Apparel (Durable / Outdoor)

Puma sustainability score: 42/100

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About Puma

PUMA is a German sportswear and athletic footwear manufacturer founded in 1948, headquartered in Herzogenaurach. With ~18,700 employees and €8.8bn revenue (2024), it designs and sells apparel, footwear, and accessories across lifestyle and performance segments, competing directly with Nike and Adidas in the global athletic wear market.

Founded 1948Head office Herzogenaurach, GermanyStaff ~18,668 (2024)Revenue ~€8.6B (~$9.5B)Website ↗

Our verdict

PUMA reports comprehensive climate data with third-party verification and achieved a 29% absolute emissions reduction from 2017. However, its renewable energy claim relies entirely on unbundled RECs rather than additionality-based procurement, understating decarbonization integrity. Ongoing controversies over Palestinian settlement sponsorship and worker rights concerns materially undermine sustainability credibility.

Puma scores 42/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Scores are free. Companies can never pay for anything about their own score. Last verified May 2026.

That places Puma joint 357th of 934 companies scored, and joint 25th of 43 in Apparel (Durable / Outdoor).

The ten questions

What is Puma doing well, and where does it fall short?

Strongest on Carbon Footprint: Operations and Carbon Footprint: Supply Chain (8/10, 7/10). Weakest on Controversies & Red Flags and Energy Source (3/10, 5/10).

What's missing

Where Puma lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

  • Emissions from its own operations8/10No verified figures published with their method and a falling trend.
  • Emissions from its supply chain7/10No full value-chain map or supplier engagement programme.
  • Whether its emissions are falling6/10No consistent fall over several years across its operations and supply chain.
  • How clean its energy is5/10Less than half its energy shown to be renewable, or no transition plan.
  • Its effect on nature5/10Its effect on nature isn't measured or independently verified.
  • How it uses materials and handles waste6/10No verified figures for reuse and recycling across the business.
  • Its effect on water6/10No water stewardship programme or verified fall in water use.
  • Its climate targets7/10Its targets aren't validated by the Science Based Targets initiative.
  • How openly it reports7/10No annual impact report, or no pay linked to climate targets.
  • Its record on controversies3/10Points deducted for controversies or its business model. The finding is under question 10.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is Puma's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Apparel (Durable / Outdoor) sector ceiling.
30 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
60 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 30) + (0.7 × 60) = 51.0
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 0.82
Final score
Rounded. Below expectations.
42 / 100
Where the evidence comes from

What evidence is Puma's score based on?

16 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

69% of them were published by Puma itself; the rest come from independent sources.

Scored on 4 April 2026 under an earlier version of our method. We're re-checking it under the current method.

[1]Self-reported
PUMA Annual Report 2024 — ESRS E1 Climate Change
2024
Q1Q2Q3Q8
View →
[2]Self-reported
PUMA Sustainability Targets
OngoingArchived copy from 2026-02-19: the original link no longer opens for us.
Q1Q8
View →
[3]Independent source
Stand.earth Fashion — PUMA Clean Energy Close-Up
UnknownArchived copy from 2025-12-13: the original link no longer opens for us.
Q2Q4
View →
[4]Self-reported
PUMA Newsroom: Greenhouse Gas Emissions Reduction 2024
2024
Q3
View →
[5]Self-reported
PUMA Climate — Sustainability Environment
Ongoing
Q4
View →
[6]Self-reported
PUMA Annual Report 2024 — ESRS E4 Biodiversity and Ecosystems
2024
Q5
View →
[7]Self-reported
PUMA Annual Report 2023 — Biodiversity
2023
Q5
View →
[8]Self-reported
PUMA Newsroom: 2024 Sustainability Progress — Voices for Regeneration
2025
Q6
View →
[9]Independent source
World Benchmarking Alliance — Nature — PUMA Profile
Unknown
Q6Q7
View →
[10]Independent source
ESG Today: PUMA Sustainability Efforts — CDP Leadership Scores
Unknown
Q7
View →
[11]Self-reported
PUMA Annual Report 2023 — Water and Air
2023
Q7
View →
[12]Self-reported
PUMA Annual Report 2024 — ESRS 2 General Disclosures
2024
Q9
View →
[13]Self-reported
PUMA Annual Report 2023 — Climate
2023
Q9
View →
[14]Self-reported
PUMA Sustainability Overview
Ongoing
Q10
View →
[15]Independent source
Ethical Consumer — PUMA Company Profile
Ongoing
Q10
View →
[16]Independent source
The Good Shopping Guide — PUMA Brand Directory
Unknown
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

For Puma

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    Puma: SINK sustainability score 42/100.

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Puma in context

How does Puma compare with other apparel (durable / outdoor) companies?

Where Puma sits among apparel (durable / outdoor) peers.

Among the 43 major apparel (durable / outdoor) brands we've scored, Puma is tied =25th of 43, with 1 other.

=25/43
Puma's rank
42
Industry average
18
Industry low
55
Industry high
See all 43 in Apparel (Durable / Outdoor) →
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