Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
Dyson·Electrical Equipment / Lighting·Singapore·Founded 1983·Last verified 22 April 2026
30
out of 100
Significant gapsPending Review-1 since last review

Dyson refuses to disclose any emissions data despite $8.3B revenue and 14,000+ employees across global manufacturing. No Scope 1, 2, or 3 reporting; no science-based targets; no sustainability report. The company claims 2030 carbon neutrality without methodology. Renewable energy covers only owned operations, not contract manufacturers.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Electrical Equipment / Lighting sector ceiling.
45 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
26 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 45) + (0.7 × 26) = 31.7
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.95
Final score
Rounded. Significant gaps.
30 / 100
The ten questions

Where Dyson is strong, and where it isn't.

Strongest on Controversies & Red Flags and Energy Source (7/10, 5/10). Weakest on Nature & Biodiversity Impact and Emissions Trajectory (1/10, 1/10).

Where the evidence comes from

Every document used, listed.

11 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Third-party verified
DitchCarbon Organization Profile: Dyson Group PLC
Ongoing
Q1Q2Q8
View →
[2]Self-reported
Dyson Environmental Policy
Ongoing
Q1Q5Q9
View →
[3]Self-reported
Dyson Canada Environmental Policy
Ongoing
Q2Q7
View →
[4]Self-reported
Dyson Financial Results 2024
2024
Q3
View →
[5]Self-reported
Dyson Singapore Sustainability
Ongoing
Q4
View →
[6]Self-reported
Dyson Canada Sustainability
Ongoing
Q4
View →
[7]Self-reported
Dyson Sustainability Overview
Ongoing
Q6
View →
[8]Third-party verified
questionZERO Dyson Rating
Unknown
Q6Q7
View →
[9]Third-party verified
Dyson Marketing Claims Analysis — NoGood.io
Unknown
Q8
View →
[10]Third-party verified
Sustainability Directory Index: Dyson
Unknown
Q9
View →
[11]Public record
EU Energy Label Legal Battle: Dyson Case (Euronews)
2024
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Dyson in context

Dyson sits at the bottom of the electrical equipment / lighting pack.

Among the 9 major electrical equipment / lighting brands we've scored, Dyson sits 9th of 9.

9/9
Dyson's rank
43
Industry average
30
Industry low
56
Industry high
How this score has moved

Dyson's score over time.

today

Score history begins 4 April 2026.

As Dyson's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Dyson

Dyson manufactures cordless vacuums, air purifiers, hair care, and heating products, selling 20M+ units annually through direct and retail channels globally. Privately held, headquartered in Singapore as of 2019, with manufacturing in Malaysia, Singapore, and the Philippines. A major player in premium home appliances.

Founded
1983
Headquarters
Singapore
Employees
~14,000
Annual revenue
~$8.3B
Company website ↗
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