Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
Omnicom·Advertising / Marketing Services·New York City, United States·Founded 1986·Last verified 2 May 2026
47
out of 100
Making progressPending Review

Omnicom has SBTi-validated near-term emissions targets and publishes Scope 1, 2, and 3 data, but emissions rose in 2024 after initial 2019–2023 decline. The core weakness: systemic reliance on fossil fuel clients (ExxonMobil, Shell, Chevron, TotalEnergies) and board ties to high-emissions industries undermine credibility of climate commitments.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Advertising / Marketing Services sector ceiling.
60 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
42 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 60) + (0.7 × 42) = 47.4
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 1
Final score
Rounded. Making progress.
47 / 100
The ten questions

Where Omnicom is strong, and where it isn't.

Strongest on Carbon Footprint — Operations and Targets & Commitments (6/10, 6/10). Weakest on Water Impact and Resource Use & Waste (3/10, 3/10).

Where the evidence comes from

Every document used, listed.

8 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Third-party verified
DitchCarbon — Omnicom Emissions Data
Ongoing
Q1Q2Q8
View →
[2]Third-party verified
Planet Tracker — Omnicom Climate Transition Analysis
2026
Q3Q8
View →
[3]Self-reported
Omnicom Environmental Policy
2025
Q4Q5Q6Q9
View →
[4]SEC filing
Omnicom 2024 Annual Meeting Proxy Statement (DEF 14A)
2024
Q8Q9
View →
[5]Third-party verified
DeSmog — Omnicom Group Profile
Ongoing
Q10
View →
[6]Third-party verified
InfluenceMap — Ad Report 2024
2024
Q10
View →
[7]Public record
Semafor — PR Industry Crackdown on Greenwashing
2024
Q10
View →
[8]Public record
Marketing Interactive — Ad Holding Companies Called Out Over Greenwashing
2024
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Omnicom in context

Omnicom sits at the bottom of the advertising / marketing services pack.

Among the 4 major advertising / marketing services brands we've scored, Omnicom sits 4th of 4.

4/4
Omnicom's rank
51
Industry average
47
Industry low
52
Industry high
How this score has moved

Omnicom's score over time.

today

Score history begins 1 May 2026.

As Omnicom's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Omnicom

Omnicom is a US-headquartered advertising and marketing services holding company, founded in 1986, with 2022 revenue of $14.3 billion. It operates as a major global agency network serving clients across sectors. The company competes with other large ad holding companies on scale and service breadth.

Founded
1986
Headquarters
New York City, United States
Employees
~100,000
Annual revenue
~$15.7B
Company website ↗
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