H&M has cut operational emissions 41% since 2019 and secured strong renewable energy commitments, but total supply chain emissions rose 3% year-on-year in 2024 despite headline 24% reduction claims. The fundamental fast-fashion model—1.5 billion items annually—remains linear. Multiple credible investigations link H&M to deforestation and greenwashing.
Same formula for every company. No curve. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Carbon Footprint — Operations and Energy Source (8/10, 8/10). Weakest on Emissions Trajectory and Controversies & Red Flags (4/10, 5/10).
14 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.
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Among the 17 major apparel (fast fashion) brands we've scored, H&M sits 1st of 17.
Score history begins 8 February 2026.
As H&M's score updates, the trajectory will appear here.
We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.
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H&M Group is a Swedish multinational fast-fashion retailer operating over 4,800 stores across 70+ countries. Founded in 1976, it is one of the world's largest apparel companies by revenue. The company manufactures through a global supply chain of 6,100+ suppliers, primarily in Asia and other low-cost regions, producing budget-priced clothing for mass markets.
Same Earthsight Cerrado deforestation investigation; comparable scale and fast-fashion model
View breakdown →Extreme fast-fashion model; minimal disclosed sustainability governance; industry contrast
View breakdown →Major apparel brand with similar Scope 3 dominance and supply chain greenwashing history
View breakdown →Apparel sector peer with genuine circular focus and radically lower production throughput
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