Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
Rapanui·Apparel (Durable / Outdoor)·Isle of Wight, UK·Founded 1976·Last verified 22 April 2026
45
out of 100
Below expectationsPending Review

Rapanui operates a genuinely circular apparel model with verified renewable energy use and organic supply chains, but publishes no emissions data, targets, or formal sustainability reporting. The gap between strong operational design and weak quantification limits credibility. No controversies found.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Apparel (Durable / Outdoor) sector ceiling.
30 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
52 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 30) + (0.7 × 52) = 45.4
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 1
Final score
Rounded. Below expectations.
45 / 100
The ten questions

Where Rapanui is strong, and where it isn't.

Strongest on Controversies & Red Flags and Resource Use & Waste (9/10, 8/10). Weakest on Targets & Commitments and Emissions Trajectory (2/10, 3/10).

Where the evidence comes from

Every document used, listed.

13 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Self-reported
Rapanui Sustainability
Ongoing
Q1Q3Q4Q6Q8Q9
View →
[2]Third-party verified
Live Frankly – Rapanui Directory Entry
Unknown
Q1Q4Q6
View →
[3]Third-party verified
Good On You – Rapanui Brand Profile
Ongoing
Q2Q7Q9Q10
View →
[4]Third-party verified
Adapt Network – Rapanui Ethical Gear Profile
Unknown
Q2Q5
View →
[5]Third-party verified
Circle Economy – Rapanui Case Study
Ongoing
Q2Q6Q7
View →
[6]Public record
Isle of Wight Chamber – Rapanui & Teemill Profile
Unknown
Q3
View →
[7]Public record
FashionUnited – Teemill Circular Fashion Feature
2019
Q4Q7
View →
[8]Third-party verified
Ethikl – Rapanui Sustainable Fashion Review
Unknown
Q5
View →
[9]Self-reported
bcbynature.wordpress.com — organic clothing by rapanui
Unknown
Q5
View →
[10]Self-reported
Rapanui Sweatshirt Collection Page
Ongoing
Q8
View →
[11]Self-reported
small99.co.uk — inspiration rapanui
Unknown
Q9
View →
[12]Third-party verified
Ethical Consumer – Top 10 Ethical Clothing Companies
Unknown
Q10
View →
[13]Self-reported
annkm.com — rapanui one tshirt at time ywg7d
Unknown
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Rapanui in context

Where Rapanui sits among apparel (durable / outdoor) peers.

Among the 35 major apparel (durable / outdoor) brands we've scored, Rapanui sits 16th of 35.

16/35
Rapanui's rank
43
Industry average
23
Industry low
58
Industry high
How this score has moved

Rapanui's score over time.

today

Score history begins 5 April 2026.

As Rapanui's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Rapanui

Rapanui is a UK-based apparel company founded in 1976, specializing in durable, remakeable clothing manufactured on the Isle of Wight. It operates an integrated circular economy model with traceability from seed to shop, 100% organic cotton sourcing, and a take-back programme. Annual revenue and scale unknown; ~120 employees.

Founded
1976
Headquarters
Isle of Wight, UK
Employees
~120
Annual revenue
~£10M
Company website ↗
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