Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
Green People·FMCG / Consumer Goods·West Grinstead, West Sussex, United Kingdom·Founded 1994·Last verified 22 April 2026
36
out of 100
Below expectationsPending Review

Green People is a tiny, clean cosmetics company with founder-driven ethics but no emissions data, formal targets, or governance structure. It scores well on nature funding and controversies but fails on carbon accountability, energy transparency, and measurable commitments—essential even for small manufacturers.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
FMCG / Consumer Goods sector ceiling.
30 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
38 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 30) + (0.7 × 38) = 35.6
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 1
Final score
Rounded. Below expectations.
36 / 100
The ten questions

Where Green People is strong, and where it isn't.

Strongest on Controversies & Red Flags and Nature & Biodiversity Impact (9/10, 6/10). Weakest on Targets & Commitments and Energy Source (2/10, 2/10).

Where the evidence comes from

Every document used, listed.

7 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Self-reported
Green People — Making a Stand Against Beauty Greenwashing
Unknown
Q1Q8Q9
View →
[2]Self-reported
What Makes Green People So Green?
Unknown
Q2Q4Q5Q7
View →
[3]Third-party verified
Gorgeous Shop — Green People Brand Profile
Unknown
Q2Q6
View →
[4]Self-reported
The Green People Ltd — LinkedIn Company Page
Ongoing
Q3Q5
View →
[5]Third-party verified
The Good Shopping Guide — Green People Brand Directory
Ongoing
Q5
View →
[6]Third-party verified
Gorgeous Shop — Go Organic with Green People Skincare
Unknown
Q6
View →
[7]Third-party verified
The Good Shopping Guide — Green People Make-up Directory
Ongoing
Q9Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Green People in context

Where Green People sits among fmcg / consumer goods peers.

Among the 41 major fmcg / consumer goods brands we've scored, Green People sits 29th of 41.

29/41
Green People's rank
39
Industry average
23
Industry low
56
Industry high
How this score has moved

Green People's score over time.

today

Score history begins 5 April 2026.

As Green People's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Green People

Green People is a UK-based organic cosmetics manufacturer founded in 1994, producing skincare, beauty, and sun care products. The ~30-person company operates from a single site in West Grinstead, sources certified organic ingredients globally, and donates over 10% profits to environmental charities. It holds Soil Association and ethical accreditation but operates without formal sustainability reporting.

Founded
1994
Headquarters
West Grinstead, West Sussex, United Kingdom
Employees
~30
Annual revenue
~£5M
Company website ↗
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