Rolex published its first public sustainability report in 2024 after decades of secrecy, disclosing a 38% absolute carbon reduction since 2021 driven by sourcing decisions. SBTi-verified targets and strong gold recycling are genuine. Weaknesses: fossil fuel reliance unchallenged, no external audit of claims, supply chain biodiversity risks unquantified, renewable energy adoption absent.
Same formula for every company. No curve. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleStrongest on Controversies & Red Flags and Emissions Trajectory (8/10, 7/10). Weakest on Energy Source and Nature & Biodiversity Impact (3/10, 4/10).
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Among the 41 major fmcg / consumer goods brands we've scored, Rolex sits 12th of 41.
Score history begins 4 April 2026.
As Rolex's score updates, the trajectory will appear here.
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Rolex is a Swiss luxury watchmaker headquartered in Geneva, privately owned and highly secretive until recently. Known for high-end mechanical watches with global prestige positioning. Limited public disclosure of operations or supply chain until its inaugural 2024 sustainability report. Operates manufacturing sites in Geneva and Bienne.
Luxury goods conglomerate with greater supply chain transparency and earlier climate disclosure than Rolex.
View breakdown →Luxury jeweller in same precious metals supply chain; comparable gold sourcing and biodiversity exposure risks.
View breakdown →Privately held company with more advanced circular economy and renewable energy integration than Rolex.
View breakdown →Luxury watchmaker peer; comparable operational footprint but less public disclosure than Rolex's 2024 report.
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