Media / Entertainment / Publishing

Roku sustainability score: 20/100

Limited independent evidence: only two independent sources cover this company. The score may change as more evidence appears.

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About Roku

Roku is a US streaming platform and device maker based in San Jose, California; advertising and content distribution on its platform were 87% of its revenue in 2025 and devices such as streaming players and TVs 13%. Roku, Inc. was incorporated in Delaware in 2008; its roots go back to 2002, when it was set up as a Delaware limited liability company.

More about Roku

It had about 3,600 full-time employees and $4.74 billion revenue in 2025.

Founded 2008Head office San Jose, California, USStaff ~3,600 (31 December 2025, full-time)Revenue ~$4.74B revenue (2025)Website ↗

Our verdict

Roku publishes no emissions figures, no climate targets and no sustainability report, so the size deduction for no own figure (0.70x) applies. It sells streaming players and TVs made by contract manufacturers, but publishes nothing on their energy use, e-waste, take-back or repair. It has no SBTi or CDP listing and publishes no renewable electricity, water or nature data.

Roku scores 20/100 (Significant gaps) on SINK's independent climate assessment, scored from public data only. Scores are free. Companies can never pay for anything about their own score. Last verified November 2026.

That places Roku joint 893rd of 934 companies scored, and joint 27th of 28 in Media / Entertainment / Publishing.

The ten questions

What is Roku doing well, and where does it fall short?

Strongest on Controversies & Red Flags and Carbon Footprint: Operations (8/10, 1/10). Weakest on Carbon Footprint: Supply Chain and Targets & Commitments (0/10, 0/10).

What's missing

Where Roku lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

  • Emissions from its own operations1/10No emissions figures for its own operations, not even an estimate from energy bills.
  • Emissions from its supply chain0/10No assessment of where its supply-chain emissions come from.
  • Whether its emissions are falling1/10No evidence its emissions are falling, not even from energy bills or mileage.
  • How clean its energy is1/10No renewable energy tariff or major efficiency investment shown.
  • Its effect on nature1/10No evidence it knows its main risks to nature.
  • How it uses materials and handles waste1/10No recycling or waste reduction shown.
  • Its effect on water1/10No figures for its water use.
  • Its climate targets0/10No emissions reduction targets.
  • How openly it reports1/10No sustainability information published.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is Roku's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Media / Entertainment / Publishing sector ceiling.
60 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
15 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 60) + (0.7 × 15) = 28.5
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 0.7
Final score
Rounded. Significant gaps.
20 / 100
Where the evidence comes from

What evidence is Roku's score based on?

8 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

13% of them were published by Roku itself; the rest come from independent sources.

[1]SEC filing
Form 10-K, fiscal year ended 31 December 2025

“As of December 31, 2025, we employed approximately 3,600 full-time employees located in 15 countries.”

2026
Q1Q2Q3Q4Q6Q8
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[2]Self-reported
Roku 2025 Form 10-K (image/PDF)

“We outsource the manufacturing of our products to our contract manufacturers, original design manufacturers, and other contractors and vendors.”

2026
Q1Q2Q5Q7
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[3]SEC filing
Form 10-K, fiscal year ended 31 December 2024

“As of December 31, 2024, we employed approximately 3,340 full-time employees located in 15 countries.”

2025
Q3
View →
[4]SEC filing
Proxy Statement (DEF 14A), filed 25 November 2025

“reviewing our required reporting relating to environmental disclosures”

2025
Q9
View →
[5]Independent source
ExxonMobil's home-screen advertising on Roku

“It turns out streaming services are opening up a whole host of new advertising opportunities for Big Oil.”

2021
Q10
View →
[6]Independent source
Roku home-screen advertising and overconsumption critique

“Ultimately, the Roku controversy is just the tip of the iceberg.”

2025
Q10
View →
[7]Independent source
Roku TV manufacturing and sourcing disclosure

“The company hasn't revealed a single location from where its TVs are manufactured.”

2026
Q2
View →
[8]Independent source
Advanced Television — Roku device revenue and platform segment breakdown

“Devices revenue was $590.1 million in 2024, up 20 per cent YoY”

Unknown
Q6
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

For Roku

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    Roku: SINK sustainability score 20/100.

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Roku in context

How does Roku compare with other media / entertainment / publishing companies?

Roku is tied at the bottom of the media / entertainment / publishing pack.

Among the 28 major media / entertainment / publishing brands we've scored, Roku is tied =27th of 28, with 1 other.

=27/28
Roku's rank
40
Industry average
20
Industry low
61
Industry high
See all 28 in Media / Entertainment / Publishing →
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