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Advertising / Marketing Services·Neuilly-sur-Seine, France·Founded 1984

JCDecaux sustainability score: 60/100

JCDecaux is a French outdoor advertising company, operating street furniture, transport and billboard advertising, headquartered in Neuilly-sur-Seine; JCDecaux SE is registered from 1984 and its roots go back to 1964.

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Pending reviewMixed evidence· 10 src

JCDecaux has cut its total emissions 41% since 2019 and has SBTi-validated net-zero targets, but most of its renewable electricity comes from certificates bought separately. In 2026 it lobbied Amsterdam councillors against a ban on fossil-fuel advertising, and its Dutch director has urged councils to avoid local ad bans.

JCDecaux scores 60/100 (Leading practice) on SINK's independent climate assessment, scored from public data only. Fees pay for the review, never the result. Last verified October 2026.

That places JCDecaux joint 14th of 883 companies scored, and 1st of 5 in Advertising / Marketing Services.

At a glance

JCDecaux's strongest and weakest areas

Strongest
  • Emissions from its own operations9/10
  • Its climate targets9/10
Weakest
  • Its record on controversies3/10
  • Its effect on nature4/10
See all ten questions ↓
JCDecaux in context

How does JCDecaux compare with other advertising / marketing services companies?

JCDecaux is the highest-scoring advertising / marketing services company we've rated.

Among the 5 major advertising / marketing services brands we've scored, JCDecaux sits 1st of 5.

1/5
JCDecaux's rank
50
Industry average
43
Industry low
60
Industry high
See all 5 in Advertising / Marketing Services →
What would raise this score

Where JCDecaux lost the most points

Its three lowest-scoring questions, and what the evidence didn't show.

  1. Its record on controversies3/10

    The full reasoning is in the ten questions below.

  2. Its effect on nature4/10

    Biodiversity deemed not material under double-materiality assessment (ESRS E4).

  3. Its effect on water5/10

    No quantified reduction target; data outside auditor scope.

A score changes when the evidence does. We use new published evidence at the next rescore. Evidence that isn't public can count through an evidence review.

For JCDecaux

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The ten questions

What is JCDecaux doing well, and where does it fall short?

Strongest on Carbon Footprint — Operations and Targets & Commitments (9/10, 9/10). Weakest on Controversies & Red Flags and Nature & Biodiversity Impact (3/10, 4/10).

Method and evidence

How we worked this out

The formula and all 10 sources.

About JCDecaux

JCDecaux is a French outdoor advertising company, operating street furniture, transport and billboard advertising, headquartered in Neuilly-sur-Seine; JCDecaux SE is registered from 1984 and its roots go back to 1964. It had about 11,300 employees and €4.0 billion revenue in 2025.

Founded
1984
Headquarters
Neuilly-sur-Seine, France
Employees
~11,320 (31 Dec 2025)
Annual revenue
~€4.0B (FY2025)
Company website ↗
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