Boohoo is a fast-fashion giant with a record of greenwashing, labour exploitation, and systematic non-disclosure. Emissions fall due to sales collapse, not decarbonization. Water data absent entirely. Supply chain spans high-risk regions with zero verified improvements since 2023.
Same formula for every company. No curve. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Carbon Footprint — Operations and Carbon Footprint — Supply Chain (4/10, 4/10). Weakest on Controversies & Red Flags and Water Impact (0/10, 0/10).
9 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.
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Among the 17 major apparel (fast fashion) brands we've scored, Boohoo sits 12th of 17.
Score history begins 8 February 2026.
As Boohoo's score updates, the trajectory will appear here.
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Boohoo Group is a British online fast-fashion retailer founded in 2006, operating multiple brands including Boohoo, PrettyLittleThing, Nasty Gal, and Karen Millen. The company produces hundreds of new styles weekly, competing on speed and low price across global markets. Headquartered in Manchester, UK, it epitomises high-velocity, high-volume apparel retail.
Ultra-fast fashion peer with comparable labour and environmental controversies; similar greenwashing tactics.
View breakdown →Boohoo-owned brand; integrated into same supply chain, production model, and governance framework.
View breakdown →Online fast-fashion competitor; similarly targeted by CMA greenwashing investigation and low sustainability disclosure.
View breakdown →Traditional fast-fashion incumbent; also criticised by UK Parliament EAC; demonstrates sector-wide greenwashing patterns.
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