AJ Bell sustainability score: 32/100
Better than 31% of Financial Services / Banking
Making progress starts at 46. The highest score on SINK is 71.
AJ Bell is a UK investment platform and fund manager, offering self-invested pensions, ISAs and dealing accounts to retail customers and advisers, and running its own AJ Bell Funds. It reported £317.8 million of revenue for the year to 30 September 2025, with about 1,505 employees.
Founded 2002Head office Manchester, United KingdomStaff ~1,505 (2025)Revenue £317.8 million revenue (£317,847k, FY ended 30 Sep 2025; 2024: £269,435k). Headline income line is 'Revenue'.Website ↗
AJ Bell has cut its own Scope 1 and 2 emissions through renewable electricity tariffs and calls its operations carbon neutral using cookstove offset credits, but its Scope 3 emissions within its target boundary rose 26% in FY25. It publishes no absolute financed emissions for its funds or for the assets on its platform, its targets are not SBTi-validated, and it reports no nature or water data.
AJ Bell scores 32/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified November 2026.
That places AJ Bell joint 693rd of 1,070 companies scored, and joint 41st of 69 in Financial Services / Banking.
What is AJ Bell doing well, and where does it fall short?
Strongest on Controversies & Red Flags and Carbon Footprint: Operations (8/10, 7/10). Weakest on Emissions Trajectory and Nature & Biodiversity Impact (2/10, 2/10).
Where AJ Bell lost points
For each question that lost points, the evidence our public rubric looks for that we didn't find.
What would raise this score
- Whether its emissions are fallingShow its emissions are falling.
- Its effect on natureAssess its effect on nature and publish a basic environmental policy.
- Its effect on waterMonitor its water use and take measures to reduce it.
Every question that lost points
- Emissions from its own operations7/10Its own emissions aren't independently verified or tracked over several years.
- Emissions from its supply chain4/10Most of its supply-chain (Scope 3) emissions aren't measured.
- Whether its emissions are falling2/10No evidence its emissions are falling.
- How clean its energy is6/10Less than 90% of its energy shown to be renewable.
- Its effect on nature2/10No assessment of its effect on nature, and no basic environmental policy.
- How it uses materials and handles waste4/10No measurable waste or recycling targets reported publicly.
- Its effect on water2/10No monitoring of water use, or no measures to reduce it.
- Its climate targets3/10No specific targets with dates.
- How openly it reports6/10No annual impact report, or no pay linked to climate targets.
A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.
How is AJ Bell's SINK score calculated?
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleWhat evidence is AJ Bell's score based on?
8 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
38% of them were published by AJ Bell itself; the rest come from independent sources.
“Actual consumption data is gathered from meter readings and converted using the Department for Energy Security and Net Zero (DESNZ) 2025 emission conversion factors.”
“At this time, Scope 3 emissions are excluded from our calculations as available data does not yet provide sufficient accuracy or completeness.”
“AJ Bell has hiked cash interest rates and cut trading fees, just hours after the Financial Conduct Authority (FCA) criticised platforms”
“AJ Bell founder to exit board after FCA governance discussions”
“Companies excluded from investment are those involved in the production or sale of tobacco, gambling, alcohol, adult entertainment, and nuclear power.”
“The AJ Bell Responsible Growth Fund will invest in ETFs which remove stocks from controversial companies such as tobacco or alcohol.”
“has launched a Responsible Managed Portfolio Service”
“The fund aims to create a diversified investment portfolio that has a better than average outcome for both people and the planet.”
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How does AJ Bell compare with other financial services / banking companies?
Where AJ Bell sits among financial services / banking peers.
Among the 69 major financial services / banking brands we've scored, AJ Bell is tied =41st of 69, with 7 others.
Who scores higher in Financial Services / Banking?
The 3 companies in the sector scoring nearest above AJ Bell.
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See the breakdown →Which companies moved this week, and why.
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