Jewellery & Watches

Rolex sustainability score: 51/100

51/100
Making progress+8 since last review
2nd of 8 in Jewellery & Watches

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About Rolex

Rolex is a Swiss luxury watchmaker headquartered in Geneva and wholly owned by the Hans Wilsdorf Foundation, with 15,346 employees worldwide in 2025. It designs and makes mechanical watches at its manufacturing sites in Switzerland.

Head office Geneva, SwitzerlandStaff 15,346 (2025)Website ↗

Our verdict

Rolex's reported footprint fell 72% from 2021 to 891 kt in 2025, but rose year on year in 2025 as Scope 3 grew while Scope 1 and 2 fell, and its report is not externally audited. It has SBTi-validated near-term targets but no net-zero target. Renewables cover 87.7% of energy at its Swiss sites only, and its first water footprint (981,610 m³ withdrawn) cannot yet be compared year on year.

Rolex scores 51/100 (Making progress) on SINK's independent climate assessment, scored from public data only. Scores are free. Companies can never pay for anything about their own score. Last verified October 2026.

That places Rolex joint 131st of 934 companies scored, and 2nd of 8 in Jewellery & Watches.

The ten questions

What is Rolex doing well, and where does it fall short?

Strongest on Carbon Footprint: Supply Chain and Resource Use & Waste (7/10, 7/10). Weakest on Emissions Trajectory and Nature & Biodiversity Impact (4/10, 5/10).

What's missing

Where Rolex lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

  • Emissions from its own operations6/10Its own emissions aren't independently verified or tracked over several years.
  • Emissions from its supply chain7/10No full value-chain map or supplier engagement programme.
  • Whether its emissions are falling4/10No evidence of a year-on-year fall in its total emissions.
  • How clean its energy is6/10Less than 90% of its energy shown to be renewable.
  • Its effect on nature5/10Its effect on nature isn't measured or independently verified.
  • How it uses materials and handles waste7/10No verified figures for reuse and recycling across the business.
  • Its effect on water5/10No measured water footprint with reduction targets.
  • Its climate targets7/10Its targets aren't validated by the Science Based Targets initiative.
  • How openly it reports5/10No dedicated sustainability role, board oversight or public report.
  • Its record on controversies7/10Points deducted for controversies or its business model. The finding is under question 10.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is Rolex's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Jewellery & Watches sector ceiling.
40 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
59 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 40) + (0.7 × 59) = 53.3
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 0.95
Final score
Rounded. Making progress.
51 / 100
How this score has moved

Has Rolex's score changed?

Rolex's score has moved from 43 to 51 across 2 recorded reviews, up 8 points.

0255075100434 April 20265117 October 2026
  1. 43 → 51+817 October 2026

    correction: deliberate full re-score under v2.5.14 (owner, 2026-10-17) on the Rolex Sustainability Report 2025, moved into Jewellery & Watches from a pre-v2.5 record; not a silent base swap.. Sector corrected "FMCG / Consumer Goods" (base 45) → "Jewellery & Watches" (base 40), sourced from EDITORIAL Owner decision 2026-10-15: Jewellery & Watches (v2.5.13)

  2. Scored 434 April 2026

    Initial score at platform launch

Where the evidence comes from

What evidence is Rolex's score based on?

10 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

10% of them were published by Rolex itself; the rest come from independent sources.

[1]Self-reported
Rolex Sustainability Report 2025

“They are primarily generated by natural gas combustion and represent 1.2% of the brand's total carbon footprint”

2026
Q1Q2Q3Q4Q5Q6Q7Q8Q9
View →
[2]Third-party verified
Science Based Targets initiative — Companies File

“Rolex SA commits to reduce absolute scope 1 and 2 GHG emissions 42% by 2030 from a 2021 base year.”

Ongoing
Q8
View →
[3]Public record
Europa Star — Rolex Sustainability Coverage

“Notably, 88% of these emissions come from precious materials”

2024
Q2Q3Q6Q8Q10
View →
[4]Public record
Coronet — Rolex Bulle Site Environmental Impact Report

“Cooling systems will rely at 100% on renewable energy, supplemented by rooftop solar panels.”

Unknown
Q4
View →
[5]Public record
Coronet — Inside Rolex Gold Advantage

“Today, a staggering 91% of gold Rolex uses for its watches is recycled; just 9% is mined.”

Unknown
Q5
View →
[6]Public record
ESG News — Rolex Perpetual Planet Philanthropy

“What sets Rolex apart isn’t only the scale of its giving.”

Unknown
Q5
View →
[7]Public record
Tatler Asia — Rolex Sustainable Development

“the brand launched a recycling programme using its own production waste as well as materials from its main supplier”

Unknown
Q6
View →
[8]Independent source
WWF Watch and Jewellery Rating Report 2018

“chose not to complement the pre-assessment”

2018
Q9
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[9]Independent source
WWF Watch and Jewellery Rating Report 2023

“Three brands scored in the "lower midfield".”

2023
Q9Q10
View →
[10]Public record
Jeweller Magazine — WWF Watch and Jewellery Rating

“Chopard, Audemars Piguet, and Rolex were all classed as ‘lower midfield’”

2023
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

For Rolex

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    Rolex: SINK sustainability score 51/100.

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Rolex in context

How does Rolex compare with other jewellery & watches companies?

Where Rolex sits among jewellery & watches peers.

Among the 8 major jewellery & watches brands we've scored, Rolex sits 2nd of 8.

2/8
Rolex's rank
38
Industry average
23
Industry low
56
Industry high
See all 8 in Jewellery & Watches →
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