Jellycat sustainability score: 20/100
Jellycat Limited is a London-based designer of soft toys and gifts, sold worldwide through retailers and its own channels. Its products are made by suppliers in Indonesia, Vietnam, Cambodia, Thailand and Bangladesh.
More about Jellycat
Revenue reached £450m in 2025, with an average of 349 employees.
Founded 1998Head office London, United KingdomStaff ~349 (2025)Revenue £450.3M revenue (FY ended 31 Dec 2025)Website ↗
Jellycat reports only UK energy and travel emissions in its filed accounts and no Scope 3 at all, even though its toys are made by suppliers across Southeast Asia. Its UK emissions rose in 2025. It publishes no water data, no renewable energy target and no dated climate target.
Jellycat scores 20/100 (Significant gaps) on SINK's independent climate assessment, scored from public data only. Scores are free. Nobody can pay to change a score, speed it up or hide it. Last verified November 2026.
That places Jellycat joint 976th of 1,024 companies scored, and 58th of 58 in FMCG / Consumer Goods.
What is Jellycat doing well, and where does it fall short?
Strongest on Controversies & Red Flags and Carbon Footprint: Operations (8/10, 4/10). Weakest on Emissions Trajectory and Carbon Footprint: Supply Chain (0/10, 1/10).
Where Jellycat lost points
For each question that lost points, the evidence our public rubric looks for that we didn't find.
- Emissions from its own operations4/10No full Scope 1 and 2 figures worked out to the GHG Protocol.
- Emissions from its supply chain1/10No assessment of where its supply-chain emissions come from.
- Whether its emissions are falling0/10No evidence its emissions are falling, not even from energy bills or mileage.
- How clean its energy is2/10No renewable energy tariff or major efficiency investment shown.
- Its effect on nature2/10No assessment of its effect on nature, and no basic environmental policy.
- How it uses materials and handles waste4/10No measurable waste or recycling targets reported publicly.
- Its effect on water1/10No figures for its water use.
- Its climate targets2/10No specific targets with dates.
- How openly it reports3/10No published sustainability data, or no one named as responsible for it.
A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.
How is Jellycat's SINK score calculated?
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × ScaleWhat evidence is Jellycat's score based on?
11 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
18% of them were published by Jellycat itself; the rest come from independent sources.
“kWh (2024: 530,247). This equates to”
“Our core soft toy ranges are produced in Indonesia, Vietnam, Cambodia, Thailand”
“Environmental impacts are managed and reduced”
“Contains at least 70% Recycled Polyester.”
“They are soon forgotten and go into landfill.”
“has filed several legal actions in the London High Court over trademark allegations”
“Jellycat has launched a copyright claim against Home Bargains' parent company”
“Jellycats are being removed from some independent stores in order to manage the supply and demand of the plushies.”
“claiming that counterfeit products are being sold in Auckland”
“Innocent Obsession or Hyper-Consumption?”
“22 new retail spaces and experiences in the year, compared with only three in 2024”
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How does Jellycat compare with other fmcg / consumer goods companies?
Jellycat sits at the bottom of the fmcg / consumer goods pack.
Among the 58 major fmcg / consumer goods brands we've scored, Jellycat sits 58th of 58.
Who scores higher in FMCG / Consumer Goods?
The 3 companies in the sector scoring nearest above Jellycat.
Haribo discloses no group-level carbon emissions, Scope 3 data, or science-based targets.
See the breakdown →Misto's reported footprint was 18,227 tCO2e in 2025, down from 21,138 t in 2024, but it excludes Acushnet, so the figures cover under a fifth of group revenue and the size deduction for an incomplete footprint (0.70x) applies.
See the breakdown →The Horst Brandstätter Group publishes no Scope 1, 2 or 3 emissions data.
See the breakdown →Which companies moved this week, and why.
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