Too Good To Go is a Copenhagen-based SaaS marketplace connecting consumers with surplus food from restaurants, bakeries, and grocery stores at discounted prices. Founded in 2016, the company operates in 19 countries and has saved over 135 million meals from waste.
Its core business model directly addresses food waste reduction—a major lever for environmental impact.
Founded 2016Head office Copenhagen, DenmarkStaff ~1,900Revenue ~€97M (DKK 725M, FY2024 ApS)Website ↗
Too Good To Go's core mission—reducing food waste—delivers genuine environmental impact, offsetting weak operational climate reporting. The company stopped disclosing emissions data after 2020 when its verification partner Planetly shut down. Growth from 350 to 1,900 employees since 2019 almost certainly increased absolute emissions, yet no post-2020 figures exist. B Corp certification and clean regulatory record are genuine strengths; climate strategy is not.
Too Good To Go scores 53/100 (Making progress) on SINK's independent climate assessment, scored from public data only. Scores are free. Companies can never pay for anything about their own score. Last verified May 2026.
That places Too Good To Go joint 87th of 934 companies scored, and joint 14th of 73 in SaaS / Digital Services.
Strongest on Controversies & Red Flags and Transparency & Accountability (8/10, 7/10). Weakest on Emissions Trajectory and Carbon Footprint: Supply Chain (2/10, 3/10).
For each question that lost points, the evidence our public rubric looks for that we didn't find.
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SINK = (0.3 × Base + 0.7 × Performance) × Scale11 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
45% of them were published by Too Good To Go itself; the rest come from independent sources.
Scored on 4 April 2026 under an earlier version of our method. We're re-checking it under the current method.
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Where Too Good To Go sits among saas / digital services peers.
Among the 73 major saas / digital services brands we've scored, Too Good To Go is tied =14th of 73, with 3 others.
The 3 companies in the sector scoring nearest above Too Good To Go.
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