Wayfair sustainability score: 33/100
Better than 23% of E-commerce / Online Retail
Making progress starts at 46. The highest score on SINK is 71.
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Wayfair sells furniture, décor, housewares and home improvement products online through brands including Wayfair, AllModern, Birch Lane, Joss & Main and Perigold, and in its own physical stores. The US brought in 88% of its 2025 net revenue; the rest came from its international segment.
More about Wayfair
Wayfair Inc. was incorporated in Delaware in 2014 as the holding company for the business ahead of its stock market listing; its roots go back to 2002, when it began trading as Smart Tech Toys, Inc. It had about 12,800 employees at the end of 2025 and $12,457 million net revenue in 2025.
Founded 2014Head office Boston, United StatesStaff ~12,800 year-end (31 December 2025)Revenue ~US$12.5B net revenue (US$12,457M, 2025)Website ↗
Wayfair's footprint was 6,789,264 tCO2e in 2025, up from 4,125,470 t in 2024; the company puts the rise down to a more complete method of counting product emissions. It covers the products sold on its platforms and their disposal, but not the electricity its appliances and lighting use. It reports 59.2% renewable electricity, mostly from the Liberty Solar virtual power purchase agreement (36,689 MWh) and on-site solar, plus some certificates. Its only climate target is self-set: a 63% cut in Scope 1 and 2 by 2035 from 2020, which cover a very small part of its footprint. It publishes no water data. In December 2022 Wayfair LLC paid California's air regulator $17,600 to settle a case over uncertified air cleaners.
Wayfair scores 33/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified November 2026.
That places Wayfair joint 697th of 1,118 companies scored, and 25th of 32 in E-commerce / Online Retail.
What is Wayfair doing well, and where does it fall short?
Strongest on Controversies & Red Flags and Carbon Footprint: Operations (7/10, 6/10). Weakest on Emissions Trajectory and Water Impact (0/10, 1/10).
Where Wayfair lost points
For each question that lost points, the evidence our public rubric looks for that we didn't find.
What would raise this score
- Whether its emissions are fallingShow its emissions are falling.
- Its effect on waterPublish figures for its water use.
- Its effect on natureAssess its effect on nature and publish a basic environmental policy.
Every question that lost points
- Emissions from its own operations6/10Its own emissions aren't independently verified or tracked over several years.
- Emissions from its supply chain5/10Most of its supply-chain (Scope 3) emissions aren't measured.
- Whether its emissions are falling0/10No evidence its emissions are falling.
- How clean its energy is5/10Less than half its energy shown to be renewable, or no transition plan.
- Its effect on nature2/10No assessment of its effect on nature, and no basic environmental policy.
- How it uses materials and handles waste5/10No measurable waste or recycling targets reported publicly.
- Its effect on water1/10No figures for its water use.
- Its climate targets3/10No specific targets with dates.
- How openly it reports6/10No annual impact report, or no pay linked to climate targets.
- Its record on controversies7/10Points deducted for controversies or its business model. The finding is under question 10.
A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.
How is Wayfair's SINK score calculated?
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleWhat evidence is Wayfair's score based on?
10 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
30% of them were published by Wayfair itself; the rest come from independent sources.
“Total scope 35,498 35,106 38,192 33,001 33,163 26,693”
“Scope 1 & 2 Total (Market-Based) 26,693 <0.1%”
“negative global climate patterns, especially in water stressed regions”
“As of June 2025, Wayfair has no publicly stated target for reducing Scope 3 emissions from product suppliers.”
“This group includes some well-known furniture retailers, including Belfort Furniture, Costco, Amazon, Furnitureland South, My Bob’s, RC Willey, Wayfair, and Atelier Maison.”
“we could find no information about their timber sourcing online. These were: B&M, Dreams, Sharps, The Range and Wayfair.”
“Timber Sourcing Policy”
“Wayfair LLC Settles For $17,600”
“Through our e-commerce platform, we offer customers visually inspired browsing,”
“the Company’s net revenue was $12,457 million for the year ended December 31, 2025, of which substantially all is related to product sales.”
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How does Wayfair compare with other e-commerce / online retail companies?
Where Wayfair sits among e-commerce / online retail peers.
Among the 32 major e-commerce / online retail brands we've scored, Wayfair sits 25th of 32.
Who scores higher in E-commerce / Online Retail?
The 3 companies in the sector scoring nearest above Wayfair.
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