Houdini Sportswear sustainability score: 24/100

·Apparel (Durable / Outdoor)·Last verified 12 October 2026
24
out of 100
Significant gapsPending ReviewMixed evidence· 9 src

Houdini Sportswear scores 24/100 (Significant gaps) on SINK's independent climate assessment — scored from public data only, no company payment can change a number. Last verified October 2026.

That places Houdini Sportswear joint 705th of 790 companies scored, and 37th of 40 in Apparel (Durable / Outdoor).

Houdini publishes ambitious planetary-boundaries science but does not quantify its actual emissions. Fabric use grew 70% in a decade while virgin synthetics stayed at 48%. Missing: GHG inventory, SBTi target, renewable energy disclosure, water monitoring, biodiversity metrics. Circular product claims are self-reported and unverified.

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The calculation

How is Houdini Sportswear's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Apparel (Durable / Outdoor) sector ceiling.
30 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
37 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 30) + (0.7 × 37) = 34.9
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.7
Final score
Rounded. Significant gaps.
24 / 100
The ten questions

What is Houdini Sportswear doing well, and where does it fall short?

Strongest on Controversies & Red Flags and Resource Use & Waste (8/10, 6/10). Weakest on Emissions Trajectory and Energy Source (1/10, 2/10).

Where the evidence comes from

What evidence is Houdini Sportswear's score based on?

9 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Self-reported
Houdini Sportswear Planetary Boundaries Assessment 2024

“Some impacts on the planetary boundary processes are generated from own business operations and electricity consumption (Scope 1 and 2 of the value chain)”

2024
Q1Q2Q3Q4Q5Q6Q7Q8
View →
[2]Self-reported
Houdini Sportswear Sustainability — Planetary Boundaries Assessment
Ongoing
Q1Q2
View →
[3]Public record
Houdini Amplifies Sustainability Commitment, Partners with Polartec
2023
Q4
View →
[4]Third-party verified
Good On You — Houdini Brand Page

“Every step of the life cycle for all of its products has circular principles fully embedded including for design, materials, production techniques, and end of life.”

Ongoing
Q6Q7Q8Q9
View →
[5]Public record
Houdini Sportswear Previews 2023 Planetary Boundaries Report
2023
Q10
View →
[6]Public record
Houdini Sportswear Unveils 2024 Planetary Boundaries Assessment

“We need to collectively move from incremental to transformative change and act with urgency.”

2024
Q10
View →
[7]Third-party verified
Houdini Earth Collection and E.O. Wilson Biodiversity Foundation Partnership
Unknown
Q5
View →
[8]Public record
Houdini Sportswear — Sustainability Report (Shop Eat Surf Outdoor)
Unknown
Q2
View →
[9]Third-party verified
Uppsala University 2025 Course Report on Houdini Sportswear
2025
Q9
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Houdini Sportswear in context

How does Houdini Sportswear compare with other apparel (durable / outdoor) companies?

Where Houdini Sportswear sits among apparel (durable / outdoor) peers.

Among the 40 major apparel (durable / outdoor) brands we've scored, Houdini Sportswear sits 37th of 40.

37/40
Houdini Sportswear's rank
41
Industry average
18
Industry low
55
Industry high
How this score has moved

Has Houdini Sportswear's score changed?

today

As Houdini Sportswear's score updates, the trajectory will appear here.

What's being contested

Has Houdini Sportswear's score been challenged?

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Houdini Sportswear

Houdini Sportswear is a Swedish outdoor apparel brand founded in 1993, headquartered in Nacka, near Stockholm. It designs and retails technical clothing for climbing, skiing, and alpine pursuits, positioning itself as a circular-economy pioneer with take-back, rental, and repair services. The brand sources approximately 98.7 tonnes of fabric annually and works with a small, named supplier base of 71 partners.

Founded
—
Headquarters
Sweden
Employees
42 (FY to Apr 2025)
Annual revenue
SEK 234.5M (FY to Apr 2025)
Company website ↗
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