SaaS / Digital Services

Trustpilot sustainability score: 54/100

54/100
Making progress
Joint 13th of 73 in SaaS / Digital Services

Better than 81% of SaaS / Digital Services

Leading practice starts at 60. The highest score on SINK is 71.

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About Trustpilot

Trustpilot is a London-listed online review platform, selling subscription plans to businesses that collect and display customer reviews. It reported $261.1 million of revenue for 2025, with about 1,074 employees.

Founded 2021Head office London, United KingdomStaff ~1,074 (2025)Revenue $261.1 million revenue (FY ended 31 Dec 2025; $261,050 thousand)Website ↗

Read Trustpilot's own report ↗

Our verdict

Trustpilot reports Scope 1, 2 and 3 emissions and has SBTi-validated near-term targets, but its total emissions rose each year, from 7,076 tCO2e in 2023 to 7,361 tCO2e in 2025, as Scope 3 grew. Its Scope 3 target is intensity-based, supplier engagement has only just begun, and it publishes no water or nature data and no assurance.

Trustpilot scores 54/100 (Making progress) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified November 2026.

That places Trustpilot joint 81st of 1,118 companies scored, and joint 13th of 73 in SaaS / Digital Services.

The ten questions

What is Trustpilot doing well, and where does it fall short?

Strongest on Controversies & Red Flags and Targets & Commitments (8/10, 7/10). Weakest on Emissions Trajectory and Water Impact (2/10, 2/10).

What's missing

Where Trustpilot lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

What would raise this score

  • Whether its emissions are fallingShow its emissions are falling.
  • Its effect on waterMonitor its water use and take measures to reduce it.
  • Its effect on natureAssess its effect on nature and publish a basic environmental policy.

Every question that lost points

  • Emissions from its own operations6/10Its own emissions aren't independently verified or tracked over several years.
  • Emissions from its supply chain6/10No full value-chain map or supplier engagement programme.
  • Whether its emissions are falling2/10No evidence its emissions are falling.
  • How clean its energy is4/10Less than half its energy shown to be renewable, or no transition plan.
  • Its effect on nature3/10No assessment of its effect on nature, and no basic environmental policy.
  • How it uses materials and handles waste3/10No active waste reduction, reuse or repair shown.
  • Its effect on water2/10No monitoring of water use, or no measures to reduce it.
  • Its climate targets7/10No validated long-term net zero target.
  • How openly it reports6/10No annual impact report, or no pay linked to climate targets.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is Trustpilot's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
SaaS / Digital Services sector ceiling.
70 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
47 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 70) + (0.7 × 47) = 53.9
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 1
Final score
Rounded. Making progress.
54 / 100
Where the evidence comes from

What evidence is Trustpilot's score based on?

8 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

50% of them were published by Trustpilot itself; the rest come from independent sources.

[1]Self-reported
Trustpilot Group plc Annual Report 2025 (TCFD and SECR sections, Consolidated statement of profit or loss)

“Scope 1 and 2 emissions decreased by 32%”

2026
Q1Q2Q3Q4Q7Q8Q9
View →
[2]Self-reported
Trustpilot Corporate Sustainability Report

“209 tCO2e”

Ongoing
Q1Q5Q8Q9
View →
[3]Self-reported
Trustpilot Group plc Annual Report 2024

“3.11 – Use of end product was removed”

2025
Q2Q4Q6
View →
[4]Self-reported
Trustpilot Annual Report 2025 (PDF)

“Task Force on Climate-related Financial”

2026
Q9
View →
[5]Public record
Italian Competition Authority (AGCM) Press Release on Trustpilot Fine

“The Italian Competition Authority has imposed a 4 million euro fine on Trustpilot Group Plc, Trustpilot A/S and Trustpilot S.r.l.”

2026
Q10
View →
[6]Independent source
Italy fines review platform Trustpilot €4.6 million for misleading consumers

“for failing to adequately verify the authenticity of reviews and for misleading consumers”

2026
Q10
View →
[7]Independent source
Trustpilot hit with EU4 million fine in Italy over misleading reviews ratings

“Italy’s competition authority has fined Trustpilot €4 million”

2026
Q10
View →
[8]Independent source
Italian Competition Authority fined Trustpilot EUR 4 million and prohibited continuation of unfair commercial practices

“the Competition Authority (AGCM) found that Trustpilot Group had engaged in unfair commercial practices in violation of the Consumer Code”

2026
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

For Trustpilot

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    Trustpilot: SINK sustainability score 54.

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Trustpilot in context

How does Trustpilot compare with other saas / digital services companies?

Where Trustpilot sits among saas / digital services peers.

Among the 73 major saas / digital services brands we've scored, Trustpilot is tied =13th of 73, with 2 others.

=13/73
Trustpilot's rank
40
Industry average
21
Industry low
71
Industry high
See all 73 in SaaS / Digital Services →
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