Superdry reports comprehensive emissions data and SBTi-aligned targets, but significant revenue collapse (£622m to £375m in two years) obscures whether reductions are operational or contraction-driven. An ASA ruling found misleading sustainability claims in advertising. Post-delisting governance weakened, and nature/biodiversity strategy remains vague.
Same formula for every company. No curve. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Energy Source and Targets & Commitments (7/10, 7/10). Weakest on Nature & Biodiversity Impact and Transparency & Accountability (3/10, 5/10).
10 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.
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Among the 35 major apparel (durable / outdoor) brands we've scored, Superdry sits 15th of 35.
Score history begins 5 April 2026.
As Superdry's score updates, the trajectory will appear here.
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Superdry is a British casual fashion and outdoor apparel retailer founded in 2003, headquartered in Cheltenham. Known for graphic t-shirts and heritage branding, it operates ~200 stores globally and sells online. The company has faced severe financial pressure in recent years, leading to store closures and delisting from the London Stock Exchange in July 2024.
Larger fast-fashion peer with deeper sustainability infrastructure and no recent greenwashing rulings
View breakdown →Fellow apparel retailer with similar supply chain complexity and SBTi alignment; better governance post-delisting
View breakdown →Digital-native fashion brand facing manufacturing transparency and labour practice scrutiny; comparable reputational risk
View breakdown →Smaller outdoor/casual apparel company with stronger circular economy focus and clearer material sourcing claims
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