Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
Travelodge·Hospitality / Hotels·Thame, United Kingdom·Founded 1976·Last verified 25 April 2026
38
out of 100
Below expectationsPending Review

Travelodge tracks operational emissions but lacks third-party verification and renewable energy procurement. Supply chain emissions rose 3% despite measurement efforts. The company abandoned absolute targets for intensity-based ones and has no science-based validation. Governance exists but teeth are missing.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Hospitality / Hotels sector ceiling.
45 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
38 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 45) + (0.7 × 38) = 40.1
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.95
Final score
Rounded. Below expectations.
38 / 100
The ten questions

Where Travelodge is strong, and where it isn't.

Strongest on Controversies & Red Flags and Carbon Footprint — Operations (8/10, 5/10). Weakest on Targets & Commitments and Nature & Biodiversity Impact (2/10, 2/10).

Where the evidence comes from

Every document used, listed.

7 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Third-party verified
DitchCarbon Travelodge Profile
Ongoing
Q1Q2Q3Q8
View →
[2]Self-reported
Travelodge Conscious Sustainability Pillar
Ongoing
Q1Q2Q3Q4Q5Q7Q8
View →
[3]Third-party verified
SMS Energy Travelodge Case Study
Unknown
Q3Q4
View →
[4]Public record
Sustainability BEAT: Travelodge Sustainable
2024
Q6Q9
View →
[5]Self-reported
Travelodge Sustainability Hub
Ongoing
Q6Q7Q9Q10
View →
[6]Self-reported
Travelodge 2023 Sustainability Plans Announcement
2023
Q8
View →
[7]SEC filing
Travelodge Hotels Limited SEC Filing
Unknown
Q9
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Travelodge in context

Where Travelodge sits among hospitality / hotels peers.

Among the 9 major hospitality / hotels brands we've scored, Travelodge sits 7th of 9.

7/9
Travelodge's rank
44
Industry average
35
Industry low
56
Industry high
How this score has moved

Travelodge's score over time.

today

Score history begins 5 April 2026.

As Travelodge's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Travelodge

Travelodge is a budget hotel chain operating ~388 properties across the UK and Ireland. Founded in 1976, it is owned by private equity and operates in the midscale segment, competing with Premier Inn and Travelodge Hotels Limited. The company targets cost-conscious leisure and business travellers with standardised room formats and streamlined amenities.

Founded
1976
Headquarters
Thame, United Kingdom
Employees
~13,000
Annual revenue
~£1,037M
Company website ↗
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