.
Among the 6 major advertising / marketing services brands we've scored, Dentsu Group Inc. sits 3rd of 6.
Who scores higher in Advertising / Marketing Services?
The 2 companies in the sector scoring nearest above Dentsu Group Inc..
JCDecaux has cut its total emissions 41% since 2019 and has SBTi-validated net-zero targets, but most of its renewable electricity comes from certificates bought separately.
See the breakdown →MSQ's footprint was 5,007 tCO2e in its year to February 2025, flat against its 2020 baseline: its own operations' emissions are down 68%, but its supply-chain emissions rose.
See the breakdown →Which companies moved this week, and why.
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