Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
Prudential·Insurance·London, United Kingdom·Founded 1875·Last verified 25 April 2026
41
out of 100
Below expectationsPending Review

Prudential's financed emissions are surging—up 75% in two years—while the company relies on intensity targets and carbon offsets to mask absolute growth. Weak coal policy, no SBTi validation, and unverified nature risk management reveal a company reporting without delivering material reductions.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Insurance sector ceiling.
55 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
48 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 55) + (0.7 × 48) = 50.1
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.82
Final score
Rounded. Below expectations.
41 / 100
The ten questions

Where Prudential is strong, and where it isn't.

Strongest on Carbon Footprint — Operations and Transparency & Accountability (7/10, 7/10). Weakest on Emissions Trajectory and Resource Use & Waste (2/10, 3/10).

Where the evidence comes from

Every document used, listed.

9 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Self-reported
Basis of Reporting 2024
2024
Q1Q2Q4Q6Q7
View →
[2]Third-party verified
Ditch Carbon — Prudential plc Profile
Ongoing
Q1Q2Q3
View →
[3]Self-reported
Climate Transition Plan 2023
2023
Q2
View →
[4]Self-reported
Prudential Sustainability Climate Transition Plan 2026
2026
Q3Q8Q9
View →
[5]Third-party verified
Reclaim Finance — Prudential PLC Coal Policy Critique
2021
Q5Q10
View →
[6]Third-party verified
LobbyMap — Prudential in Sustainable Finance
Ongoing
Q5Q9Q10
View →
[7]Self-reported
Annual Report 2024 — Sustainability
2024
Q8
View →
[8]Public record
uk.advfn.com — Prudential PLC Prudential announces net zero asset
Unknown
Q8
View →
[9]Self-reported
Sustainability Report 2024 — Sustainability Reporting
2024
Q9
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Prudential in context

Where Prudential sits among insurance peers.

Among the 6 major insurance brands we've scored, Prudential sits 5th of 6.

5/6
Prudential's rank
49
Industry average
38
Industry low
58
Industry high
How this score has moved

Prudential's score over time.

today

Score history begins 11 April 2026.

As Prudential's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Prudential

Prudential plc is a London-listed insurance and asset management group operating across Asia and Africa, with significant life insurance, retirement, and investment management divisions. It is the UK's largest listed insurance company by premium income and a major player in emerging-market financial services.

Founded
1875
Headquarters
London, United Kingdom
Employees
~28,000
Annual revenue
~$8B USD (2024 premium income)
Company website ↗
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