Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
Puma·Apparel (Durable / Outdoor)·Herzogenaurach, Germany·Founded 1948·Last verified 22 April 2026
42
out of 100
Below expectationsPending Review

PUMA reports comprehensive climate data with third-party verification and achieved early SBT targets, but relies heavily on unbundled renewable energy credits without additionality. Significant ongoing controversies over Palestinian settlement sponsorship, greenwashing allegations, and worker rights issues substantially weaken its sustainability credibility despite operational emissions reductions.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Apparel (Durable / Outdoor) sector ceiling.
30 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
60 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 30) + (0.7 × 60) = 51.0
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.82
Final score
Rounded. Below expectations.
42 / 100
The ten questions

Where Puma is strong, and where it isn't.

Strongest on Carbon Footprint — Operations and Carbon Footprint — Supply Chain (8/10, 7/10). Weakest on Controversies & Red Flags and Nature & Biodiversity Impact (3/10, 5/10).

Where the evidence comes from

Every document used, listed.

16 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Self-reported
PUMA Annual Report 2024 – ESRS E1 Climate Change
2024
Q1Q2Q3Q8
View →
[2]Self-reported
PUMA Sustainability Targets
Ongoing
Q1Q8
View →
[3]Third-party verified
Stand.earth – PUMA Clean Energy Close-Up Analysis
Unknown
Q2Q4Q10
View →
[4]Self-reported
PUMA Newsroom – Greenhouse Gas Emissions Reduction 2023
2023
Q3
View →
[5]Self-reported
PUMA Sustainability Environment – Climate
Ongoing
Q4
View →
[6]Self-reported
PUMA Annual Report 2024 – ESRS E4 Biodiversity and Ecosystems
2024
Q5
View →
[7]Self-reported
PUMA Annual Report 2023 – Biodiversity
2023
Q5
View →
[8]Self-reported
PUMA Newsroom – Regeneration Present 2024 Sustainability
2025
Q6
View →
[9]Third-party verified
World Benchmarking Alliance – PUMA Nature Assessment
Unknown
Q6
View →
[10]Third-party verified
ESG Today – PUMA CDP Leadership Scores for Climate, Water, Forests
Unknown
Q7
View →
[11]Self-reported
PUMA Annual Report 2023 – Water and Air
2023
Q7
View →
[12]Self-reported
PUMA Annual Report 2024 – ESRS 2 General Disclosures
2024
Q9
View →
[13]Self-reported
annual-report.puma.com — index
Unknown
Q9
View →
[14]Self-reported
about.puma.com — sustainability
Unknown
Q10
View →
[15]Self-reported
thegoodshoppingguide.com — puma
Unknown
Q10
View →
[16]Third-party verified
Ethical Consumer – PUMA Company Profile
Unknown
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Puma in context

Where Puma sits among apparel (durable / outdoor) peers.

Among the 35 major apparel (durable / outdoor) brands we've scored, Puma sits 21st of 35.

21/35
Puma's rank
43
Industry average
23
Industry low
58
Industry high
How this score has moved

Puma's score over time.

today

Score history begins 4 April 2026.

As Puma's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Puma

PUMA is a German multinational sportswear and footwear manufacturer founded in 1948, headquartered in Herzogenaurach. It designs and distributes athletic shoes, apparel, and accessories across football, running, training, and lifestyle categories, competing with Nike and Adidas in the global performance and casual sportswear market.

Founded
1948
Headquarters
Herzogenaurach, Germany
Employees
~18,668 (2024)
Annual revenue
~€8.6B (~$9.5B)
Company website ↗
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