Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
The Clorox Company·FMCG / Consumer Goods·Oakland, California·Founded 1913·Last verified 21 April 2026
41
out of 100
Below expectationsPending Review

Clorox has achieved strong operational decarbonization (65% Scope 1&2 reduction) and renewable electricity in US/Canada, but Scope 3 progress is inflated by pandemic business contraction, not structural change. A 2025 ACCC greenwashing ruling for misleading ocean plastic claims exposes material credibility issues. The company lacks full supply chain verification and quantified downstream product impact.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
FMCG / Consumer Goods sector ceiling.
30 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
59 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 30) + (0.7 × 59) = 50.3
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.82
Final score
Rounded. Below expectations.
41 / 100
The ten questions

Where The Clorox Company is strong, and where it isn't.

Strongest on Carbon Footprint — Operations and Energy Source (8/10, 7/10). Weakest on Nature & Biodiversity Impact and Controversies & Red Flags (4/10, 5/10).

Where the evidence comes from

Every document used, listed.

14 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Self-reported
GHG Emissions – The Clorox Company
Ongoing
Q1Q3Q4Q8
View →
[2]Third-party verified
Ditch Carbon – Clorox Organization Profile
Ongoing
Q1Q2
View →
[3]Public record
Clorox Decarbonization Efforts – ESG Dive
2024
Q2
View →
[4]Public record
Clorox Signs Second 12-Year Renewable Energy Agreement – PR Newswire
2022
Q4
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[5]Self-reported
Palm Oil – The Clorox Company
Ongoing
Q5
View →
[6]Third-party verified
Clorox Brand Rating – The Commons
Ongoing
Q5
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[7]Self-reported
Earth Month 2024: Spotlighting Sustainable Innovation – Clorox Company Blog
2024
Q6
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[8]Self-reported
thecloroxcompany.com — clean world
Unknown
Q6
View →
[9]Self-reported
Water – The Clorox Company
Ongoing
Q7
View →
[10]Public record
Clorox Sets 2030 Science-Based Targets – PR Newswire
2023
Q8
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[11]Self-reported
Future-Forward: Our FY24 Integrated Annual Report – Clorox Company Blog
2024
Q9
View →
[12]Self-reported
FY24 Integrated Annual Report – Clorox Company
2024
Q9
View →
[13]Public record
Update: Court Approves Penalty and Orders Costs Against Clorox – Two Birds
2025
Q10
View →
[14]Public record
Clorox Fined for Misleading Consumers on Recycled Plastics Origin – CSO Futures
2025
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

The Clorox Company in context

Where The Clorox Company sits among fmcg / consumer goods peers.

Among the 41 major fmcg / consumer goods brands we've scored, The Clorox Company sits 18th of 41.

18/41
The Clorox Company's rank
39
Industry average
23
Industry low
56
Industry high
How this score has moved

The Clorox Company's score over time.

today

Score history begins 4 April 2026.

As The Clorox Company's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About The Clorox Company

Clorox is a US-based multinational manufacturer of cleaning, disinfecting, and household products including bleach, trash bags, and specialty chemicals. Founded in 1913, it operates across 25 countries with significant exposure to consumer packaged goods sustainability pressures including plastic packaging, chemical safety, and supply chain transparency.

Founded
1913
Headquarters
Oakland, California
Employees
~8,000
Annual revenue
~$7.1B
Company website ↗
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