British American Tobacco·FMCG / Consumer Goods·Last verified 2 August 2026
34
out of 100
Below expectationsPending ReviewMixed evidence· 13 src

British American Tobacco scores 34/100 (Below expectations) on SINK's independent climate assessment — scored from public data only, no company payment can change a number. Last verified August 2026.

That places British American Tobacco joint 365th of 591 companies scored, and joint 31st of 42 in FMCG / Consumer Goods.

BAT reports full Scope 1/2 emissions with third-party assurance and genuine 42.6% absolute reductions since 2020. However, Scope 3 remains ~4.8Mt CO₂e annually with one-year reporting lag. Structural weaknesses: tobacco agriculture drives deforestation across 3.5M hectares globally; cigarette butts are the planet's most littered waste; and credible greenwashing litigation (carbon-neutral Vuse claims) plus systemic lobbying against tobacco control regulation severely undermine credibility.

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The calculation

How is British American Tobacco's SINK score calculated?

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
FMCG / Consumer Goods sector ceiling.
30 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
47 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 30) + (0.7 × 47) = 41.9
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.82
Final score
Rounded. Below expectations.
34 / 100
The ten questions

What is British American Tobacco doing well, and where does it fall short?

Strongest on Carbon Footprint — Operations and Emissions Trajectory (7/10, 6/10). Weakest on Controversies & Red Flags and Nature & Biodiversity Impact (1/10, 3/10).

Where the evidence comes from

What evidence is British American Tobacco's score based on?

13 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Third-party verified
DitchCarbon — BAT Emissions Profile

For the 2024 reporting year, BAT's emissions were approximately 5.29 billion kg CO2e

Unknown
Q1Q2
View →
[2]Self-reported
BAT Sustainability Reporting Hub

Sustainability Performance Data Book 2025 — Scope 3 reporting for the year 2024 was prepared, reported and assured

Ongoing
Q1Q2
View →
[3]Self-reported
BAT Sustainability for Investors

23.5% of our suppliers of purchased goods and services by spend have now set Science Based Targets

Ongoing
Q2Q3
View →
[4]Self-reported
BAT Simplified Scope 3 Methodology 2024

twelve Scope 3 emissions categories were identified as relevant for BAT's screening

2024
Q2
View →
[5]Public record
Sustainability Magazine — BAT Emissions Reduction

Scope 1 and 2 GHG emissions generated by BAT dropped from 495,000 tonnes in 2021 to 362,000 tonnes in 2023

Unknown
Q3Q6
View →
[6]Self-reported
BAT Carbon Strategy Hub

In 2024, 45.1% of our direct energy usage came from renewable sources such as renewable electricity

Ongoing
Q4Q8
View →
[7]Self-reported
BAT Nature & Biodiversity

In 2024, we monitored 100% of directly contracted farmers (approximately 90,500) for deforestation

Ongoing
Q5Q7
View →
[8]Third-party verified
Tobacco Tactics — BAT Profile & Greenwashing

BAT/RAI was the biggest corporate donor to the 2024 US Republican presidential election campaign, reportedly aiming to limit tobacco control regulation

Ongoing
Q5Q10
View →
[9]Self-reported
BAT Circular Economy & Waste

93% of our plastic packaging can be recycled

Ongoing
Q6
View →
[10]Self-reported
BAT Sustainability Strategy

achieving a 47.4% reduction in 2024 (versus our 2017 baseline)

Ongoing
Q7
View →
[11]Public record
The Bureau of Investigative Journalism — BAT Carbon Neutral Vape Lawsuit

BAT has been hit with a $5m class action lawsuit from consumers who say they were misled

2025
Q10
View →
[12]Self-reported
BAT Media & Press Releases

BAT announces today that it has appointed Mike Nightingale as its first Chief Sustainability Officer

Ongoing
Q8Q9
View →
[13]Self-reported
BAT FY2024 Financial & Sustainability Announcement

BAT received a Triple A rating from CDP in 2024 for its disclosures on Climate Change, Water Security, and Forests

2025
Q9
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

British American Tobacco in context

How does British American Tobacco compare with other fmcg / consumer goods companies?

Where British American Tobacco sits among fmcg / consumer goods peers.

Among the 42 major fmcg / consumer goods brands we've scored, British American Tobacco is tied =31st of 42, with 3 others.

=31/42
British American Tobacco's rank
39
Industry average
23
Industry low
56
Industry high
How this score has moved

Has British American Tobacco's score changed?

today

Score history begins .

As British American Tobacco's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

Has British American Tobacco's score been challenged?

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About British American Tobacco

British American Tobacco is a multinational tobacco, nicotine, and emerging products manufacturer headquartered in London. Founded 1902, BAT operates across 28 countries with 55,000 employees and £25.8bn FY2020 revenue. The company produces cigarettes, cigars, vapes, heated-tobacco products, and oral nicotine. It is the world's second-largest tobacco manufacturer by revenue.

Founded
Headquarters
United Kingdom
Employees
~55,000 (2020)
Annual revenue
~£25.8B (FY2020)
Company website ↗
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