ASK Italian is a casual-dining pizza and pasta chain operating 66+ sites across the UK, owned by Azzurri Group (also operating Zizzi, Coco di Mama, and Dave's Hot Chicken).
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Azzurri Group has built genuine operational emissions reductions and circular initiatives—food waste biogas loops, regenerative flour sourcing, packaging redesigns—but lacks the absolute figures, third-party verification, and science-aligned targets needed for credibility. Water use is completely unreported. No SBTi validation underpins the 2040 net-zero claim.
ASK Italian scores 47/100 (Making progress) on SINK's independent climate assessment, scored from public data only. Fees pay for the review, never the result. Last verified May 2026.
That places ASK Italian joint 217th of 847 companies scored, and joint 6th of 49 in Food Service / Restaurants.
Where ASK Italian sits among food service / restaurants peers.
Among the 49 major food service / restaurants brands we've scored, ASK Italian is tied =6th of 49, with 1 other.
Its three lowest-scoring questions, and what the evidence didn't show.
No pollution incidents identified but no management monitoring evident.
No green tariff, RE100 membership, PPAs, or on-site generation disclosed.
No TNFD disclosure, biodiversity policy, deforestation commitment, or quantified nature footprint exists.
A score changes when the evidence does. We use new published evidence at the next rescore. Evidence that isn't public can count through an evidence review.
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Get in touch →Strongest on Controversies & Red Flags and Resource Use & Waste (7/10, 6/10). Weakest on Water Impact and Energy Source (3/10, 4/10).
The 3 companies in the sector scoring nearest above ASK Italian.
LYOVEL publishes its own Scope 1, 2 and 3 footprint on France's mandatory ADEME BEGES registry — 2,368 t Scope 1+2 and 40,311 t Scope 3 (2022), with a 2020 filing showing an absolute decline — and has set its own 2030 reduction targets (Scope 1+2 −57%, Scope 3 −75%).
See the breakdown →Wetherspoon has achieved a 34% absolute reduction in Scope 1&2 emissions since 2019 and secured SBTi approval for aggressive 2033 targets.
See the breakdown →Harvester's parent, Mitchells & Butlers, has SBTi-validated net-zero targets and renewable electricity across 1,726 sites, but absolute emissions progress is modest at 16% towards a 2040 goal.
See the breakdown →The formula and all 11 sources.
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × Scale11 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
If you believe a source has been misread or a newer version exists, submit a challenge.
ASK Italian is a casual-dining pizza and pasta chain operating 66+ sites across the UK, owned by Azzurri Group (also operating Zizzi, Coco di Mama, and Dave's Hot Chicken). Founded in 1985 and headquartered in London, it serves over 15 million meals annually and is mid-sized within UK hospitality.
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