Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
Ecover·FMCG / Consumer Goods·Malle, Belgium·Founded 1976·Last verified 25 April 2026
34
out of 100
Below expectationsPending Review

Ecover has strong waste and water credentials but severe transparency gaps on climate. Parent company SC Johnson publishes no quantified emissions data, no Scope 3 reporting, and made political donations to climate-obstructive candidates. Ecover's 2017 carbon figure is eight years old with no verification since. Unverified claims and parent company risk undermine credibility.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
FMCG / Consumer Goods sector ceiling.
30 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
35 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 30) + (0.7 × 35) = 33.5
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 1
Final score
Rounded. Below expectations.
34 / 100
The ten questions

Where Ecover is strong, and where it isn't.

Strongest on Resource Use & Waste and Controversies & Red Flags (7/10, 6/10). Weakest on Carbon Footprint — Supply Chain and Targets & Commitments (1/10, 2/10).

Where the evidence comes from

Every document used, listed.

11 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Self-reported
Ecover Singapore Manufacturing Page
Unknown
Q1Q7
View →
[2]Third-party verified
The Commons — Ecover Brand Rating
Ongoing
Q1Q2Q3Q5Q7Q8Q9Q10
View →
[3]Self-reported
SC Johnson Better World Accountability Report
Ongoing
Q3Q6Q9
View →
[4]Self-reported
SC Johnson Carbon & Energy Initiatives
Unknown
Q4
View →
[5]Self-reported
Ecover Pre-Acquisition Press Kit
Unknown
Q4
View →
[6]Self-reported
Ecover Mission & Values
Unknown
Q5
View →
[7]Third-party verified
GBCI TRUE Certification — Ecover Malle
Unknown
Q5Q6
View →
[8]Self-reported
Ecover UK Manufacturing Page
Unknown
Q6Q7Q8
View →
[9]Public record
Edie.net — Ecover Greenwashing Challenge
Unknown
Q10
View →
[10]Public record
Wikipedia — Ecover
Unknown
Q10
View →
[11]Third-party verified
Ethical Consumer — Ecover Company Profile
Ongoing
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

How this score has moved

Ecover's score over time.

today

Score history begins 5 April 2026.

As Ecover's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Ecover

Ecover is a Belgian household and personal care brand founded in 1976, known for pioneering phosphate-free cleaning products. Acquired by SC Johnson in 2017, it sells plant-based detergents, fabric softeners, and cleaning concentrates across Europe. The company operates the Malle manufacturing facility in Belgium and markets itself on biodegradability and ecological responsibility.

Founded
1976
Headquarters
Malle, Belgium
Employees
~300
Annual revenue
~£101M
Company website ↗
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