Carbon Footprint — Operations: How does Mossy Earth score?

Mossy Earth does not publish formal Scope 1 or Scope 2 emissions data. However, as a ~24-person distributed team with no manufacturing, warehousing, or heavy operations, their operational footprint is estimated well under 1,000 tonnes CO₂e. The planet barely notices this company's direct operations. No formal emissions calculation or energy bill data has been published.

Carbon Footprint — Supply Chain: How does Mossy Earth score?

No formal Scope 3 quantification exists. However, Mossy Earth's supply chain is inherently simple: membership revenue funds on-the-ground conservation projects. Their merchandise store states products are 'made sustainably with renewable energy and natural materials.' Key suppliers are conservation partners in known locations (Scotland, Portugal, Indonesia, Ecuador). The supply chain is short and well-understood, though not formally quantified.

Emissions Trajectory: How does Mossy Earth score?

No formal trajectory data exists for Mossy Earth's own operational emissions. The company is growing (cash increased from £60k to £238k between 2022-2023, and from ~8 to ~24 employees), which could imply slightly rising operational emissions. However, from a physics perspective, even with growth, absolute emissions from a ~24-person distributed team remain negligible. No proxy data such as energy bills has been published to evidence a trend.

Energy Source: How does Mossy Earth score?

No formal renewable energy strategy or data has been published for Mossy Earth's own operations. The company is a minimal energy consumer — a small distributed team primarily using laptops. Their merchandise is stated to be made with renewable energy. Co-founder Matt Davies has publicly advocated 'switching to a renewable energy supplier' as a key individual climate action, suggesting environmental awareness, but no formal data on their own energy sourcing is available.

Nature & Biodiversity Impact: How does Mossy Earth score?

Mossy Earth's entire core business is ecosystem restoration and biodiversity recovery with documented measurable outcomes. They operate 4 rewilding hubs (Scotland, Portugal, Indonesia, Ecuador) and 30+ partner projects globally. Projects span forests, wetlands, peatlands, coral reefs, kelp forests, and species reintroductions (ocelots, red kites, mountain hares, native oysters). Each project is managed by in-house conservation biologists, monitored with eDNA, bioacoustics, drone mapping, and GPS

Resource Use & Waste: How does Mossy Earth score?

As a service/membership company with minimal material throughput, Mossy Earth's direct resource use is low. Their merchandise uses organic cotton and sustainable materials. Over 80% of membership revenue goes directly to project impact, with only 20% on running costs, indicating lean operations. No formal waste or circularity reporting exists, but the company's material footprint is inherently small for a ~24-person team.

Water Impact: How does Mossy Earth score?

Mossy Earth's own operational water footprint is negligible. More importantly, their core business actively improves freshwater ecosystems. Active water-related projects include: restoring ancient wetlands in Iceland by reconnecting watersheds (Kálfalækur and Blöndulækur), restoring a 64ha wetland on the Danube floodplain in Slovakia, riparian restoration at Glassie Farm in Scotland using beaver dam analogues to improve water quality and temperature regulation, and fish spawning tributary restor

Targets & Commitments: How does Mossy Earth score?

Mossy Earth does not have SBTi targets or formal emissions reduction commitments for its own operations. However, as a company whose core business is environmental restoration, its mission is inherently reduction-first — there is no offset reliance because the core business IS restoration. Their main objective is 'to create independent and sustainable long-term funding mechanisms for impactful rewilding and conservation projects.' Restoration commitments are specific and measurable (e.g. 650m of

Transparency & Accountability: How does Mossy Earth score?

Mossy Earth demonstrates exceptional transparency for its size. They publish a publicly accessible transparency dashboard with quarterly financial reports dating back to Q4 2022. Members receive GPS coordinates, 360° photos, detailed management plans, field reports, and project cost breakdowns. They publish detailed methodologies for rewilding, business ethos, and trust/transparency practices. Members vote on project decisions, creating participatory governance. The company is 100% team-owned, b

Controversies & Red Flags: How does Mossy Earth score?

No greenwashing allegations, regulatory actions, lawsuits, fines, or credible criticisms were found in any search. No lobbying activity or trade association memberships that could conflict with climate goals. The company has a clean record with positive reviews on Trustpilot and endorsements from the Global Rewilding Alliance, Conservation Evidence (University of Cambridge), and numerous business partners. They are proactively transparent about how funds are spent and do not make inflated claims

Mossy Earth Sustainability Score: 65/100

Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP

507 companies scored·4 score updates this week

Mossy Earth·Rewilding / Ecosystem Restoration·London, United Kingdom·Founded 2021·Last verified 21 April 2026

out of 100

Leading practicePending Review

Mossy Earth is a rewilding company with exceptional impact reporting on biodiversity but zero formal emissions accounting for its own operations. The company publishes transparency dashboards and manages measurable conservation outcomes across four continents, yet lacks basic operational carbon tracking, science-based targets, and formal governance structures. Growth is real; accountability infrastructure is not.

No challenges currently filed

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale

Industry base impact

Rewilding / Ecosystem Restoration sector ceiling.

85 / 100

Performance score

Sum of the 10 rubric questions, scored 0–10 each.

56 / 100

Raw score

Weighted average before scale penalty.

(0.3 × 85) + (0.7 × 56) = 64.7

Scale penalty

Multiplier based on absolute emissions volume — physics-first.

× 1

Final score

Rounded. Leading practice.

65 / 100

The ten questions

Where Mossy Earth is strong, and where it isn't.

Strongest on Nature & Biodiversity Impact and Controversies & Red Flags (10/10, 9/10). Weakest on Energy Source and Emissions Trajectory (3/10, 3/10).

Where the evidence comes from

Every document used, listed.

16 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Self-reported

About Us

Ongoing

Every score shows its working.

Where Mossy Earth is strong, and where it isn't.

Every document used, listed.

Mossy Earth stands alone in this category.

Mossy Earth's score over time.

This score is not currently being contested.

Related companies worth a look.

We'll let you know when the score moves.

Which companies moved this week, and why.