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FMCG / Consumer Goods

Mattel sustainability score: 37/100

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About Mattel

Mattel, Inc. is a global toy and entertainment company headquartered in El Segundo, California, with ~31,000 employees and $5.3B in annual revenue. Its brands include Barbie, Hot Wheels and Fisher-Price.

Head office El Segundo, United StatesStaff ~31,000 (2025)Revenue $5,347.6M net sales (FY ended 31 Dec 2025)Website ↗

Read Mattel's own report ↗

Our verdict

Mattel discloses Scope 1, 2, and 3 emissions with limited assurance, but lags on depth and pace. No Scope 3 target, no SBTi validation, and renewable energy remains unquantified. Plastic reduction is incremental; water and biodiversity data are fragmented.

Mattel scores 37/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Scores are free. Companies can never pay for anything about their own score. Last verified November 2026.

That places Mattel joint 513th of 1,017 companies scored, and joint 31st of 57 in FMCG / Consumer Goods.

The ten questions

What is Mattel doing well, and where does it fall short?

Strongest on Carbon Footprint: Operations and Controversies & Red Flags (7/10, 7/10). Weakest on Energy Source and Nature & Biodiversity Impact (3/10, 4/10).

What's missing

Where Mattel lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

  • Emissions from its own operations7/10Its own emissions aren't independently verified or tracked over several years.
  • Emissions from its supply chain6/10No full value-chain map or supplier engagement programme.
  • Whether its emissions are falling5/10No evidence of a year-on-year fall in its total emissions.
  • How clean its energy is3/10No renewable energy tariff or major efficiency investment shown.
  • Its effect on nature4/10Its effect on nature isn't measured or independently verified.
  • How it uses materials and handles waste6/10No verified figures for reuse and recycling across the business.
  • Its effect on water4/10No measured water footprint with reduction targets.
  • Its climate targets4/10Its targets aren't science-based or committed to the Science Based Targets initiative.
  • How openly it reports6/10No annual impact report, or no pay linked to climate targets.
  • Its record on controversies7/10Points deducted for controversies or its business model. The finding is under question 10.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is Mattel's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
FMCG / Consumer Goods sector ceiling.
30 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
52 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 30) + (0.7 × 52) = 45.4
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 0.82
Final score
Rounded. Below expectations.
37 / 100
Where the evidence comes from

What evidence is Mattel's score based on?

13 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

15% of them were published by Mattel itself; the rest come from independent sources.

11 of 13 sources are independent of the company.

[1]Self-reported
Responsible Sourcing and Production — Climate Update (2023)

“Scope 1 absolute GHG emissions 16,070 15,760 14,163 13,574”

2023
Q1Q2Q3Q4Q6Q7Q8Q9
View →
[2]Self-reported
Mattel 2023 Sustainability, Social and Impact Report

“We achieved 99.4% recycled or FSC-certified content in the paper”

2023
Q5Q6Q9
View →
[3]SEC filing
Mattel, Inc. Form 10-K (fiscal year ended 31 December 2025)

“Mattel is not aware of any material cleanup liabilities”

2026
Q10
View →
[4]SEC filing
Mattel, Inc. Schedule 14A Proxy Statement (2025 shareholder proposal)

“Adopting science-based GHG emission reduction targets”

2025
Q8Q10
View →
[5]SEC filing
Mattel, Inc. Form 8-K filed 2 April 2025

“Our Scope 3 reporting, which we began disclosing in February 2025”

2025
Q2Q4Q8
View →
[6]SEC filing
Mattel, Inc. Proxy Statement filed 14 April 2026

“Assist the Board with oversight and review of social responsibility matters such as sustainability”

2026
Q9
View →
[7]Independent source
PRI — Mattel shareholder initiative record

“has not set scope 3 targets”

Ongoing
Q2Q8Q10
View →
[8]Independent source
CBS News — Mattel toy recycling program

“100% recycled, recyclable or bio-based plastic materials in all of its products and packaging by 2030”

Unknown
Q6
View →
[9]Independent source
Fox Business — Mattel toy recycling initiative

“sorted and separated by material type”

Unknown
Q6
View →
[10]Independent source
Fatherly — Mattel PlayBack program

“downcycle those materials into other plastic products or convert them from waste to energy”

Unknown
Q6
View →
[11]Independent source
The Conversation — Barbie and plastic waste

“launched their own recycling scheme in 2021”

2023
Q6
View →
[12]Independent source
RTBF — Quelle est l'empreinte carbone de Barbie

“de Mattel ne convainc pas”

2023
Q6Q10
View →
[13]Independent source
ESG Today — Mattel climate target announcement

“cutting its scope 1 and 2 greenhouse gas emissions in half by 2030”

2021
Q8
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

For Mattel

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    Mattel: SINK sustainability score 37/100.

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Mattel in context

How does Mattel compare with other fmcg / consumer goods companies?

Where Mattel sits among fmcg / consumer goods peers.

Among the 57 major fmcg / consumer goods brands we've scored, Mattel is tied =31st of 57, with 2 others.

=31/57
Mattel's rank
37
Industry average
21
Industry low
53
Industry high
See all 57 in FMCG / Consumer Goods →
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