Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
Oddbox·E-commerce / Online Retail·London, UK·Founded 2014·Last verified 22 April 2026
45
out of 100
Below expectationsPending Review+3 since last review

Oddbox's core business—rescuing surplus produce—delivers genuine circular economy value, having diverted over 50,000 tonnes of food waste. However, the company discloses carbon targets without publishing underlying tonnage data across Scopes 1, 2, and 3. Emissions intensity targets and unverified renewable energy commitments mask the absence of absolute reduction evidence.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
E-commerce / Online Retail sector ceiling.
40 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
47 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 40) + (0.7 × 47) = 44.9
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 1
Final score
Rounded. Below expectations.
45 / 100
The ten questions

Where Oddbox is strong, and where it isn't.

Strongest on Controversies & Red Flags and Resource Use & Waste (8/10, 6/10). Weakest on Targets & Commitments and Emissions Trajectory (3/10, 3/10).

Where the evidence comes from

Every document used, listed.

12 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Third-party verified
Compare Your Footprint — Oddbox Client Profile
Unknown
Q1Q2Q8
View →
[2]Self-reported
Oddbox Sustainability
Ongoing
Q1Q4
View →
[3]Third-party verified
Understanding Oddbox's Impact on Food Waste
2022
Q2Q10
View →
[4]Public record
B Corp Oddbox targets net-zero emissions by 2030
2021
Q3Q4Q8
View →
[5]Public record
Oddbox moves closer to profitability after business reset
Unknown
Q3
View →
[6]Self-reported
Climate's hidden enemy: food waste
Unknown
Q5
View →
[7]Third-party verified
Circular Economy for Food — Oddbox
Unknown
Q5Q6Q7
View →
[8]Public record
How Oddbox is rescuing fruit and veg from growers
Unknown
Q6
View →
[9]Self-reported
Our new impact methodology
Unknown
Q7
View →
[10]Third-party verified
B Corp Certified: Oddbox
Ongoing
Q9
View →
[11]Self-reported
Oddbox Do Good Report 2024
2025
Q9
View →
[12]Third-party verified
University of Exeter — Oddbox Case Study
Unknown
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Oddbox in context

Where Oddbox sits among e-commerce / online retail peers.

Among the 14 major e-commerce / online retail brands we've scored, Oddbox sits 6th of 14.

6/14
Oddbox's rank
41
Industry average
10
Industry low
56
Industry high
How this score has moved

Oddbox's score over time.

today

Score history begins 5 April 2026.

As Oddbox's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Oddbox

Oddbox is a UK-based e-commerce grocer that sells surplus and cosmetically imperfect produce directly to consumers, rescuing food that would otherwise be wasted. Founded in 2014, it operates a small logistics network with one warehouse and a delivery fleet, sourcing from over 100 UK and European farms. The company is B Corp certified.

Founded
2014
Headquarters
London, UK
Employees
~58
Annual revenue
~£27.4M
Company website ↗
Track Oddbox

We'll let you know when the score moves.

Email alerts when a rubric question is verified, a challenge is resolved, or the overall score changes.

THE SUNDAY RUNDOWN

Which companies moved this week, and why.

One email, every Sunday. Score changes, new research, the stories behind the numbers. Free.

No spam. Unsubscribe in one click.

HOW SINK STAYS INDEPENDENT

Readers and institutions support our work. Companies can pay to submit evidence we couldn't find. Neither type of payment changes a score.