Fashion Nova is a Los Angeles-based fast fashion retailer founded in 2006, specializing in trend-driven women's apparel sold online and through five retail locations.
Fashion Nova operates a hyper-linear fast fashion model releasing 1,000+ styles weekly with zero environmental data, targets, or accountability. The company discloses no emissions, water, waste, or biodiversity strategy across its billion-dollar supply chain. Regulatory fines for consumer fraud and systemic labour exploitation compound an absence of any sustainability commitment.
Fashion Nova scores 8/100 (Critical concern) on SINK's independent climate assessment — scored from public data only. Fees pay for the review, never the result. Last verified May 2026.
That places Fashion Nova 812th of 812 companies scored, and 20th of 20 in Apparel (Fast Fashion).
Fashion Nova sits at the bottom of the apparel (fast fashion) pack.
Among the 20 major apparel (fast fashion) brands we've scored, Fashion Nova sits 20th of 20.
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Strongest on Controversies & Red Flags and Energy Source (4/10, 1/10). Weakest on Transparency & Accountability and Targets & Commitments (0/10, 0/10).
The 3 companies in the sector scoring nearest above Fashion Nova.
PrettyLittleThing operates a linear fast-fashion model with zero quantified sustainability governance at brand level.
See the breakdown →Forever 21 discloses zero emissions data, has no supply chain transparency, and operates a linear fast-fashion model built on overproduction and waste.
See the breakdown →Cider publishes no emissions data, climate targets or water data, and no measurement of its operations or manufacturing footprint was found.
See the breakdown →The formula and all 10 sources.
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × Scale10 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.
If you believe a source has been misread or a newer version exists, submit a challenge.
Fashion Nova is a Los Angeles-based fast fashion retailer founded in 2006, specializing in trend-driven women's apparel sold online and through five retail locations. The privately held company generates approximately $1 billion in annual revenue and employs 6,000 people. It is known for rapid inventory turnover and aggressive social media marketing.
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