Who Gives A Crap sustainability score: 45/100
Who Gives A Crap manufactures and sells toilet paper, paper towels, and tissue products made from 100% recycled fibre and FSC-certified bamboo. Founded in 2012 and headquartered in Melbourne, the Australian B Corp sells globally via direct-to-consumer channels and has expanded manufacturing to the US and UK.
Founded 2012Head office Melbourne, AustraliaStaff ~150Revenue ~$100M AUDWebsite ↗
Who Gives A Crap has built genuine credibility through B Corp certification, FSC Chain-of-Custody accreditation, and zero-virgin-pulp sourcing. But the company fails to publish absolute emissions data, quantified targets, or formal Scope 3 reporting—critical gaps for a rapidly scaling business claiming carbon neutrality via offsets alone.
Who Gives A Crap scores 45/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Scores are free. Companies can never pay for anything about their own score. Last verified May 2026.
That places Who Gives A Crap joint 280th of 934 companies scored, and joint 10th of 45 in FMCG / Consumer Goods.
What is Who Gives A Crap doing well, and where does it fall short?
Strongest on Controversies & Red Flags and Nature & Biodiversity Impact (9/10, 7/10). Weakest on Emissions Trajectory and Water Impact (3/10, 3/10).
Where Who Gives A Crap lost points
For each question that lost points, the evidence our public rubric looks for that we didn't find.
- Emissions from its own operations4/10No full Scope 1 and 2 figures worked out to the GHG Protocol.
- Emissions from its supply chain4/10Most of its supply-chain (Scope 3) emissions aren't measured.
- Whether its emissions are falling3/10No evidence its emissions are falling, not even from energy bills or mileage.
- How clean its energy is4/10Less than half its energy shown to be renewable, or no transition plan.
- Its effect on nature7/10No verified restoration beyond its own footprint, or supply chain not mapped for nature risk.
- How it uses materials and handles waste7/10No verified figures for reuse and recycling across the business.
- Its effect on water3/10No monitoring of water use, or no measures to reduce it.
- Its climate targets3/10No specific targets with dates.
- How openly it reports7/10No annual impact report, or no pay linked to climate targets.
A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.
How is Who Gives A Crap's SINK score calculated?
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleHas Who Gives A Crap's score changed?
Who Gives A Crap's score has moved from 43 to 45 across 2 recorded reviews, up 2 points.
- 43 → 45+229 October 2026
Correction: score 43 → 45; the published score did not follow from its own base, performance and size deduction (arithmetic error, corrected 29 October 2026).
- Scored 434 April 2026
Initial score at platform launch
What evidence is Who Gives A Crap's score based on?
11 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
18% of them were published by Who Gives A Crap itself; the rest come from independent sources.
Scored on 4 April 2026 under an earlier version of our method. We're re-checking it under the current method.
If you believe a source has been misread or a newer version exists, submit a challenge.
Is this your company? Claim this profile (free)
Use this score in tenders
Send the link, or the one-page score sheet. It links back to this page and every source. Free.
Open the score sheet →Send new evidence, free
Scored low because little is published? Publish what you do and send us the link, free. If it holds up, your score changes, and the change is logged on your page.
How to send evidence →Put your score on your website, free
It shows the current score and links to this page, so it changes when the score does.
Track this score
Bidding for a public contract? Check if you need a Carbon Reduction Plan, free →
Want your own page like this?
Free, independent, every source shown. Send it to any buyer who asks about your sustainability.
How does Who Gives A Crap compare with other fmcg / consumer goods companies?
Where Who Gives A Crap sits among fmcg / consumer goods peers.
Among the 45 major fmcg / consumer goods brands we've scored, Who Gives A Crap is tied =10th of 45, with 1 other.
Who scores higher in FMCG / Consumer Goods?
The 3 companies in the sector scoring nearest above Who Gives A Crap.
Neal's Yard Remedies demonstrates genuine operational sustainability—renewable energy, organic sourcing, biodiversity advocacy—but relies on carbon offsets rather than absolute emissions reductions and publishes no quantified footprint data.
See the breakdown →L'Oréal has cut operational emissions 51% since 2019 and reached 97% renewable energy, but total emissions rose above 2019 baseline due to Scope 3 increases.
See the breakdown →Natura &Co demonstrates strong biodiversity leadership and transparent climate accountability, having exceeded its 2030 Scope 1&2 target early.
See the breakdown →Which companies moved this week, and why.
One email, every Sunday. Score changes, new research, the stories behind the numbers. Free.
We'll send one email to confirm. No spam. Unsubscribe in one click.
Checking a company?
Search free →Asked to prove you're sustainable?
Get your business scored, free →Been scored?
Find your page and claim it, free →Scores are free. Companies can never pay for anything about their own score.