Boohoo is a UK fast-fashion retailer founded in 2006, headquartered in Manchester. It operates multiple brands including PrettyLittleThing, Karen Millen, and Nasty Gal, producing hundreds of new products weekly across a global supply chain spanning China, Bangladesh, Pakistan, and the UK.
It competes directly with ASOS and Shein.
Founded 2006Head office Manchester, UKStaff ~3,869Revenue ~£790MWebsite ↗
Boohoo operates a linear fast-fashion model with minimal sustainability substance. Zero water data despite supply chain water intensity, no verified emissions targets, and greenwashing investigations underway. Recent declines in emissions track business contraction, not decarbonization strategy.
Boohoo scores 18/100 (Significant gaps) on SINK's independent climate assessment, scored from public data only. Scores are free. Companies can never pay for anything about their own score. Last verified May 2026.
That places Boohoo joint 912th of 934 companies scored, and 13th of 18 in Apparel (Fast Fashion).
Strongest on Carbon Footprint: Operations and Carbon Footprint: Supply Chain (4/10, 4/10). Weakest on Water Impact and Controversies & Red Flags (0/10, 0/10).
For each question that lost points, the evidence our public rubric looks for that we didn't find.
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SINK = (0.3 × Base + 0.7 × Performance) × Scale9 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
0% of them were published by Boohoo itself; the rest come from independent sources.
Scored on 4 April 2026 under an earlier version of our method. We're re-checking it under the current method.
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Where Boohoo sits among apparel (fast fashion) peers.
Among the 18 major apparel (fast fashion) brands we've scored, Boohoo sits 13th of 18.
The 3 companies in the sector scoring nearest above Boohoo.
Givenchy publishes no brand-level emissions data despite being a major luxury fashion house.
See the breakdown →Gymshark calculates but won't disclose its carbon footprint.
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