Who Gives A Crap has built a credible sustainability story around circular materials and supply chain transparency, earning B Corp certification and strong third-party verification. Critical gaps: no quantified Scope 1, 2, or 3 emissions data; no science-based targets; absolute emissions trajectory unknown as the company scales rapidly.
Same formula for every company. No curve. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Controversies & Red Flags and Nature & Biodiversity Impact (9/10, 7/10). Weakest on Targets & Commitments and Water Impact (3/10, 3/10).
11 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.
If you believe a source has been misread or a newer version exists, submit a challenge.
Among the 41 major fmcg / consumer goods brands we've scored, Who Gives A Crap sits 13th of 41.
Score history begins 4 April 2026.
As Who Gives A Crap's score updates, the trajectory will appear here.
We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.
Every challenge is published. We'd rather be corrected than wrong — that's the whole point.
No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.
Who Gives A Crap is an Australian direct-to-consumer tissue paper company selling 100% recycled and bamboo-based toilet paper, paper towels, and related products. Founded 2012, headquartered in Melbourne. B Corp certified with a mission-driven model funding sanitation access in developing countries.
Mission-driven FMCG with strong circular materials focus but incomplete emissions quantification.
View breakdown →B Corp certified, transparent governance and supply chain; comparable scale and disclosure maturity.
View breakdown →B Corp certified with social mission; similar gaps in Scope 3 quantification and science-based targets.
View breakdown →Consumer goods company with public sustainability reporting; comparable challenges in supply chain transparency and absolute emissions trajectory.
View breakdown →Email alerts when a rubric question is verified, a challenge is resolved, or the overall score changes.
One email, every Sunday. Score changes, new research, the stories behind the numbers. Free.
No spam. Unsubscribe in one click.
Readers and institutions support our work. Companies can pay to submit evidence we couldn't find. Neither type of payment changes a score.