Recently scored: Dentsu, Omnicom, Publicis Groupe, WPP
Toyota Motor·Automotive·Kolín, Czech Republic·Founded 2002·Last verified 21 April 2026
26
out of 100
Significant gapsPending Review-2 since last review

Toyota claims aggressive climate action while actively lobbying against emissions standards globally and funding climate deniers. Scope 3 emissions dominate at 584 Mt CO₂e with only intensity targets, not absolute reductions. Greenwashing complaints, regulatory fines, and InfluenceMap's lowest-ranked automaker status expose fundamental misalignment between stated commitments and actual behavior.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Automotive sector ceiling.
35 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
46 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 35) + (0.7 × 46) = 42.7
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.6
Final score
Rounded. Significant gaps.
26 / 100
The ten questions

Where Toyota Motor is strong, and where it isn't.

Strongest on Carbon Footprint — Operations and Water Impact (7/10, 6/10). Weakest on Controversies & Red Flags and Emissions Trajectory (0/10, 3/10).

Where the evidence comes from

Every document used, listed.

16 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

[1]Third-party verified
Tracenable — Toyota Motor GHG Emissions
Unknown
Q1
View →
[2]Self-reported
Toyota Global Sustainability Data Book 2024
2024
Q1Q9
View →
[3]Third-party verified
Greenpeace East Asia — Toyota's 2024 GHG Emissions Analysis
2024
Q2Q3
View →
[4]Third-party verified
The Sustainable Innovation — Toyota Overview
Unknown
Q2Q4Q5Q6Q7Q8Q9
View →
[5]Self-reported
Toyota — 2025 North American Environmental Sustainability Report
2025
Q3Q5Q7
View →
[6]Self-reported
Toyota USA — Renewable Energy Strategy
Unknown
Q4
View →
[7]Self-reported
Toyota USA — Biodiversity and Nature Programs
Unknown
Q5
View →
[8]Self-reported
pressroom.toyota.com — toyota releases 2024 north american environmental sustainability report
Unknown
Q6
View →
[9]Self-reported
Toyota USA — Water Stewardship
Unknown
Q7
View →
[10]Self-reported
Toyota Global Sustainability Policy & ESG
Unknown
Q8
View →
[11]Third-party verified
greenpeace.org — 2c5c44a0 toyotaen final2
Unknown
Q8
View →
[12]Third-party verified
InfluenceMap — Toyota Motor Lobbying Profile
Unknown
Q10
View →
[13]Public record
Electrek — Toyota Ranked Worst Automaker on Climate Lobbying
2024
Q10
View →
[14]Self-reported
electrek.co — toyotas greenwashing leads to record 180m fine for emissions lies
Unknown
Q10
View →
[15]Self-reported
carboncopy.info — corporate watchdog accuses toyota of misleading marketing greenwashing
Unknown
Q10
View →
[16]Self-reported
cleantechnica.com — toyota promoted its hybrid while funding climate deniers
Unknown
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Toyota Motor in context

Where Toyota Motor sits among automotive peers.

Among the 24 major automotive brands we've scored, Toyota Motor sits 17th of 24.

17/24
Toyota Motor's rank
30
Industry average
22
Industry low
45
Industry high
How this score has moved

Toyota Motor's score over time.

today

Score history begins 8 February 2026.

As Toyota Motor's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Toyota Motor

Toyota Motor is the world's largest automaker by production volume, headquartered in Toyota City, Japan. Founded in 2002, it manufactures cars, trucks, and commercial vehicles globally. The company is a leading hybrid producer but lags peers on EV transition and climate policy engagement.

Founded
2002
Headquarters
Kolín, Czech Republic
Employees
~375,000
Annual revenue
~$291B (FY2024)
Company website ↗
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