Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
Marriott International·Hospitality / Hotels·Bethesda, Maryland, US·Founded 1993·Last verified 25 April 2026
40
out of 100
Below expectationsPending Review

Marriott has SBTi-validated net-zero targets but is actively missing near-term emissions reduction milestones. Renewable energy sits at 3.4% against a 2025 goal of 30%. Absolute emissions remain unproven to be declining despite intensity improvements, and supply chain emissions lack third-party verification. The company has materialized sustainability infrastructure but is not delivering at pace.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Hospitality / Hotels sector ceiling.
45 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
50 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 45) + (0.7 × 50) = 48.5
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.82
Final score
Rounded. Below expectations.
40 / 100
The ten questions

Where Marriott International is strong, and where it isn't.

Strongest on Carbon Footprint — Operations and Targets & Commitments (7/10, 7/10). Weakest on Energy Source and Emissions Trajectory (3/10, 3/10).

Where the evidence comes from

Every document used, listed.

15 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Third-party verified
DitchCarbon — Marriott International Organization Profile
Ongoing
Q1Q2
View →
[2]Self-reported
Marriott 2025 Serve 360 Performance Tables
2025
Q1Q2Q3Q4Q5Q7Q9Q10
View →
[3]Self-reported
Marriott 2024 Serve 360 Performance Tables
2024
Q2
View →
[4]Public record
Skift — Marriott Earns Nod for Hotel Climate Plan (April 2024)
2024
Q3Q8
View →
[5]Public record
Sustainable Hotel News — Marriott Releases ESG Report
2023
Q3
View →
[6]Self-reported
Marriott 2024 About the Report (Serve 360)
2024
Q4
View →
[7]Public record
BW Hotelier — Marriott Surpasses Key Sustainability Milestones 2024
2024
Q5Q6
View →
[8]Public record
Lodging Magazine — Marriott Releases 2024 Serve 360 Report
2024
Q5
View →
[9]Public record
Green Lodging News — Marriott Makes Much Progress Toward 2025 Goals
2024
Q6Q7
View →
[10]Self-reported
Marriott 2023 CDP Water Response
2023
Q7
View →
[11]Self-reported
Marriott News — SBTi Validates Net-Zero Targets (April 2024)
2024
Q8
View →
[12]Public record
Business Travel News — SBTi Approves Marriott Emissions Targets
2024
Q8
View →
[13]Self-reported
Marriott 2023 CDP Climate Response
2023
Q9
View →
[14]Self-reported
Marriott Political Activity, Policies, Oversight and Disclosure
Ongoing
Q9Q10
View →
[15]Third-party verified
Sierra Club — Are Hotel Greening Programs Hurting Housekeepers?
2020
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Marriott International in context

Where Marriott International sits among hospitality / hotels peers.

Among the 9 major hospitality / hotels brands we've scored, Marriott International sits 6th of 9.

6/9
Marriott International's rank
44
Industry average
35
Industry low
56
Industry high
How this score has moved

Marriott International's score over time.

today

Score history begins 11 April 2026.

As Marriott International's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Marriott International

Marriott International is the world's largest hotel company by number of properties, operating and franchising over 9,000 hotels across 138 countries under brands including The Ritz-Carlton, JW Marriott, and Courtyard. Founded in 1993 as a root beer stand, it expanded into hospitality and is now a publicly traded corporation headquartered in Bethesda, Maryland.

Founded
1993
Headquarters
Bethesda, Maryland, US
Employees
~418,000
Annual revenue
~$23.7B
Company website ↗
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