JCDecaux is a French outdoor advertising company, operating street furniture, transport and billboard advertising, headquartered in Neuilly-sur-Seine; JCDecaux SE is registered from 1984 and its roots go back to 1964.
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JCDecaux has cut its total emissions 41% since 2019 and has SBTi-validated net-zero targets, but most of its renewable electricity comes from certificates bought separately. In 2026 it lobbied Amsterdam councillors against a ban on fossil-fuel advertising, and its Dutch director has urged councils to avoid local ad bans.
JCDecaux scores 60/100 (Leading practice) on SINK's independent climate assessment, scored from public data only. Fees pay for the review, never the result. Last verified October 2026.
That places JCDecaux joint 14th of 883 companies scored, and 1st of 5 in Advertising / Marketing Services.
JCDecaux is the highest-scoring advertising / marketing services company we've rated.
Among the 5 major advertising / marketing services brands we've scored, JCDecaux sits 1st of 5.
Its three lowest-scoring questions, and what the evidence didn't show.
The full reasoning is in the ten questions below.
Biodiversity deemed not material under double-materiality assessment (ESRS E4).
No quantified reduction target; data outside auditor scope.
A score changes when the evidence does. We use new published evidence at the next rescore. Evidence that isn't public can count through an evidence review.
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Get in touch →Strongest on Carbon Footprint — Operations and Targets & Commitments (9/10, 9/10). Weakest on Controversies & Red Flags and Nature & Biodiversity Impact (3/10, 4/10).
JCDecaux leads its sector. These are the next 3 down.
Dentsu operates as a Big Six advertising holding company with documented fossil-fuel client work—18 contracts in 2024–2025—undercutting its otherwise-ambitious net-zero science-based targets.
See the breakdown →Publicis Groupe publishes detailed Scope 1, 2, and 3 emissions data aligned with GHG Protocol, but absolute emissions rose 29% year-on-year to FY2024, missing its own SBTi 2030 targets.
See the breakdown →Omnicom reports credible operational emissions reductions and SBTi validation, but is structurally complicit in fossil fuel greenwashing.
See the breakdown →The formula and all 10 sources.
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × Scale10 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
“In 2025, Scopes 1 and 2 emissions (market-based) decreased by 9.7% vs 2024 and by 66.5% vs 2019”
“JCDecaux SE also commits to continue active annual sourcing of 100% renewable electricity through to 2030.”
“In 2018, it was already meeting 69% of its electricity needs with renewable electricity compared with 37% in 2015.”
“sent an email to all party groups in the Amsterdam city council, warning the ban would have “far-reaching financial and legal consequences”.”
“Wij zeggen: blijf weg van lokale verboden.”
“une vingtaine de publicitaires spécialistes de l'affichage extérieur, dont JCDecaux, ClearChannel France et Mediatranports”
“JCDecaux a été classé, pour la troisième année consécutive, dans la liste A du CDP”
“2025 Universal Registration Document (PDF format)”
“Among the 20,000 companies assessed by CDP on climate change, JCDecaux ranks in the top 4% included in the A List”
“2025 revenue: €3,967.1m”
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JCDecaux is a French outdoor advertising company, operating street furniture, transport and billboard advertising, headquartered in Neuilly-sur-Seine; JCDecaux SE is registered from 1984 and its roots go back to 1964. It had about 11,300 employees and €4.0 billion revenue in 2025.
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