HURR is a small, asset-light fashion rental marketplace with negligible operational footprint and no formal emissions reporting. Its core weakness is the absence of Scope 1, 2, and 3 GHG disclosure; a secondary weakness is lack of science-based targets or net-zero commitment. Structural strengths — B Corp certification, Oxwash partnership, reusable packaging — offset disclosure gaps only marginally.
Same formula for every company. No curve. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Controversies & Red Flags and Resource Use & Waste (8/10, 6/10). Weakest on Energy Source and Emissions Trajectory (3/10, 3/10).
13 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.
9 of 13 sources are third-party verified or public record.
“Company status: Active; registered office First Floor, 85 Great Portland Street, London”
“Skip to Content — ABOUT HURR (no downloadable emissions data found)”
“peer-to-peer fashion rental platform, Hurr has partnered with sustainable laundry service, Oxwash”
“exclusive partnership with Oxwash who are re-engineering the laundry process from the ground up”
“HURR Collective has 35 employees as of Mar 24. The total employee count is the same as what it was in Mar 23.”
“UK-based HURR partners with an EV delivery company”
“door-to-door laundry service via electric cargo bikes”
“We're expanding the circular economy with the help of our rental community”
“reusable packaging for Hurr's rental delivery and return process, which has a 100% return rate. Each bag can be used over 30 times.”
“HURR Limited earned an overall score of 87.2”
“HURR managed rentals will be dry cleaned through Oxwash, whose water consumption is 60 per cent less”
“Hurr became the first fashion rental platform in the world to achieve B Corp Certification”
“HURR is the smart way to rent your wardrobe, on-demand”
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Among the 19 major e-commerce / online retail brands we've scored, HURR is tied =7th of 19, with 2 others.
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HURR is a UK-based peer-to-peer fashion rental platform that connects individual lenders with renters to extend garment lifecycles. Founded in 2016 and headquartered in London, it operates as an asset-light marketplace with no owned inventory or manufacturing, positioning itself within the circular fashion sector.
Peer-to-peer secondhand fashion marketplace; comparable asset-light, community-driven model.
View breakdown →Direct competitor in sustainable/circular fashion; larger scale, owned manufacturing and supply chain.
View breakdown →B Corp certified sustainable footwear brand; larger scale, owned production and direct environmental claims.
View breakdown →Global peer-to-peer luxury resale platform; similar asset-light structure, larger market footprint.
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