Moonpig sustainability score: 55/100
Better than 100% of E-commerce / Online Retail
Leading practice starts at 60. The highest score on SINK is 71.
Limited independent evidence: only two independent sources cover this company. The score may change as more evidence appears.
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Moonpig Group is a London-listed online retailer of personalised greeting cards and gifts, trading as Moonpig in the UK and Greetz in the Netherlands, and selling gift experiences. It reported £373.0 million of revenue for the year to 30 April 2026, with about 676 employees.
Founded 2020Head office London, United KingdomStaff ~676 (2026)Revenue £372,973 thousand (£373.0 million) revenue (year ended 30 April 2026; FY25: £350,068 thousand)Website ↗
Moonpig reports a full Scope 3 inventory and says its Scope 1 and 2 emissions are 32% below FY20, with 95% of its energy renewable in FY26. But its Scope 3 rose from 77,330 to 80,488 tCO2e, so total emissions rose; 37.5% of supplier emissions are covered by science-based targets against a 67% goal; and none of its emissions data is externally assured.
Moonpig scores 55/100 (Making progress) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified November 2026.
That places Moonpig joint 63rd of 1,118 companies scored, and 1st of 32 in E-commerce / Online Retail.
What is Moonpig doing well, and where does it fall short?
Strongest on Controversies & Red Flags and Carbon Footprint: Operations (8/10, 7/10). Weakest on Emissions Trajectory and Nature & Biodiversity Impact (3/10, 4/10).
Where Moonpig lost points
For each question that lost points, the evidence our public rubric looks for that we didn't find.
What would raise this score
- Whether its emissions are fallingShow its emissions are falling.
- Its effect on natureMeasure its effect on nature and have it independently verified.
- Its effect on waterMeasure its water footprint and set reduction targets.
Every question that lost points
- Emissions from its own operations7/10Its own emissions aren't independently verified or tracked over several years.
- Emissions from its supply chain7/10No full value-chain map or supplier engagement programme.
- Whether its emissions are falling3/10No evidence its emissions are falling.
- How clean its energy is7/10Less than 90% of its energy shown to be renewable.
- Its effect on nature4/10Its effect on nature isn't measured or independently verified.
- How it uses materials and handles waste6/10No verified figures for reuse and recycling across the business.
- Its effect on water5/10No measured water footprint with reduction targets.
- Its climate targets7/10No validated long-term net zero target.
- How openly it reports7/10No annual impact report, or no pay linked to climate targets.
A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.
How is Moonpig's SINK score calculated?
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleWhat evidence is Moonpig's score based on?
9 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
44% of them were published by Moonpig itself; the rest come from independent sources.
“Actual Scope 1 emissions were 34 tCO2e (FY25: 106 tCO2e).”
“Actual Scope 1 and 2 emissions were 475 tCO 2 e (FY25: 601 tCO 2 e).”
“Water: C (global average: C, activity group average: C)”
“decarbonisation, the Group updated its”
“Moonpig Group produce paper products, such as greetings and gift cards”
“sustainability credentials for flowers include reducing waste where possible”
“Two issues were investigated, both of which were Upheld.”
“Pledging to reach net-zero emissions by 2050, with clear milestones set for 2030”
“09 Jul 2026 2026 Sustainability Report”
If you believe a source has been misread or a newer version exists, submit a challenge.
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How does Moonpig compare with other e-commerce / online retail companies?
Moonpig is the highest-scoring e-commerce / online retail company we've rated.
Among the 32 major e-commerce / online retail brands we've scored, Moonpig sits 1st of 32.
Who comes next in E-commerce / Online Retail?
Moonpig leads its sector. These are the next 3 down.
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See the breakdown →Refurbed's business model directly addresses e-waste and resource consumption through verified lifecycle analysis, but the company lacks corporate emissions reporting, science-based targets, and formal Scope 3 inventory.
See the breakdown →Gousto's footprint was 330,508 tCO2e in 2024, 99.5% of it from its supply chain, mainly the food it buys, and 18% below 2022.
See the breakdown →Which companies moved this week, and why.
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