Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
Ocado·E-commerce / Online Retail·Hatfield, United Kingdom·Founded 2000·Last verified 21 April 2026
42
out of 100
Below expectationsPending Review

Ocado has SBTi-validated net-zero targets and relatively mature supply chain emissions tracking, but operational footprint is expanding with business growth. Delivery fleet remains fossil-fuelled, renewable energy coverage is incomplete, and nature/water impacts lack quantified baselines. Reporting split between Ocado Group and Ocado Retail obscures full transparency.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
E-commerce / Online Retail sector ceiling.
40 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
56 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 40) + (0.7 × 56) = 51.2
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.82
Final score
Rounded. Below expectations.
42 / 100
The ten questions

Where Ocado is strong, and where it isn't.

Strongest on Targets & Commitments and Controversies & Red Flags (8/10, 7/10). Weakest on Water Impact and Transparency & Accountability (4/10, 5/10).

Where the evidence comes from

Every document used, listed.

16 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Third-party verified
Ocado Group — DitchCarbon Profile
Ongoing
Q1
View →
[2]Self-reported
Ocado Group Sustainability — Climate
Ongoing
Q1
View →
[3]Self-reported
Ocado Retail Sustainability Report — Climate Action
2024
Q2Q3Q4Q10
View →
[4]Self-reported
Ocado Group Investors — Annual Report
2024
Q2
View →
[5]Public record
Retail Times — Ocado Retail Inaugural Sustainability Report
2024
Q3Q6
View →
[6]Third-party verified
Corporate Energy — Ocado Group Offtaker Profile
Unknown
Q4
View →
[7]Public record
BM Magazine — Ocado Sunswap Zero-Emission Refrigeration Trailers
Unknown
Q4
View →
[8]Self-reported
Ocado Retail Sustainability — Sourcing with Integrity
2024
Q5
View →
[9]Self-reported
Ocado Retail Sustainability — Agriculture
2024
Q5Q7
View →
[10]Public record
edie — Ocado's 2040 Net-Zero Target Validated by SBTi
Unknown
Q5
View →
[11]Self-reported
sustainability.ocadoretail.com
Unknown
Q6
View →
[12]Public record
Ethical Marketing News — Ocado Retail's Net-Zero Targets Validated by SBTi
Unknown
Q8
View →
[13]Public record
Business Green — SBTi Validates Ocado's Climate Targets (Forests, Land, Agriculture)
Unknown
Q8
View →
[14]Self-reported
Ocado Group Sustainability Hub
2025
Q9
View →
[15]Third-party verified
Sustainalytics — Ocado Group PLC ESG Rating
Ongoing
Q9Q10
View →
[16]Self-reported
Market Screener — Ocado Annual Report and Accounts (52 weeks ended 1 December 2024)
2024
Q9
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Ocado in context

Where Ocado sits among e-commerce / online retail peers.

Among the 14 major e-commerce / online retail brands we've scored, Ocado sits 9th of 14.

9/14
Ocado's rank
41
Industry average
10
Industry low
56
Industry high
How this score has moved

Ocado's score over time.

today

Score history begins 4 April 2026.

As Ocado's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Ocado

Ocado Group is a UK-based online grocery retailer founded in 2000, operating primarily through Ocado Retail (majority-owned). It operates automated fulfillment centres, a delivery fleet, and sells branded and third-party products. A leading player in UK online grocery, facing sector-wide pressure on emissions and waste.

Founded
2000
Headquarters
Hatfield, United Kingdom
Employees
~20,000
Annual revenue
~£2.8B
Company website ↗
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