Routinery is a South Korean mobile habit-tracking and routine-building application founded in 2019 and based in Seoul.
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Routinery is a tiny Seoul-based habit-tracking app with negligible operational footprint and no sustainability infrastructure. It has published zero environmental data, set no targets, and established no accountability structures. The company's scale renders absolute impact trivial, but absence of even basic disclosure is the defining weakness.
Routinery scores 43/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Fees pay for the review, never the result. Last verified July 2026.
That places Routinery joint 296th of 847 companies scored, and joint 33rd of 76 in SaaS / Digital Services.
Where Routinery sits among saas / digital services peers.
Among the 76 major saas / digital services brands we've scored, Routinery is tied =33rd of 76, with 3 others.
Its three lowest-scoring questions, and what the evidence didn't show.
No emissions targets, SBTi commitment, or net-zero pledge.
No sustainability report, ESG disclosure, TCFD alignment, or board oversight.
No prior-year emissions data or energy trend published.
A score changes when the evidence does. We use new published evidence at the next rescore. Evidence that isn't public can count through an evidence review.
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Get in touch →Strongest on Controversies & Red Flags and Nature & Biodiversity Impact (8/10, 4/10). Weakest on Targets & Commitments and Transparency & Accountability (1/10, 1/10).
The 3 companies in the sector scoring nearest above Routinery.
Splunk's most recent published emissions inventory covers FY22 (February 2021 to January 2022): Scope 1 374 tCO2e, Scope 2 2,437 tCO2e (market-based) and Scope 3 7,570 tCO2e, with an external assurance statement.
See the breakdown →Tencent discloses Scope 1, 2, and 3 emissions under GHG Protocol and holds SBTi-validated 2030 targets.
See the breakdown →WhatsApp publishes zero environmental data of its own, relying entirely on Meta parent-level disclosure.
See the breakdown →The formula and all 7 sources.
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × Scale7 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
This company's public sustainability disclosure is limited. This score is based on the 7 verified sources cited below, rather than padded to a standard count.
Limited data coverage. This assessment is based on 7 sources, 14% of which are self-reported by the company. Scores may change as independent evidence becomes available.
“As of Jul 01, 2024, the latest employee count at Routinery is 4.”
“Turn your intentions into meaningful actions with Routinery, the routine app and habit tracker.”
“The company raised about 200 million won in a seed funding round from Digital Healthcare Partners (DHP) and the Invention Lab in December 2020.”
“Routinery has 9 total employees.”
“The SBTi's Target Dashboard lists companies and financial institutions that have set science-based targets.”
“There are currently no ESG-related disclosure requirements that apply on a mandatory or comply-or-explain basis.”
“The LobbyMap platform currently contains over 1,200 evidence items of corporate and industry association engagement with climate policy issues in South Korea.”
If you believe a source has been misread or a newer version exists, submit a challenge.
Routinery is a South Korean mobile habit-tracking and routine-building application founded in 2019 and based in Seoul. It operates as a lean SaaS platform with 4–9 employees, distributing via Apple App Store and Google Play. The company targets individual users seeking to establish daily routines and track habit completion through a mobile-first interface.
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