Media / Entertainment / Publishing

Guardian Media Group sustainability score: 61/100

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About Guardian Media Group

Guardian Media Group publishes The Guardian in print and online and is owned by the Scott Trust; reader revenue is 63% of its income and advertising 22%. It sold The Observer in 2025.

More about Guardian Media Group

Guardian Media Group plc was incorporated in 1907. It had about 1,630 employees and £282.1 million revenue in its year to March 2026.

Founded 1907Head office London, UKStaff ~1,632 (The Scott Trust group, FY to Mar 2026 average)Revenue ~£282.1M revenue (FY to Mar 2026)Website ↗

Our verdict

Guardian Media Group's footprint fell 48% from 2019/20 to 17,789 tCO2e in 2024/25, mostly because it prints fewer newspapers; print is still just under two-thirds of the total. It says its target, a 67% cut across all scopes by 2030 without counting offsets, is SBTi-validated, and its London office electricity is renewable. Its own operations' emissions and business travel are rising, and it publishes no water data.

Guardian Media Group scores 61/100 (Leading practice) on SINK's independent climate assessment, scored from public data only. Scores are free. Companies can never pay for anything about their own score. Last verified November 2026.

That places Guardian Media Group joint 8th of 934 companies scored, and 1st of 28 in Media / Entertainment / Publishing.

The ten questions

What is Guardian Media Group doing well, and where does it fall short?

Strongest on Controversies & Red Flags and Carbon Footprint: Operations (8/10, 7/10). Weakest on Water Impact and Nature & Biodiversity Impact (3/10, 5/10).

What's missing

Where Guardian Media Group lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

  • Emissions from its own operations7/10Its own emissions aren't independently verified or tracked over several years.
  • Emissions from its supply chain7/10No full value-chain map or supplier engagement programme.
  • Whether its emissions are falling7/10No consistent fall over several years across its operations and supply chain.
  • How clean its energy is6/10Less than 90% of its energy shown to be renewable.
  • Its effect on nature5/10Its effect on nature isn't measured or independently verified.
  • How it uses materials and handles waste5/10No measurable waste or recycling targets reported publicly.
  • Its effect on water3/10No monitoring of water use, or no measures to reduce it.
  • Its climate targets7/10Its targets aren't validated by the Science Based Targets initiative.
  • How openly it reports7/10No annual impact report, or no pay linked to climate targets.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is Guardian Media Group's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Media / Entertainment / Publishing sector ceiling.
60 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
62 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 60) + (0.7 × 62) = 61.4
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 1
Final score
Rounded. Leading practice.
61 / 100
Where the evidence comes from

What evidence is Guardian Media Group's score based on?

10 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

20% of them were published by Guardian Media Group itself; the rest come from independent sources.

[1]Self-reported
Sustainability Report 2024-2025

“Scope 1 Emissions from gas and refrigerants 654 1,615 649 286 310 358”

2025
Q1Q2Q3Q6Q7
View →
[2]Public record
Scott Trust Limited Consolidated Accounts (year to 31 March 2026)

“We work with 51toCarbonZero, an environmental consultancy, to measure and report our global GHG”

2026
Q1Q4Q8Q9
View →
[3]Self-reported
Positive Impact and Sustainability Report

“printed at sites using 100% renewable”

2021-2022
Q4Q5Q6Q8
View →
[4]Independent source
How Newsrooms Can Track and Reduce Their Own Carbon Emissions

“we also take into consideration the suppliers’ emissions per tonne of paper”

2025
Q2Q3Q9
View →
[5]Independent source
Press Gazette — Guardian Carbon Emissions Article

“GMG found it produced 23,907 tonnes of carbon dioxide equivalent (tCO2e) emissions in the year to March 2022”

2023
Q3Q8
View →
[6]Third-party verified
B Corp Certificate — Guardian Media Group

“Certified Since October 2019”

2019
Q9
View →
[7]Independent source
City AM — Oil and Gas Advertising Ban

“The Guardian will no longer accept advertising from oil and gas companies as the media group looks to cut its links with fossil fuel firms.”

Unknown
Q10
View →
[8]Independent source
City AM — Observer Sale to Tortoise Media

“Tortoise Media has also agreed a five-year commercial agreement with GMG, which will see it pay for both print and distribution services”

Unknown
Q10
View →
[9]Independent source
Press Gazette — Guardian Revenue and Losses

“These figures do not include the impact of selling The Observer”

Unknown
Q10
View →
[10]
find-and-update.company-information.service.gov.uk

“The Company's disclosures with regards to streamlined energy and carbon reporting are included with”

Q9
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

For Guardian Media

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    Guardian Media Group: SINK sustainability score 61/100.

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Guardian Media Group in context

How does Guardian Media Group compare with other media / entertainment / publishing companies?

Guardian Media Group is the highest-scoring media / entertainment / publishing company we've rated.

Among the 28 major media / entertainment / publishing brands we've scored, Guardian Media Group sits 1st of 28.

1/28
Guardian Media Group's rank
40
Industry average
20
Industry low
61
Industry high
See all 28 in Media / Entertainment / Publishing →
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