Superdry sustainability score: 45/100
Superdry is a British casual apparel and lifestyle retailer founded in 2003 and headquartered in Cheltenham. The company designs and sells branded clothing, footwear, and accessories through owned stores and online channels, primarily targeting young adults in Europe and North America.
Founded 2003Head office Cheltenham, GBStaff ~2,263Revenue ~£489M (FY24)Website ↗
Superdry has decent carbon disclosure and SBTi targets, but emissions reductions are clouded by severe business contraction—revenue collapsed 40% in one year. The ASA found misleading sustainability advertising. Post-delisting governance weakened significantly, and nature/biodiversity strategy remains absent.
Superdry scores 45/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Scores are free. Companies can never pay for anything about their own score. Last verified May 2026.
That places Superdry joint 280th of 934 companies scored, and joint 18th of 43 in Apparel (Durable / Outdoor).
What is Superdry doing well, and where does it fall short?
Strongest on Energy Source and Targets & Commitments (7/10, 7/10). Weakest on Nature & Biodiversity Impact and Emissions Trajectory (3/10, 5/10).
Where Superdry lost points
For each question that lost points, the evidence our public rubric looks for that we didn't find.
- Emissions from its own operations6/10Its own emissions aren't independently verified or tracked over several years.
- Emissions from its supply chain6/10No full value-chain map or supplier engagement programme.
- Whether its emissions are falling5/10No evidence of a year-on-year fall in its total emissions.
- How clean its energy is7/10Less than 90% of its energy shown to be renewable.
- Its effect on nature3/10No assessment of its effect on nature, and no basic environmental policy.
- How it uses materials and handles waste5/10No measurable waste or recycling targets reported publicly.
- Its effect on water5/10No measured water footprint with reduction targets.
- Its climate targets7/10Its targets aren't validated by the Science Based Targets initiative.
- How openly it reports5/10No dedicated sustainability role, board oversight or public report.
- Its record on controversies6/10Points deducted for controversies or its business model. The finding is under question 10.
A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.
How is Superdry's SINK score calculated?
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleWhat evidence is Superdry's score based on?
10 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
60% of them were published by Superdry itself; the rest come from independent sources.
Scored on 5 April 2026 under an earlier version of our method. We're re-checking it under the current method.
If you believe a source has been misread or a newer version exists, submit a challenge.
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How does Superdry compare with other apparel (durable / outdoor) companies?
Where Superdry sits among apparel (durable / outdoor) peers.
Among the 43 major apparel (durable / outdoor) brands we've scored, Superdry is tied =18th of 43, with 3 others.
Who scores higher in Apparel (Durable / Outdoor)?
The 3 companies in the sector scoring nearest above Superdry.
Seasalt's footprint was 42,620 tCO2e in its 2024/25 year, more than 99% of it from its supply chain, and Which? reports that its total rose again in 2024 even though its own operations' emissions are 88% lower.
See the breakdown →Mulberry's footprint was 18,457 tCO2e in its year to March 2026, including the leather it buys, up 57% on the year as production rose and its calculation method changed.
See the breakdown →A.P.C. has validated SBTi targets and Deloitte-verified carbon data, but Scope 3 (99% of footprint) lacks quantified reduction goals.
See the breakdown →Which companies moved this week, and why.
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