Meta Platforms is a social media and digital advertising company operating Facebook, Instagram, WhatsApp and Threads. Headquartered in Menlo Park, California, it had about 78,865 employees and $201 billion in FY2025 revenue, almost all of it from advertising.
Founded 2004Head office Menlo Park, California, USStaff ~78,865 (FY2025)Revenue $200,966M revenue (FY2025)Website ↗
Meta matches its electricity with renewable power purchases, but its location-based Scope 2 has risen nearly 150% since 2019 and it left RE100 in 2026 over new gas power for AI data centres. Its Scope 3 target is a cap at the 2021 level rather than a cut, and as an advertising platform it is exposed to fossil-fuel advertising, a point flagged for review.
Meta Platforms scores 46/100 (Making progress) on SINK's independent climate assessment, scored from public data only. Scores are free. Companies can never pay for anything about their own score. Last verified October 2026.
That places Meta Platforms joint 256th of 934 companies scored, and joint 25th of 73 in SaaS / Digital Services.
Strongest on Carbon Footprint: Operations and Carbon Footprint: Supply Chain (7/10, 7/10). Weakest on Emissions Trajectory and Controversies & Red Flags (2/10, 3/10).
For each question that lost points, the evidence our public rubric looks for that we didn't find.
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SINK = (0.3 × Base + 0.7 × Performance) × ScaleMeta Platforms's score has moved from 51 to 46 across 2 recorded reviews, down 5 points.
Fortune 50 re-score (owner-approved batch 1, 2026-10-17)
Initial score at platform launch
10 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
20% of them were published by Meta Platforms itself; the rest come from independent sources.
“Meta obtained limited assurance conducted by Ernst & Young LLP for select environmental metrics.”
“Enabled 48% of suppliers to set science-based emissions reduction targets”
“Meta's total emissions from purchased electricity (Scope 2, location-based) skyrocketed nearly 150% between 2019 and 2024.”
“10 natural gas plants to power its Hyperion AI data centre campus in Louisiana”
“We had a global workforce of 78,865 employees as of December 31, 2025”
“a member of several industry associations which advocate on climate policy with consistently negative positions, such as the US Chamber of Commerce”
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Where Meta Platforms sits among saas / digital services peers.
Among the 73 major saas / digital services brands we've scored, Meta Platforms is tied =25th of 73, with 1 other.
The 3 companies in the sector scoring nearest above Meta Platforms.
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