New Era Cap sustainability score: 18/100

·Apparel (Durable / Outdoor)·Founded 1920·Last verified 30 August 2026
18
out of 100
Significant gapsPending Review+1 since last reviewMixed evidence· 9 src

New Era Cap scores 18/100 (Significant gaps) on SINK's independent climate assessment — scored from public data only, no company payment can change a number. Last verified August 2026.

That places New Era Cap joint 782nd of 806 companies scored, and 40th of 40 in Apparel (Durable / Outdoor).

New Era Cap publishes no emissions data, no renewable energy commitment, and no science-based targets across a $2 billion post-acquisition global supply chain spanning 16 countries. Operations and supply chain carbon footprints remain unreported. The company discloses operational waste minimisation and recycled materials use but lacks measurable circular targets or water monitoring.

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The calculation

How is New Era Cap's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Apparel (Durable / Outdoor) sector ceiling.
30 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
24 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 30) + (0.7 × 24) = 25.8
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.7
Final score
Rounded. Significant gaps.
18 / 100
The ten questions

What is New Era Cap doing well, and where does it fall short?

Strongest on Controversies & Red Flags and Resource Use & Waste (8/10, 4/10). Weakest on Targets & Commitments and Emissions Trajectory (1/10, 1/10).

Where the evidence comes from

What evidence is New Era Cap's score based on?

9 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Self-reported
New Era Cap Careers — Environmental Practices
Ongoing
Q1Q4Q6Q7Q8
View →
[2]Third-party verified
Good On You Brand Directory — New Era Cap
2025
Q1Q2Q5Q6Q7Q9Q10
View →
[3]Third-party verified
Science Based Targets Initiative — Target Dashboard
Ongoing
Q1Q8
View →
[4]Self-reported
New Era Cap Supply Chain Transparency
2021
Q2Q8Q9
View →
[5]Third-party verified
Fair Labor Association — New Era Cap Reaccreditation Report
2021
Q2Q9
View →
[6]Self-reported
New Era Cap EU — REPREVE Recycled Polyester
Ongoing
Q4Q5Q6Q7
View →
[7]Public record
NSGA — New Era Cap Completes 47 Brand Acquisition
2024
Q2Q3
View →
[8]Public record
Front Office Sports — New Era's Acquisition of 47
2024
Q3Q9Q10
View →
[9]Third-party verified
InfluenceMap — Climate Lobbying Database
Ongoing
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

New Era Cap in context

How does New Era Cap compare with other apparel (durable / outdoor) companies?

New Era Cap sits at the bottom of the apparel (durable / outdoor) pack.

Among the 40 major apparel (durable / outdoor) brands we've scored, New Era Cap sits 40th of 40.

40/40
New Era Cap's rank
41
Industry average
18
Industry low
55
Industry high
How this score has moved

Has New Era Cap's score changed?

New Era Cap's score has moved from 17 to 18 across 2 recorded reviews — up 1 point.

02550751001727 August 20261830 August 2026
  1. 17 → 18+130 August 2026

    Rescore 17→18 (promote-refresh, frozen base 30)

  2. Scored 1727 August 2026

    Initial score 17 (score-company publish)

What's being contested

Has New Era Cap's score been challenged?

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About New Era Cap

New Era Cap manufactures and sells branded headwear, including caps and beanies, operating globally with production facilities across China, Vietnam, Bangladesh, Taiwan and Haiti. Founded in 1920 and headquartered in Buffalo, New York, the company employed approximately 1,700 staff before its August 2024 acquisition by Fanatics, combining to form a ~$2 billion revenue entity serving sports, lifestyle and retail markets.

Founded
1920
Headquarters
United States
Employees
—
Annual revenue
~$2B (combined New Era + 47 Brand, post-acquisition FY2024)
Company website ↗
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