Spin Master sustainability score: 28/100
Spin Master is a Toronto-based toy and entertainment company whose brands include PAW Patrol, Rubik's Cube and Melissa & Doug. It has ~2,370 employees and US$2.1 billion in annual revenue, and makes most of its products through third-party suppliers.
Founded 2015Head office Toronto, CanadaStaff ~2,370 (2025)Revenue US$2,112.9M revenue (FY ended 31 Dec 2025)Website ↗
Spin Master's record is weak across the board. It has no Scope 3 target and says it sees no viable net-zero pathway, and its Scope 3 figure leaves out raw materials. Most of its cut in operational emissions came from selling factories. Water use is unreported, and product take-back is tiny against annual production.
Spin Master scores 28/100 (Significant gaps) on SINK's independent climate assessment, scored from public data only. Scores are free. Companies can never pay for anything about their own score. Last verified November 2026.
That places Spin Master joint 783rd of 1,017 companies scored, and joint 48th of 57 in FMCG / Consumer Goods.
What is Spin Master doing well, and where does it fall short?
Strongest on Controversies & Red Flags and Carbon Footprint: Operations (8/10, 7/10). Weakest on Water Impact and Energy Source (1/10, 3/10).
Where Spin Master lost points
For each question that lost points, the evidence our public rubric looks for that we didn't find.
- Emissions from its own operations7/10Its own emissions aren't independently verified or tracked over several years.
- Emissions from its supply chain4/10Most of its supply-chain (Scope 3) emissions aren't measured.
- Whether its emissions are falling4/10No evidence of a year-on-year fall in its total emissions.
- How clean its energy is3/10No renewable energy tariff or major efficiency investment shown.
- Its effect on nature3/10No assessment of its effect on nature, and no basic environmental policy.
- How it uses materials and handles waste4/10No measurable waste or recycling targets reported publicly.
- Its effect on water1/10No figures for its water use.
- Its climate targets4/10Its targets aren't science-based or committed to the Science Based Targets initiative.
- How openly it reports6/10No annual impact report, or no pay linked to climate targets.
A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.
How is Spin Master's SINK score calculated?
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleWhat evidence is Spin Master's score based on?
11 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
45% of them were published by Spin Master itself; the rest come from independent sources.
“Scope 1 (Direct) 2,566 245 317 948 421”
“Spin Master has not calculated and reported the Scope 2 (market-based) GHG emissions”
“there is no viable pathway to achieve net zero within Scope 3”
“are now utilizing the Higg platform to engage with our Tier 1 suppliers all across Asia”
“Since 2019, we have reduced our Scope 1 and 2 footprint by 65% for Spin Master.”
“l'annonce par le groupe canadien SPIN MASTER de sa décision de fermer l'usine MECCANO à Calais”
“the company has also outsourced Meccano production to toy makers in Europe, Asia and Latin America”
“100% of Melissa & Doug paper products and more”
“Spin Master has set goals of cutting its use of plastic in half by 2025”
“The defendants of the case are the current owner of the Orbeez brand, toy company Spin Master”
“CDP Climate Change score of C”
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How does Spin Master compare with other fmcg / consumer goods companies?
Where Spin Master sits among fmcg / consumer goods peers.
Among the 57 major fmcg / consumer goods brands we've scored, Spin Master is tied =48th of 57, with 1 other.
Who scores higher in FMCG / Consumer Goods?
The 3 companies in the sector scoring nearest above Spin Master.
Kraft Heinz reports emissions data with third-party assurance but Scope 3 remains 95% of total with qualified audits and unverified categories.
See the breakdown →Method Products hides behind parent SC Johnson's vague sustainability claims while dodging material disclosure.
See the breakdown →Unilever has reduced operational emissions 77% but Scope 3 is rising, missing 1.5°C targets by 45%.
See the breakdown →Which companies moved this week, and why.
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