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HURR·E-commerce / Online Retail·Founded 2018·Last verified 6 June 2026
46
out of 100
Making progressPending ReviewStrong evidence· 13 src

HURR is a small, asset-light fashion rental marketplace with negligible operational footprint and no formal emissions reporting. Its core weakness is the absence of Scope 1, 2, and 3 GHG disclosure; a secondary weakness is lack of science-based targets or net-zero commitment. Structural strengths — B Corp certification, Oxwash partnership, reusable packaging — offset disclosure gaps only marginally.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
E-commerce / Online Retail sector ceiling.
40 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
48 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 40) + (0.7 × 48) = 45.6
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 1
Final score
Rounded. Making progress.
46 / 100
The ten questions

Where HURR is strong, and where it isn't.

Strongest on Controversies & Red Flags and Resource Use & Waste (8/10, 6/10). Weakest on Energy Source and Emissions Trajectory (3/10, 3/10).

Where the evidence comes from

Every document used, listed.

13 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

9 of 13 sources are third-party verified or public record.

[1]Public record
Companies House — HURR Collective Ltd (11262189)

Company status: Active; registered office First Floor, 85 Great Portland Street, London

Ongoing
Q1
View →
[2]Self-reported
HURR Impact Report 2023

Skip to Content — ABOUT HURR (no downloadable emissions data found)

2023
Q1
View →
[3]Third-party verified
Common Objective — Making Rental More Sustainable: HURR Collective × Oxwash

peer-to-peer fashion rental platform, Hurr has partnered with sustainable laundry service, Oxwash

Unknown
Q2
View →
[4]Self-reported
HURR Blog — Fashion Rental B Corp

exclusive partnership with Oxwash who are re-engineering the laundry process from the ground up

Unknown
Q2Q10
View →
[5]Third-party verified
Tracxn — HURR Collective

HURR Collective has 35 employees as of Mar 24. The total employee count is the same as what it was in Mar 23.

Ongoing
Q3
View →
[6]Public record
one5c.com — Fashion Rental Profile

UK-based HURR partners with an EV delivery company

Unknown
Q4
View →
[7]Self-reported
Oxwash — Sustainability

door-to-door laundry service via electric cargo bikes

Ongoing
Q4Q5Q7
View →
[8]Self-reported
HURR — Sustainability

We're expanding the circular economy with the help of our rental community

Ongoing
Q5Q8
View →
[9]Public record
The Retail Bulletin — HURR Becomes First B Corp Rental Platform

reusable packaging for Hurr's rental delivery and return process, which has a 100% return rate. Each bag can be used over 30 times.

2022
Q6
View →
[10]Third-party verified
B Lab Directory — HURR

HURR Limited earned an overall score of 87.2

Ongoing
Q6Q8Q9
View →
[11]Public record
Raconteur — Fashion Rental Revolution

HURR managed rentals will be dry cleaned through Oxwash, whose water consumption is 60 per cent less

Unknown
Q7
View →
[12]Public record
Internet Retailing — B Corp Brands: The Retailers Certifying Their Sustainability Efforts

Hurr became the first fashion rental platform in the world to achieve B Corp Certification

Unknown
Q9
View →
[13]Public record
Trustpilot — HURR Collective Reviews

HURR is the smart way to rent your wardrobe, on-demand

Ongoing
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

HURR in context

Where HURR sits among e-commerce / online retail peers.

Among the 19 major e-commerce / online retail brands we've scored, HURR is tied =7th of 19, with 2 others.

=7/19
HURR's rank
42
Industry average
10
Industry low
56
Industry high
How this score has moved

HURR's score over time.

today

Score history begins .

As HURR's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About HURR

HURR is a UK-based peer-to-peer fashion rental platform that connects individual lenders with renters to extend garment lifecycles. Founded in 2016 and headquartered in London, it operates as an asset-light marketplace with no owned inventory or manufacturing, positioning itself within the circular fashion sector.

Founded
2018
Headquarters
GB
Employees
~35
Annual revenue
undisclosed (total-exemption accounts; cumulative GMV of £100M since 2018 is not annual revenue)
Company website ↗
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