Routinery is a tiny Seoul-based habit-tracking app with negligible operational footprint and no sustainability infrastructure. It has published zero environmental data, set no targets, and established no accountability structures. The company's scale renders absolute impact trivial, but absence of even basic disclosure is the defining weakness.
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SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Controversies & Red Flags and Nature & Biodiversity Impact (8/10, 4/10). Weakest on Transparency & Accountability and Targets & Commitments (1/10, 1/10).
7 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.
This company's public sustainability disclosure is limited. This score is based on the 7 verified sources cited below, rather than padded to a standard count.
Routinery is a very small (4–9-person) app developer with minimal public environmental disclosure. This score rests on the limited verified sources cited rather than a full public evidence base, per the editorial sourcing policy — proportionate to a micro-SME with negligible physical footprint.
Limited data coverage. This assessment is based on 7 sources, 14% of which are self-reported by the company. Scores may change as independent evidence becomes available.
“As of Jul 01, 2024, the latest employee count at Routinery is 4.”
“Turn your intentions into meaningful actions with Routinery, the routine app and habit tracker.”
“The company raised about 200 million won in a seed funding round from Digital Healthcare Partners (DHP) and the Invention Lab in December 2020.”
“Routinery has 9 total employees.”
“The SBTi's Target Dashboard lists companies and financial institutions that have set science-based targets.”
“There are currently no ESG-related disclosure requirements that apply on a mandatory or comply-or-explain basis.”
“The LobbyMap platform currently contains over 1,200 evidence items of corporate and industry association engagement with climate policy issues in South Korea.”
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Among the 42 major saas / digital services brands we've scored, Routinery is tied =26th of 42, with 3 others.
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Routinery is a South Korean mobile habit-tracking and routine-building application founded in 2019 and based in Seoul. It operates as a lean SaaS platform with 4–9 employees, distributing via Apple App Store and Google Play. The company targets individual users seeking to establish daily routines and track habit completion through a mobile-first interface.
Digital platform with minimal operational footprint and no sustainability disclosure infrastructure.
View breakdown →Lean SaaS company, comparable scale and negligible direct environmental impact profile.
View breakdown →Pure software business distributing via app stores, similar supply chain structure and negligible material consumption.
View breakdown →Cloud-based software platform, small team, distributed operations, no mandatory environmental disclosure.
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