Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
Hyundai Motor Company·Automotive·Seoul, South Korea·Founded 1976·Last verified 21 April 2026
23
out of 100
Significant gapsPending Review-16 since last review

Hyundai's sustainability record is dominated by rising absolute emissions, unvalidated net-zero claims, and greenwashing. Absolute emissions grew 6% in 2023. BEV sales remain single-digit. The company lacks SBTi validation, sources coal-powered aluminum, and faces documented criticism from Greenpeace and InfluenceMap for climate obstruction and misalignment between pledges and action.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Automotive sector ceiling.
35 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
40 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 35) + (0.7 × 40) = 38.5
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.6
Final score
Rounded. Significant gaps.
23 / 100
The ten questions

Where Hyundai Motor Company is strong, and where it isn't.

Strongest on Carbon Footprint — Operations and Transparency & Accountability (7/10, 6/10). Weakest on Emissions Trajectory and Controversies & Red Flags (1/10, 3/10).

Where the evidence comes from

Every document used, listed.

18 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Self-reported
Hyundai Motor 2025 Sustainability Report — Environmental
2025
Q1Q4Q7
View →
[2]Third-party verified
Road to Sustainability: Can Hyundai Reach Net Zero by 2045?
Unknown
Q1Q7Q9
View →
[3]Third-party verified
For Our Climate — Hyundai Benchmark & Analysis (SFOC)
Unknown
Q1Q2Q3Q8Q9
View →
[4]Third-party verified
Hyundai's Carbon Emissions Increased by 6% in 2023: A Wake-Up Call for the Climate
2024
Q2Q3
View →
[5]Third-party verified
Climate Campaigners Stage Bold Action at NY Auto Show to Protest Hyundai's Greenwashing
Unknown
Q2Q6Q10
View →
[6]Third-party verified
Hyundai Motor on InfluenceMap — Policy Engagement Tracker
Ongoing
Q3
View →
[7]Self-reported
Hyundai Accelerates Renewable Energy Transition Through Direct Power Purchase Agreement
2024
Q4
View →
[8]Third-party verified
Hyundai Accused of Greenwash After U-Turn on Pledge to Use Only Clean Energy
2022
Q4Q10
View →
[9]Self-reported
Hyundai Motor Joins Hands with IUCN to Drive Mangrove Reforestation in Vietnam's Mekong Delta
Unknown
Q5
View →
[10]Third-party verified
Energy Tracker Asia — K-Pop Fans Call Out Hyundai Greenwashing
Unknown
Q5
View →
[11]Third-party verified
Indigenous Peoples and the Car Industry: How Hyundai Harms Indigenous Peoples Throughout the Americas
Unknown
Q5
View →
[12]Self-reported
Hyundai Sustainability Hub
Ongoing
Q6
View →
[13]Third-party verified
Nature — The Electric-Car Battery Problem
2022
Q6Q7
View →
[14]Third-party verified
For Our Climate — SBTi Validation Status
Unknown
Q8
View →
[15]Public record
SBTi: Four Letters Have Got Every Car Company Rattled
Unknown
Q8
View →
[16]Third-party verified
LobbyMap — Hyundai Motor Climate Change Engagement
Ongoing
Q9
View →
[17]Public record
US Reaches Settlement With Hyundai and Kia in Historic Greenhouse Gas Enforcement Case
Unknown
Q10
View →
[18]Third-party verified
InfluenceMap — The World's Most Obstructive Companies on Climate Policy
Unknown
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Hyundai Motor Company in context

Where Hyundai Motor Company sits among automotive peers.

Among the 24 major automotive brands we've scored, Hyundai Motor Company sits 22nd of 24.

22/24
Hyundai Motor Company's rank
30
Industry average
22
Industry low
45
Industry high
How this score has moved

Hyundai Motor Company's score over time.

today

Score history begins 8 February 2026.

As Hyundai Motor Company's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Hyundai Motor Company

Hyundai Motor Company, founded 1976, is a South Korean automotive manufacturer headquartered in Seoul. The company produces passenger vehicles, SUVs, and commercial vehicles across global markets. Hyundai is the world's fifth-largest automaker by production volume and a major player in EV and hydrogen fuel cell development.

Founded
1976
Headquarters
Seoul, South Korea
Employees
~120,000
Annual revenue
~$128B
Company website ↗
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