Pandora sustainability score: 56/100
Leading practice starts at 60. The highest score on SINK is 71.
Pandora designs, makes and sells jewellery, all of it made with recycled silver and gold. In 2025 its Core collections, built around charms and the bracelets that carry them, brought in DKK 24,235 million and its newer 'Fuel with more' collections DKK 8,314 million.
More about Pandora
Pandora A/S was established in 2005 and is listed on Nasdaq Copenhagen; its roots go back to 1982, when it began as a small jewellery shop in Copenhagen. It had an average of 29,563 full-time employees and DKK 32,549 million revenue in 2025.
Founded 2005Head office Copenhagen, DenmarkStaff ~29,563 average full-time employees (2025)Revenue ~DKK 32.5B revenue (DKK 32,549M, 2025)Website ↗
Pandora's footprint was 263,450 tCO2e in 2025, almost all of it in its supply chain, led by the goods and services it buys (167,209 t). It fell 5% on a restated 2024 and is 17% below its 2019 baseline. It reports 100% renewable electricity, but most of this rests on certificates. SBTi has validated an absolute target to cut Scope 1, 2 and 3 emissions by 50% by 2030 against 2019, and net zero by 2040; progress is behind the 2030 pace. Its stones are man-made. Its water use rose 7% in 2025, 56% of it in areas of high water risk, and it has no water target yet.
Pandora scores 56/100 (Making progress) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified November 2026.
That places Pandora joint 43rd of 1,070 companies scored, and joint 1st of 9 in Jewellery & Watches.
What is Pandora doing well, and where does it fall short?
Strongest on Targets & Commitments and Carbon Footprint: Operations (9/10, 8/10). Weakest on Energy Source and Water Impact (4/10, 4/10).
Where Pandora lost points
For each question that lost points, the evidence our public rubric looks for that we didn't find.
What would raise this score
- How clean its energy isShow at least half its energy is renewable, with a transition plan.
- Its effect on waterMeasure its water footprint and set reduction targets.
- Its effect on natureMeasure its effect on nature and have it independently verified.
Every question that lost points
- Emissions from its own operations8/10No verified figures published with their method and a falling trend.
- Emissions from its supply chain8/10Its Scope 3 emissions aren't fully verified or falling year on year.
- Whether its emissions are falling6/10No consistent fall over several years across its operations and supply chain.
- How clean its energy is4/10Less than half its energy shown to be renewable, or no transition plan.
- Its effect on nature5/10Its effect on nature isn't measured or independently verified.
- How it uses materials and handles waste7/10No verified figures for reuse and recycling across the business.
- Its effect on water4/10No measured water footprint with reduction targets.
- Its climate targets9/10No validated long-term net zero target.
- How openly it reports8/10No mission-locked structure, such as B Corp certification.
A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.
How is Pandora's SINK score calculated?
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleWhat evidence is Pandora's score based on?
11 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
36% of them were published by Pandora itself; the rest come from independent sources.
“Location-based 32,210 35,728 -10% 39,107”
“Scope 1, 2 & 3 emissions, tonnes CO2, equivalent3 - - 263,450 276,281”
“Its supply chain generated 264,224 tonnes of CO2 in 2022, according to its annual report.”
“Task Force on Nature-related Financial Disclosures (TNFD)”
“There’s no evidence it’s taking actions to protect biodiversity in its supply chain.”
“target to become a net-zero business by 2040”
“Reduce total greenhouse gas emissions by 50% by 2030, compared to 2019 baseline (Scopes 1, 2 and 3, market-based).”
“shoot up from 48th spot in the 2025 rankings to number two”
“brand Pandora Jewellery have excelled in addressing”
“another disappointing PR stunt that unfairly attacks the natural diamond industry to promote synthetic diamonds”
“Pandora performs well in many areas of business including Fossil Fuels, Armaments and Political Donations.”
If you believe a source has been misread or a newer version exists, submit a challenge.
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How does Pandora compare with other jewellery & watches companies?
Pandora shares top spot among jewellery & watches peers.
Among the 9 major jewellery & watches brands we've scored, Pandora is tied =1st of 9, with 1 other.
Who comes next in Jewellery & Watches?
Pandora leads its sector. These are the next 3 down.
Swarovski has cut absolute emissions 46% since 2019 and validated net-zero targets to 2050, but remains dependent on non-renewable heat at manufacturing and lacks biodiversity commitments.
See the breakdown →Rolex's reported footprint fell 72% from 2021 to 891 kt in 2025, but rose year on year in 2025 as Scope 3 grew while Scope 1 and 2 fell, and its report is not externally audited.
See the breakdown →Swatch Group reports declining absolute emissions across Scopes 1–2 (31% since 2021) and Scope 3 (27% since 2023), but has no group Scope 3 target yet, although Scope 3 is 96% of its footprint.
See the breakdown →Which companies moved this week, and why.
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