FMCG / Consumer Goods

Green People sustainability score: 36/100

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About Green People

Green People is a UK-based organic skincare and cosmetics manufacturer founded in 1994, specializing in certified organic, vegan, and cruelty-free personal care products. Headquartered at Pondtail Farm in West Grinstead, it operates a single production facility with approximately 30 employees and serves the premium natural beauty segment.

Head office GBStaff ~30Revenue ~£5MWebsite ↗

Our verdict

Green People is a 30-person cosmetics manufacturer with a clean ethical record but almost no measured environmental data. It sources organic ingredients, donates 10%+ profits to conservation, and avoids greenwashing—but publishes zero emissions figures, no targets, and no formal sustainability governance. Small scale masks the absence of rigor.

Green People scores 36/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Scores are free. Companies can never pay for anything about their own score. Last verified May 2026.

That places Green People joint 512th of 934 companies scored, and joint 27th of 45 in FMCG / Consumer Goods.

Limited evidence. This score rests on 7 sources, 43% of them published by the company itself. Every source cited here passed the same quality checks as any other score: all live, none from data aggregators. There is simply less of it.

The ten questions

What is Green People doing well, and where does it fall short?

Strongest on Controversies & Red Flags and Nature & Biodiversity Impact (9/10, 6/10). Weakest on Emissions Trajectory and Energy Source (2/10, 2/10).

What's missing

Where Green People lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

  • Emissions from its own operations3/10No emissions figures for its own operations, not even an estimate from energy bills.
  • Emissions from its supply chain3/10No assessment of where its supply-chain emissions come from.
  • Whether its emissions are falling2/10No evidence its emissions are falling, not even from energy bills or mileage.
  • How clean its energy is2/10No renewable energy tariff or major efficiency investment shown.
  • Its effect on nature6/10No verified restoration beyond its own footprint, or supply chain not mapped for nature risk.
  • How it uses materials and handles waste5/10No measurable waste or recycling targets reported publicly.
  • Its effect on water3/10No monitoring of water use, or no measures to reduce it.
  • Its climate targets2/10No specific targets with dates.
  • How openly it reports3/10No published sustainability data, or no one named as responsible for it.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is Green People's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
FMCG / Consumer Goods sector ceiling.
30 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
38 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 30) + (0.7 × 38) = 35.6
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 1
Final score
Rounded. Below expectations.
36 / 100
Where the evidence comes from

What evidence is Green People's score based on?

7 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

43% of them were published by Green People itself; the rest come from independent sources.

Scored on 5 April 2026 under an earlier version of our method. We're re-checking it under the current method.

This company's public sustainability disclosure is limited. This score is based on the 7 verified sources cited below, rather than padded to a standard count.

⚠

Limited data coverage. This assessment is based on 7 sources, 43% of which are self-reported by the company. Scores may change as independent evidence becomes available.

[1]Self-reported
Green People – Making a Stand Against Beauty Greenwashing
UnknownArchived copy from 2024-09-08: the original link no longer opens for us.
Q1Q8Q9
View →
[2]Self-reported
What Makes Green People So Green
UnknownArchived copy from 2025-10-01: the original link no longer opens for us.
Q2Q4Q7
View →
[3]Independent source
Gorgeous Shop – Green People Brand Profile
Unknown
Q2Q6
View →
[4]Independent source
Gorgeous Shop – Go Organic With Green People Skincare
Unknown
Q6
View →
[5]Self-reported
The Green People Ltd – LinkedIn Company Profile
Ongoing
Q3Q5
View →
[6]Independent source
The Good Shopping Guide – Green People Make-Up Brand Directory
Ongoing
Q9Q10
View →
[7]Independent source
The Good Shopping Guide – Green People Skincare Brand Directory
Ongoing
Q5
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

For Green People

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    Green People: SINK sustainability score 36/100.

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Green People in context

How does Green People compare with other fmcg / consumer goods companies?

Where Green People sits among fmcg / consumer goods peers.

Among the 45 major fmcg / consumer goods brands we've scored, Green People is tied =27th of 45, with 3 others.

=27/45
Green People's rank
39
Industry average
23
Industry low
53
Industry high
See all 45 in FMCG / Consumer Goods →
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