Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
Back Market·E-commerce / Online Retail·Paris, France·Founded 2012·Last verified 25 April 2026
42
out of 100
Below expectationsPending Review

Back Market's core circular business model delivers genuine e-waste and raw material reduction, but the company lacks basic emissions disclosure. No Scope 1, 2, or 3 quantification; no energy strategy; no reduction targets. B Corp status and an ADEME study signal intent, but sustainability credibility requires actual numbers.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
E-commerce / Online Retail sector ceiling.
40 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
44 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 40) + (0.7 × 44) = 42.8
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 1
Final score
Rounded. Below expectations.
42 / 100
The ten questions

Where Back Market is strong, and where it isn't.

Strongest on Controversies & Red Flags and Resource Use & Waste (10/10, 7/10). Weakest on Energy Source and Emissions Trajectory (2/10, 2/10).

Where the evidence comes from

Every document used, listed.

7 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Third-party verified
Back Market B Corp Certification Profile
Ongoing
Q1Q8Q9
View →
[2]Self-reported
Back Market 2024 Impact Report
2024
Q1Q9
View →
[3]Self-reported
Back Market Environmental Impact of Refurbished Tech
Ongoing
Q2Q5Q6Q7
View →
[4]Self-reported
Back Market Tech Impact Resource Hub
Ongoing
Q2Q5Q7
View →
[5]Public record
Back Market Enters New Phase of Growth as Demand for Sustainable Tech Accelerates
2024
Q3Q6
View →
[6]Public record
Back Market Bags B Corp Status as Research Shows Many Brits Interested in Refurbished Smartphones
2023
Q8Q9
View →
[7]Public record
Back Market Inc BBB Profile
Ongoing
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Back Market in context

Where Back Market sits among e-commerce / online retail peers.

Among the 14 major e-commerce / online retail brands we've scored, Back Market sits 10th of 14.

10/14
Back Market's rank
41
Industry average
10
Industry low
56
Industry high
How this score has moved

Back Market's score over time.

today

Score history begins 6 April 2026.

As Back Market's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Back Market

Back Market is a Paris-based online marketplace connecting refurbished electronics buyers with certified refurbishers globally. Operating in 26 countries with 17 million users, it extends device lifecycles and diverts millions of units from e-waste streams. Founded in 2012, the company is purpose-led under French law and B Corp certified.

Founded
2012
Headquarters
Paris, France
Employees
~960
Annual revenue
~$106M
Company website ↗
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