Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
Veja·Apparel (Durable / Outdoor)·Paris, France·Founded 1968·Last verified 21 April 2026
49
out of 100
Making progressPending Review

Veja has built strong sourcing practices—Amazonian wild rubber, organic cotton, LWG-certified leather—and runs transparent B Corp operations. But the company is stalled on climate: no emissions targets, no data since 2021, and rapid growth almost certainly means absolute emissions have risen. Transparency without trajectory is insufficient.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Apparel (Durable / Outdoor) sector ceiling.
30 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
57 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 30) + (0.7 × 57) = 48.9
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 1
Final score
Rounded. Making progress.
49 / 100
The ten questions

Where Veja is strong, and where it isn't.

Strongest on Controversies & Red Flags and Carbon Footprint — Supply Chain (9/10, 7/10). Weakest on Targets & Commitments and Emissions Trajectory (2/10, 2/10).

Where the evidence comes from

Every document used, listed.

11 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Self-reported
Veja Project — Emissions
Ongoing
Q1Q2Q3Q4Q5
View →
[2]Third-party verified
The Commons Earth — Veja Brand Rating
Ongoing
Q2Q3Q8
View →
[3]Third-party verified
Global Canopy Business & Human Rights — Veja Case Study
Unknown
Q5
View →
[4]Public record
The Ethos — Veja Sustainable Shoe Repair
Unknown
Q6
View →
[5]Public record
WWD — Veja Sustainability Award FNAA 2023
2023
Q6Q10
View →
[6]Third-party verified
Komodo Need — Veja Brand Profile
Unknown
Q7
View →
[7]Third-party verified
Sustainable Review — Veja Brand Rating
Unknown
Q7
View →
[8]Third-party verified
The Good Shopping Guide — Veja Directory
Ongoing
Q8
View →
[9]Third-party verified
B Corporation — Veja
Ongoing
Q9
View →
[10]Self-reported
Veja Project — Transparency
Ongoing
Q9
View →
[11]Public record
Wikipedia — Veja Sneakers
Ongoing
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Veja in context

Where Veja sits among apparel (durable / outdoor) peers.

Among the 35 major apparel (durable / outdoor) brands we've scored, Veja sits 10th of 35.

10/35
Veja's rank
43
Industry average
23
Industry low
58
Industry high
How this score has moved

Veja's score over time.

today

Score history begins 4 April 2026.

As Veja's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Veja

Veja is a French sneaker brand founded in 1968, headquartered in Paris, known for sustainable footwear combining organic cotton, wild Amazonian rubber, and recycled materials. The company has grown from €65M revenue (2019) to ~€280M (2024) and holds B Corp certification. It operates repair and resale programs and sources directly from small producers.

Founded
1968
Headquarters
Paris, France
Employees
~500
Annual revenue
~€280M
Company website ↗
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