E-commerce / Online Retail

HelloFresh UK sustainability score: 31/100

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About HelloFresh UK

HelloFresh UK is the UK business of the German meal-kit company HelloFresh, selling recipe boxes online and delivering them from its own fulfilment centres. Its legal name is Grocery Delivery E-Services UK Ltd, a subsidiary of HelloFresh SE, and its B Corp certification also covers Green Chef UK.

More about HelloFresh UK

The company was incorporated in 2011. 2 million turnover in 2025.

Founded 2011Head office London, UKStaff ~1,614 (2025 weekly average)Revenue ~£426.2M turnover (2025)Website ↗

Our verdict

HelloFresh UK reports only its own operations' emissions, 92 tCO2e in 2025, and its accounts' figures do not add up, while ingredients dominate its parent group's footprint of 2.4 MtCO2e. The group's targets are per meal, not science-based, and were weakened partway through, and it missed its meal-kit emissions target. Its parent says its own sites run on renewable electricity, and it gives surplus food to The Felix Project.

HelloFresh UK scores 31/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Scores are free. Companies can never pay for anything about their own score. Last verified October 2026.

That places HelloFresh UK joint 636th of 900 companies scored, and joint 19th of 22 in E-commerce / Online Retail.

The ten questions

What is HelloFresh UK doing well, and where does it fall short?

Strongest on Controversies & Red Flags and Energy Source (8/10, 6/10). Weakest on Targets & Commitments and Emissions Trajectory (2/10, 3/10).

What's missing

Where HelloFresh UK lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

  • Emissions from its own operations5/10No full Scope 1 and 2 figures worked out to the GHG Protocol.
  • Emissions from its supply chain5/10Most of its supply-chain (Scope 3) emissions aren't measured.
  • Whether its emissions are falling3/10No evidence its emissions are falling, not even from energy bills or mileage.
  • How clean its energy is6/10Less than 90% of its energy shown to be renewable.
  • Its effect on nature3/10No assessment of its effect on nature, and no basic environmental policy.
  • How it uses materials and handles waste5/10No measurable waste or recycling targets reported publicly.
  • Its effect on water3/10No monitoring of water use, or no measures to reduce it.
  • Its climate targets2/10No specific targets with dates.
  • How openly it reports6/10No annual impact report, or no pay linked to climate targets.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is HelloFresh UK's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
E-commerce / Online Retail sector ceiling.
40 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
46 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 40) + (0.7 × 46) = 44.2
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 0.7
Final score
Rounded. Below expectations.
31 / 100
Where the evidence comes from

What evidence is HelloFresh UK's score based on?

13 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

8% of them were published by HelloFresh UK itself; the rest come from independent sources.

12 of 13 sources are independent of the company.

[1]Public record
Grocery Delivery E-Services UK Ltd — FY2025 SECR Accounts

“The total consumption (kWh) for energy supplies that relate to activities within the control of the Company were 18,164,548 (2024: 18,508,592).”

2025
Q1
View →
[2]Public record
Grocery Delivery E-Services UK Ltd — FY2024 SECR Accounts

“Fuel{Liters) 175,111 0”

2024
Q1Q3
View →
[3]Self-reported
HelloFresh Group Annual Report 2025 (Non-Financial Statement)

“Total gross indirect (Scope 3) GHG emissions”

2025
Q2Q3Q4Q5Q6Q7Q8
View →
[4]Third-party verified
HelloFresh UK — B Corp Certification Record

“Certified Since July 2021”

2021
Q9
View →
[5]Public record
Grocery Delivery E-Services UK Ltd — Articles of Association (B Lab Stakeholder Purpose)

“through its business and operations, to have a material positive impact on”

2021
Q9
View →
[6]Independent source
HelloFresh Derby Automated Facility — Retail Gazette

“a rainwater harvesting system, solar panels and a shared heating and cooling system”

2024
Q4Q7
View →
[7]Independent source
HelloFresh Derby Site Features 500 kW Rooftop PV — The Grocer

“The building will feature a 500kW photovoltaic system on its roof operated by SmartParc”

2024
Q4
View →
[8]Independent source
HelloFresh Climate Targets and SBTi Route — Edie

“HelloFresh has confirmed that it has submitted these targets to the SBTi.”

2023
Q8Q9
View →
[9]Independent source
HelloFresh UK B Corp Certification — Edie

“HelloFresh UK’s B-Corp certification also applies to its sister brand, Green Chef UK.”

2021
Q9
View →
[10]Independent source
HelloFresh Food Waste and Emissions Targets — Circular

“reduce carbon emissions from its meal-kit production facilities by 66% per euro of revenue”

2023
Q8
View →
[11]Public record
ICO Enforcement: HelloFresh Spam Marketing Fine

“fined food delivery company HelloFresh £140,000 for a campaign of 79 million spam emails”

2024
Q10
View →
[12]Public record
HelloFresh Group — German Lobby Register Entry

“HelloFresh setzt sich für die Einführung einer staatlichen Klimakennzeichnung auf”

2026
Q10
View →
[13]
fruitnet.com

“halve food waste going to landfill or incineration per euro revenue by 2022”

Q6
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

For HelloFresh UK

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    HelloFresh UK: SINK sustainability score 31/100.

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HelloFresh UK in context

How does HelloFresh UK compare with other e-commerce / online retail companies?

Where HelloFresh UK sits among e-commerce / online retail peers.

Among the 22 major e-commerce / online retail brands we've scored, HelloFresh UK is tied =19th of 22, with 1 other.

=19/22
HelloFresh UK's rank
42
Industry average
10
Industry low
56
Industry high
See all 22 in E-commerce / Online Retail →
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