Apparel (Durable / Outdoor)

Allbirds sustainability score: 49/100

49/100
Making progress-2 since last review
Joint 9th of 43 in Apparel (Durable / Outdoor)

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About Allbirds

Allbirds is a San Francisco-based footwear and apparel company, incorporated in Delaware in 2015, known for wool and sustainable material shoes. It operates direct-to-consumer and wholesale channels and achieved B Corp certification.

More about Allbirds

The company is undergoing acquisition and faced significant financial challenges in 2023–2024.

Founded 2015Head office San Francisco, USStaff ~542Revenue ~$190MWebsite ↗

Our verdict

Allbirds has built credible carbon footprint transparency—LCA-verified, product-labeled, methodologically open-sourced—but much of its reported absolute emissions decline stems from a 45% revenue collapse and store closures, not genuine decarbonization. Water and biodiversity management remain largely unquantified. Legal wins against greenwashing claims mask ongoing academic criticism of methodology.

Allbirds scores 49/100 (Making progress) on SINK's independent climate assessment, scored from public data only. Scores are free. Companies can never pay for anything about their own score. Last verified May 2026.

That places Allbirds joint 180th of 934 companies scored, and joint 9th of 43 in Apparel (Durable / Outdoor).

The ten questions

What is Allbirds doing well, and where does it fall short?

Strongest on Carbon Footprint: Operations and Carbon Footprint: Supply Chain (7/10, 7/10). Weakest on Water Impact and Emissions Trajectory (3/10, 5/10).

What's missing

Where Allbirds lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

  • Emissions from its own operations7/10Its own emissions aren't independently verified or tracked over several years.
  • Emissions from its supply chain7/10No full value-chain map or supplier engagement programme.
  • Whether its emissions are falling5/10No evidence of a year-on-year fall in its total emissions.
  • How clean its energy is5/10Less than half its energy shown to be renewable, or no transition plan.
  • Its effect on nature5/10Its effect on nature isn't measured or independently verified.
  • How it uses materials and handles waste5/10No measurable waste or recycling targets reported publicly.
  • Its effect on water3/10No monitoring of water use, or no measures to reduce it.
  • Its climate targets6/10Its targets aren't validated by the Science Based Targets initiative.
  • How openly it reports7/10No annual impact report, or no pay linked to climate targets.
  • Its record on controversies7/10Points deducted for controversies or its business model. The finding is under question 10.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is Allbirds's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Apparel (Durable / Outdoor) sector ceiling.
30 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
57 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 30) + (0.7 × 57) = 48.9
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 1
Final score
Rounded. Making progress.
49 / 100
Where the evidence comes from

What evidence is Allbirds's score based on?

12 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

42% of them were published by Allbirds itself; the rest come from independent sources.

Scored on 4 April 2026 under an earlier version of our method. We're re-checking it under the current method.

The Allbirds brand changed hands on 9 June 2026, when the listed company sold its footwear business, including the Allbirds name, to an affiliate of American Exchange Group (SEC Form 8-K, 15 June 2026). This score covers the brand under its previous owner. We will re-score it when the new owner publishes environmental information.

7 of 12 sources are independent of the company.

[1]Independent source
Allbirds DitchCarbon Organization Profile
Ongoing
Q1Q2Q3Q8
View →
[2]Self-reported
Allbirds Product Carbon Footprint Methodology
2024Archived copy from 2025-02-11: the original link no longer opens for us.
Q1Q7
View →
[3]Independent source
Allbirds EcoLife Sustainability Report
Unknown
Q2Q6
View →
[4]Independent source
Stand.Earth Allbirds Fashion Scorecard
OngoingArchived copy from 2026-03-09: the original link no longer opens for us.
Q2Q3Q4
View →
[5]Self-reported
Allbirds Flight Plan 2023 Press Release
2023
Q3Q8
View →
[6]Self-reported
Allbirds Sustainable Practices
Ongoing
Q4Q5
View →
[7]Public record
Trellis: Allbirds M0.0nshot Regenerative Wool and Rescue Plan
Unknown
Q5Q9
View →
[8]Self-reported
Allbirds Canada Sustainable Practices
Ongoing
Q5
View →
[9]Public record
CauseArtist Allbirds Case Study
Unknown
Q6
View →
[10]Independent source
Good On You: Allbirds Brand Directory
Ongoing
Q7
View →
[11]Self-reported
Allbirds Investor Relations ESG Overview
OngoingArchived copy from 2025-12-01: the original link no longer opens for us.
Q9
View →
[12]Public record
Washington Legal Foundation: Allbirds Greenwashing Case Analysis
2022
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

For Allbirds

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    Allbirds: SINK sustainability score 49/100.

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Allbirds in context

How does Allbirds compare with other apparel (durable / outdoor) companies?

Where Allbirds sits among apparel (durable / outdoor) peers.

Among the 43 major apparel (durable / outdoor) brands we've scored, Allbirds is tied =9th of 43, with 1 other.

=9/43
Allbirds's rank
42
Industry average
18
Industry low
55
Industry high
See all 43 in Apparel (Durable / Outdoor) →
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