E-commerce / Online Retail

Bloom & Wild sustainability score: 42/100

Limited independent evidence: only two independent sources cover this company. The score may change as more evidence appears.

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About Bloom & Wild

Bloom & Wild is a London-based online florist, sending flowers, plants and gifts by post and courier in the UK and Europe; many of its flowers are grown in Kenya and the Netherlands. Its group accounts are filed by Bloom and Wild Holdings Limited, incorporated in 2021; its roots go back to 2013 (Bloom and Wild Limited, 08419307).

More about Bloom & Wild

It had about 397 employees and £116.6 million revenue in its year to March 2025.

Founded 2021Head office London, UKStaff ~397Revenue ~£116.6M revenue (group, FY to Mar 2025)Website ↗

Our verdict

Bloom & Wild's emissions from growing its flowers were 21,725 tCO2e in its year to March 2025, about 90% of its supply-chain total, and they rose about 5% as it sold more. It says 94% of its electricity is green, without saying of what kind. It aims for net zero by 2045, but its 2030 target is per delivery, not absolute, and it has no SBTi listing. Its packaging is recyclable or compostable, but it publishes no water data, though flower farming in Kenya is water-intensive.

Bloom & Wild scores 42/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Scores are free. Companies can never pay for anything about their own score. Last verified November 2026.

That places Bloom & Wild joint 357th of 934 companies scored, and 17th of 24 in E-commerce / Online Retail.

The ten questions

What is Bloom & Wild doing well, and where does it fall short?

Strongest on Controversies & Red Flags and Energy Source (8/10, 7/10). Weakest on Emissions Trajectory and Water Impact (0/10, 1/10).

What's missing

Where Bloom & Wild lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

  • Emissions from its own operations5/10No full Scope 1 and 2 figures worked out to the GHG Protocol.
  • Emissions from its supply chain6/10No full value-chain map or supplier engagement programme.
  • Whether its emissions are falling0/10No evidence its emissions are falling, not even from energy bills or mileage.
  • How clean its energy is7/10Less than 90% of its energy shown to be renewable.
  • Its effect on nature4/10Its effect on nature isn't measured or independently verified.
  • How it uses materials and handles waste4/10No measurable waste or recycling targets reported publicly.
  • Its effect on water1/10No figures for its water use.
  • Its climate targets3/10No specific targets with dates.
  • How openly it reports5/10No dedicated sustainability role, board oversight or public report.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is Bloom & Wild's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
E-commerce / Online Retail sector ceiling.
40 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
43 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 40) + (0.7 × 43) = 42.1
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 1
Final score
Rounded. Below expectations.
42 / 100
Where the evidence comes from

What evidence is Bloom & Wild's score based on?

11 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

9% of them were published by Bloom & Wild itself; the rest come from independent sources.

[1]Public record
Bloom and Wild Holdings Limited Group Accounts, Year to 31 March 2025

“Total **** ; 81.3 90.7”

2026
Q1Q2Q3Q4Q5Q6Q8
View →
[2]Public record
Companies House Company Register: Bloom and Wild Holdings Limited (13302625)

“BLOOM AND WILD HOLDINGS LIMITED”

Ongoing
Q1
View →
[3]Independent source
Bloom and Wild Review — Expert Reviews

“which means oodles of air miles”

Unknown
Q2
View →
[4]Independent source
City AM — Bloom & Wild Coverage

“During the year, the average number of people employed by the group rose from 375 to 440.”

Unknown
Q3
View →
[5]Independent source
InternetRetailing — Bloom & Wild B Corp Certification

“lets customers know how best to deal with 100% recyclable packaging”

2024
Q6Q9
View →
[6]Independent source
InternetRetailing — Bloom & Wild Sustainability

“100% recyclable or compostable packaging”

2024
Q6
View →
[7]Independent source
Retail Times — Bloom & Wild Coverage

“The flowers are grown without pesticides, synthetic chemicals, heated greenhouses or air miles”

Unknown
Q5Q7
View →
[8]Independent source
The Good Shopping Guide — Bloom & Wild Profile

“Bloom & Wild scores above our Ethical Benchmark.”

Ongoing
Q5Q10
View →
[9]Self-reported
Bloom & Wild Sustainability Page
Ongoing
Q9
View →
[10]Independent source
City AM — Bloom & Wild Loss and Cost-Cutting

“Bloom & Wild slashed its post-tax loss by more than 95 per cent”

Unknown
Q10
View →
[11]
find-and-update.company-information.service.gov.uk

“First Gazette notice for compulsory strike-off”

Q9
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

For Bloom & Wild

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    Bloom & Wild: SINK sustainability score 42/100.

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Bloom & Wild in context

How does Bloom & Wild compare with other e-commerce / online retail companies?

Where Bloom & Wild sits among e-commerce / online retail peers.

Among the 24 major e-commerce / online retail brands we've scored, Bloom & Wild sits 17th of 24.

17/24
Bloom & Wild's rank
41
Industry average
12
Industry low
54
Industry high
See all 24 in E-commerce / Online Retail →
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