Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
Amazon.com·E-commerce / Online Retail·Seattle, US·Founded 1994·Last verified 21 April 2026
27
out of 100
Significant gapsPending Review+2 since last review

Amazon reports comprehensive climate data but absolute emissions rose 34% since 2019 despite renewable energy claims. Scope 3 excludes third-party marketplace products, water disclosure was deliberately suppressed, and the company lost its science-based targets credential. A 2025 greenwashing lawsuit over deforestation-linked paper products exemplifies the gap between marketing and supply chain reality.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
E-commerce / Online Retail sector ceiling.
40 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
46 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 40) + (0.7 × 46) = 44.2
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.6
Final score
Rounded. Significant gaps.
27 / 100
The ten questions

Where Amazon.com is strong, and where it isn't.

Strongest on Carbon Footprint — Operations and Energy Source (7/10, 7/10). Weakest on Targets & Commitments and Emissions Trajectory (2/10, 2/10).

Where the evidence comes from

Every document used, listed.

22 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Self-reported
2024 Amazon Sustainability Report
2024
Q1Q9
View →
[2]Third-party verified
Tracenable — Amazon GHG Emissions Profile
Ongoing
Q1Q2
View →
[3]Third-party verified
2023 GHG Verification — Scope 1 & 2
2023
Q1Q9
View →
[4]Third-party verified
Ethical Consumer — Amazon Greenwashing Campaign
Ongoing
Q2
View →
[5]Self-reported
esgtoday.com — amazon to require key suppliers to provide decarbonization plans
Unknown
Q2
View →
[6]Public record
manufacturingdigital.com — whats inside amazons 2024 sustainability report
Unknown
Q3Q6
View →
[7]Third-party verified
Stand.Earth Press Release — Amazon 2024 Emissions Analysis
2025
Q3
View →
[8]Self-reported
trellis.net — amazon cut emissions 3 2023 enabled renewable energy purchases
Unknown
Q3
View →
[9]Public record
sustainabilityonline.net — amazon unveils 2024 sustainability report reaffirms climate pledge
Unknown
Q4Q6
View →
[10]Self-reported
Amazon Science — Renewable Energy Achievement
2024
Q4
View →
[11]Self-reported
stand.earth — amazon caught buying favours and recs as the science based target initiative fac
Unknown
Q4
View →
[12]Self-reported
sustainability.aboutamazon.com — biodiversity
Unknown
Q5
View →
[13]Public record
HBSS Law — Amazon Basics Greenwashing Class-Action Lawsuit
2025
Q5Q10
View →
[14]Self-reported
sustainability.aboutamazon.com — takeaways from the amazon sustainability report
Unknown
Q5
View →
[15]Public record
technologymagazine.com — whats inside amazons 2024 sustainability report
Unknown
Q6
View →
[16]Public record
Source Material — Amazon Leaked Water Document
2024
Q7Q9
View →
[17]Self-reported
AWS Sustainability Page
Ongoing
Q7
View →
[18]Self-reported
grist.org — amazon data centers water positive energy
Unknown
Q7
View →
[19]Public record
Data Center Dynamics — Amazon SBTi Removal
2023
Q8
View →
[20]Third-party verified
Carbon Market Watch — Amazon DIME Carbon Credit Exchange
2025
Q8Q10
View →
[21]Public record
aboutamazon.com — amazons approach to setting science based targets
Unknown
Q8
View →
[22]Third-party verified
InfluenceMap — Amazon Lobbying Profile
Ongoing
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Amazon.com in context

Where Amazon.com sits among e-commerce / online retail peers.

Among the 14 major e-commerce / online retail brands we've scored, Amazon.com sits 13th of 14.

13/14
Amazon.com's rank
41
Industry average
10
Industry low
56
Industry high
How this score has moved

Amazon.com's score over time.

today

Score history begins 8 February 2026.

As Amazon.com's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Amazon.com

Amazon is a US-based multinational e-commerce and cloud computing company founded in 1994. The world's largest online retailer, it operates marketplace, logistics, advertising, and AWS infrastructure divisions globally. Amazon is a major greenhouse gas emitter due to operational scale, energy-intensive data centres, and sprawling supply chains spanning retail goods, third-party vendors, and logistics networks.

Founded
1994
Headquarters
Seattle, US
Employees
~1,500,000
Annual revenue
~$638B
Company website ↗
Track Amazon.com

We'll let you know when the score moves.

Email alerts when a rubric question is verified, a challenge is resolved, or the overall score changes.

THE SUNDAY RUNDOWN

Which companies moved this week, and why.

One email, every Sunday. Score changes, new research, the stories behind the numbers. Free.

No spam. Unsubscribe in one click.

HOW SINK STAYS INDEPENDENT

Readers and institutions support our work. Companies can pay to submit evidence we couldn't find. Neither type of payment changes a score.