Media / Entertainment / Publishing

Tencent sustainability score: 40/100

40/100
Below expectations-5 since last review
14th of 28 in Media / Entertainment / Publishing

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About Tencent

Tencent is a Chinese internet group based in Shenzhen: games, social networks such as WeChat and QQ, and music and video subscriptions bring in about half its revenue, and advertising, payments and cloud services most of the rest. Tencent Holdings Limited was incorporated in 1999 in the British Virgin Islands and moved its registration to the Cayman Islands in 2004; its roots go back to 1998 (Shenzhen Tencent Computer Systems Company Limited).

More about Tencent

It had 115,849 employees at the end of 2025 and RMB751.8 billion revenue in 2025.

Founded 1999Head office Shenzhen, ChinaStaff ~115,849 (31 December 2025)Revenue ~RMB751.8B revenue (2025)Website ↗

Our verdict

Tencent's footprint was 5.97 million tCO2e in 2025, mostly from the data centres it owns and leases; it fell 1.5% on 2024 but is still above its 2021 base, and its electricity use rose 35%. Its supply-chain figure counts almost nothing for the content, game development and marketing it buys, so the size deduction for an incomplete footprint (0.70x) applies. 48.5% of its electricity is green, through power purchase agreements and certificates. It has SBTi-validated targets and aims for carbon neutrality by 2030, partly with offsets. Its water use has risen by almost half since 2023.

Tencent scores 40/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Scores are free. Companies can never pay for anything about their own score. Last verified November 2026.

That places Tencent joint 409th of 934 companies scored, and 14th of 28 in Media / Entertainment / Publishing.

The ten questions

What is Tencent doing well, and where does it fall short?

Strongest on Carbon Footprint: Operations and Targets & Commitments (8/10, 7/10). Weakest on Emissions Trajectory and Water Impact (2/10, 4/10).

What's missing

Where Tencent lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

  • Emissions from its own operations8/10No verified figures published with their method and a falling trend.
  • Emissions from its supply chain5/10Most of its supply-chain (Scope 3) emissions aren't measured.
  • Whether its emissions are falling2/10No evidence its emissions are falling, not even from energy bills or mileage.
  • How clean its energy is5/10Less than half its energy shown to be renewable, or no transition plan.
  • Its effect on nature5/10Its effect on nature isn't measured or independently verified.
  • How it uses materials and handles waste5/10No measurable waste or recycling targets reported publicly.
  • Its effect on water4/10No measured water footprint with reduction targets.
  • Its climate targets7/10Its targets aren't validated by the Science Based Targets initiative.
  • How openly it reports7/10No annual impact report, or no pay linked to climate targets.
  • Its record on controversies7/10Points deducted for controversies or its business model. The finding is under question 10.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is Tencent's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Media / Entertainment / Publishing sector ceiling.
60 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
55 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 60) + (0.7 × 55) = 56.5
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 0.7
Final score
Rounded. Below expectations.
40 / 100
How this score has moved

Has Tencent's score changed?

Tencent's score has moved from 45 to 40 across 2 recorded reviews, down 5 points.

02550751004511 April 2026404 November 2026
  1. 45 → 40-54 November 2026

    Re-scored on v2.5 (brand batch: streaming, owner rulings 2026-11-04): Media / Entertainment as largest segment; category 1 at 0.07% of Scope 3 = partial, 0.70x. Sector corrected "SaaS / Digital Services" (base 70) → "Media / Entertainment / Publishing" (base 60), sourced from OWNER_RULING Owner ruling 2026-11-04: Media / Entertainment / Publishing. No segment is over half of revenue, so the largest decides. FY2025 annual results announcement (18 March 2026): total revenues RMB751.8bn; Value-added Services RMB369.3bn (49.1%: domestic games 164.2, international games 77.4, social networks incl. music and video subscriptions 127.7), Marketing Services RMB145.0bn (19.3%), FinTech and Business Services incl. cloud RMB229.4bn (30.5%), Others RMB8.1bn (1.1%). The SaaS / Digital Services mapping is overridden.

  2. Scored 4511 April 2026

    Initial score at platform launch

Where the evidence comes from

What evidence is Tencent's score based on?

11 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

18% of them were published by Tencent itself; the rest come from independent sources.

Tencent reports a 2025 footprint of 5,965,348 tCO2e, but its purchased goods and services (Scope 3 category 1) are about 0.07% of its Scope 3, so the content, game development and marketing it buys are almost entirely missing. SINK treats its Scope 3 as partial, so the size deduction for an incomplete footprint (0.70x) applies.

[1]Self-reported
Tencent Environmental, Social and Governance Report 2025

“In 2025, our Scope 2 emissions using the location-based method were 4,906,182.6 tCO2e.”

2026
Q1Q2Q3Q4Q5Q6Q7Q8Q9
View →
[2]SEC filing
Tencent Annual Results and HKEX ESG Filing 2024

“representing an increase of 3.1% compared to the base year (2021)”

2025
Q3Q4
View →
[3]Self-reported
Tencent Climate Commitment and Renewable Energy Goals

“Renewable energy share achieved 21.4% in leased data centers in 2025”

Ongoing
Q2Q9
View →
[4]Independent source
Data Center Knowledge — Tencent Green Energy Goals

“Tencent performed comprehensive accounting exercise of all 15 categories of Scope 3 emissions”

Unknown
Q2Q3
View →
[5]Third-party verified
Science Based Targets initiative — Validated Corporate Targets

“Tencent commits to reduce absolute scope 1 and 2 GHG emissions 70% by 2030 from a 2021 base year.”

Ongoing
Q8
View →
[6]Independent source
Greenpeace East Asia — Clean Cloud 2024 Ranking

“This was significantly less than that of Alibaba Group (15.4% in FY2023) and Tencent (12.4%).”

2024
Q4
View →
[7]Independent source
South China Morning Post — Chinese Tech Giants Trail in Renewable Energy

“Alibaba, Tencent and Baidu took the top three spots in Greenpeace”

Unknown
Q10
View →
[8]Independent source
The China Project — Tencent Carbon Neutrality 2030 Pledge

“Tencent was responsible for 5.1 million tons of carbon dioxide last year”

2022
Q10
View →
[9]Independent source
Bloomberg — China's Tencent Unveils 100% Green Energy Goal by 2030

“Tencent Holdings Ltd. is stepping up the use of renewable energy with a goal of zeroing out emissions by 2030”

2022
Q10
View →
[10]Independent source
Shop Ethical — Tencent ESG Ratings (CDP, WBA)

“This company received a CDP Water Security score of B.”

Ongoing
Q7Q9Q10
View →
[11]
static.www.tencent.com

“Total revenues were RMB751.8 billion, up 14% over 2024”

Q1
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

For Tencent

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    Tencent: SINK sustainability score 40/100.

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Tencent in context

How does Tencent compare with other media / entertainment / publishing companies?

Where Tencent sits among media / entertainment / publishing peers.

Among the 28 major media / entertainment / publishing brands we've scored, Tencent sits 14th of 28.

14/28
Tencent's rank
40
Industry average
20
Industry low
61
Industry high
See all 28 in Media / Entertainment / Publishing →
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