FMCG / Consumer Goods

British American Tobacco sustainability score: 41/100

41/100
Below expectations+7 since last review
Joint 17th of 45 in FMCG / Consumer Goods

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About British American Tobacco

British American Tobacco manufactures and sells cigarettes, vaping devices, and tobacco products globally from its London headquarters. With 55,000 employees and £25.8B revenue (FY2020), BAT is the world's second-largest listed tobacco company.

More about British American Tobacco

It has diversified into e-vapour and non-combustible products but remains primarily dependent on cigarette sales.

Head office United KingdomStaff ~55,000 (2020)Revenue ~£25.8B (FY2020)Website ↗

Our verdict

BAT reports comprehensive operational emissions data with third-party assurance, yet Scope 3 lags by a year and remains massive at 5.5Mt. A $5M lawsuit alleges greenwashing over carbon-neutral vape claims using worthless offsets. Trade association memberships contradict stated climate positions. The business structure—249 billion cigarettes annually, 5% of global deforestation from tobacco farming, 4–5 trillion butts littered yearly—represents a fundamental circular economy failure that disclosure sophistication cannot offset.

British American Tobacco scores 41/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Scores are free. Companies can never pay for anything about their own score. Last verified October 2026.

That places British American Tobacco joint 384th of 934 companies scored, and joint 17th of 45 in FMCG / Consumer Goods.

The ten questions

What is British American Tobacco doing well, and where does it fall short?

Strongest on Carbon Footprint: Operations and Emissions Trajectory (8/10, 7/10). Weakest on Nature & Biodiversity Impact and Energy Source (3/10, 5/10).

What's missing

Where British American Tobacco lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

  • Emissions from its own operations8/10No verified figures published with their method and a falling trend.
  • Emissions from its supply chain6/10No full value-chain map or supplier engagement programme.
  • Whether its emissions are falling7/10No consistent fall over several years across its operations and supply chain.
  • How clean its energy is5/10Less than half its energy shown to be renewable, or no transition plan.
  • Its effect on nature3/10No assessment of its effect on nature, and no basic environmental policy.
  • How it uses materials and handles waste6/10No verified figures for reuse and recycling across the business.
  • Its effect on water6/10No water stewardship programme or verified fall in water use.
  • Its climate targets6/10Its targets aren't validated by the Science Based Targets initiative.
  • How openly it reports7/10No annual impact report, or no pay linked to climate targets.
  • Its record on controversies5/10Points deducted for controversies or its business model. The finding is under question 10.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is British American Tobacco's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
FMCG / Consumer Goods sector ceiling.
30 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
59 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 30) + (0.7 × 59) = 50.3
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 0.82
Final score
Rounded. Below expectations.
41 / 100
How this score has moved

Has British American Tobacco's score changed?

British American Tobacco's score has moved from 34 to 41 across 2 recorded reviews, up 7 points.

0255075100342 August 2026413 October 2026
  1. 34 → 41+73 October 2026

    Aggregator-citation sweep: broker citations replaced with the primary disclosures they mirror, re-scored through the guarded pipeline under pinned code 9196601.

  2. Scored 342 August 2026

    Initial public score 34 (publish-draft)

Where the evidence comes from

What evidence is British American Tobacco's score based on?

12 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

67% of them were published by British American Tobacco itself; the rest come from independent sources.

[1]Self-reported
BAT Sustainability Performance Data Book 2024

“Total Scope 1 CO2e emissions (thousand tonnes) 237 … Total Scope 2 CO2e emissions (market-based) (thousand tonnes) 74”

2024
Q1Q2Q3Q9
View →
[2]SEC filing
BAT Form 20-F Annual Report 2024

“independently assured by KPMG using the ISAE (UK) 3000 and ISAE 3410”

2025
Q1Q3Q4Q10
View →
[3]Self-reported
BAT Sustainability Climate Hub

“covers 26,000 direct and indirect suppliers … emissions account for around 50% of our Scope 3 inventory”

Ongoing
Q2Q4Q8
View →
[4]Self-reported
BAT FY2024 Results Announcement

“Energy reduction initiatives and increasing the use of renewable fuels resulted in a 42.6% reduction in these emissions vs our 2020 baseline”

2025
Q3
View →
[5]Self-reported
BAT Receives Fifth Consecutive Financial Times Climate Leader Recognition

“SBTi has verified BAT's net-zero science-based target by 2050 and approved its near and long-term science-based emission reduction targets”

2025
Q8Q9
View →
[6]Self-reported
BAT Joins TNFD as Early Adopter

“BAT has signed up to the TNFD (Taskforce on Nature-related Financial Disclosures) to be an Early Adopter”

2024
Q5
View →
[7]Independent source
WHO FCTC: Tobacco and Environment — Water and Deforestation

“In one year we lose 22 billion tonnes of water to the tobacco industry”

Unknown
Q5Q7
View →
[8]Public record
UN News: Tobacco Industry Environmental Impact

“Estimates show that tobacco farming causes up to five per cent of global deforestation, with 200,000 hectares of natural wood biomass loss each year”

2018
Q5
View →
[9]Self-reported
BAT Sustainability GRI Index 2024

“Total waste generated: 110.58 thousand tonnes … Waste recycled: 97.3 thousand tonnes … Waste to landfill: 1.40 thousand tonnes”

2024
Q6
View →
[10]Self-reported
BAT ESG Data Performance Book 2023

“Total water withdrawn (mn m³) 3.16 3.50 3.76 Y”

2023
Q7
View →
[11]Self-reported
BAT Sustainability Highlights and Tracking 2024

“achieving a 47.4% reduction in 2024 (versus our 2017 baseline)”

2024
Q7
View →
[12]Public record
The Bureau of Investigative Journalism: BAT $5M Carbon Neutral Vape Lawsuit

“BAT continued to market Vuse products as carbon-neutral even after being made aware of the sham credits”

2025
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

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    British American Tobacco: SINK sustainability score 41/100.

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British American Tobacco in context

How does British American Tobacco compare with other fmcg / consumer goods companies?

Where British American Tobacco sits among fmcg / consumer goods peers.

Among the 45 major fmcg / consumer goods brands we've scored, British American Tobacco is tied =17th of 45, with 4 others.

=17/45
British American Tobacco's rank
39
Industry average
23
Industry low
53
Industry high
See all 45 in FMCG / Consumer Goods →
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