Apparel (Fast Fashion)·Manchester, UK·Founded 2012·Last verified 31 May 2026

PrettyLittleThing sustainability score: 12/100

PrettyLittleThing is a fast-fashion retailer founded in 2012 and headquartered in Manchester, UK.

Pending ReviewMixed evidence· 9 src

PrettyLittleThing operates a linear fast-fashion model with zero quantified sustainability governance at brand level. No emissions data, water management, or biodiversity policy exist. The company relies on virgin synthetics and low-cost disposables while greenwashing through a resale app—a strategy explicitly rejected by regulators after a 2024 CMA investigation.

PrettyLittleThing scores 12/100 (Critical concern) on SINK's independent climate assessment — scored from public data only. Fees pay for the review, never the result. Last verified May 2026.

That places PrettyLittleThing joint 807th of 812 companies scored, and 17th of 20 in Apparel (Fast Fashion).

At a glance

PrettyLittleThing's strongest and weakest areas

Strongest
  • Emissions from its own operations2/10
  • How clean its energy is2/10
Weakest
  • Its effect on water0/10
  • Its effect on nature0/10
See all ten questions ↓
PrettyLittleThing in context

How does PrettyLittleThing compare with other apparel (fast fashion) companies?

Where PrettyLittleThing sits among apparel (fast fashion) peers.

Among the 20 major apparel (fast fashion) brands we've scored, PrettyLittleThing sits 17th of 20.

17/20
PrettyLittleThing's rank
25
Industry average
8
Industry low
40
Industry high
See all 20 in Apparel (Fast Fashion) →
For buyers

Buy from PrettyLittleThing? Check your whole supplier list.

Every supplier scored from public evidence like this, ranked, in 48 hours. No questionnaires, and your suppliers never know.

Check your suppliers →
The ten questions

What is PrettyLittleThing doing well, and where does it fall short?

Strongest on Carbon Footprint — Operations and Energy Source (2/10, 2/10). Weakest on Water Impact and Nature & Biodiversity Impact (0/10, 0/10).

Method and evidence

How we worked this out

The formula and all 9 sources.

About PrettyLittleThing

PrettyLittleThing is a fast-fashion retailer founded in 2012 and headquartered in Manchester, UK. Owned by Boohoo Group, it sells trend-driven apparel and accessories primarily to young women via e-commerce, releasing 100–150 new items daily at ultra-low price points.

Founded
2012
Headquarters
Manchester, UK
Employees
~1,000
Annual revenue
~$544M (2022)
Company website ↗
THE SUNDAY RUNDOWN

Which companies moved this week, and why.

One email, every Sunday. Score changes, new research, the stories behind the numbers. Free.

No spam. Unsubscribe in one click.

Fees pay for the review, never the result.