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FMCG / Consumer Goods

Tom's of Maine sustainability score: 41/100

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About Tom's of Maine

Tom's of Maine makes natural toothpaste, deodorant and other personal care products, with offices in Kennebunk and a factory in Sanford, Maine. It has been part of Colgate-Palmolive since 2006 and describes itself as a public benefit corporation.

More about Tom's of Maine

It publishes no staff or revenue figure of its own.

Head office Kennebunk, United StatesStaff Not publishedRevenue Not publishedWebsite ↗

Read Tom's of Maine's own report ↗

Our verdict

Tom's of Maine puts its own footprint at 55,750 tCO2e for 2023, down from 95,591 t in 2020. The figure is labelled estimated and is not assured, and it gives shares rather than tonnes by scope. Its 100% renewable electricity at Sanford rests on purchased certificates, which earn no credit. Its goal to recover the equivalent of the plastic it sells is not met and relies on funded recovery. In September 2023 TINA.org filed complaints with the FTC and two state attorneys general alleging its recyclable tube claim is deceptive; no regulator outcome was found, and a class action is pending. An FDA warning letter of November 2024 cites the water system at Sanford, a manufacturing matter that is not deducted.

Tom's of Maine scores 41/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Scores are free. Companies can never pay for anything about their own score. Last verified November 2026.

That places Tom's of Maine joint 398th of 1,017 companies scored, and joint 18th of 57 in FMCG / Consumer Goods.

The ten questions

What is Tom's of Maine doing well, and where does it fall short?

Strongest on Carbon Footprint: Supply Chain and Emissions Trajectory (6/10, 6/10). Weakest on Water Impact and Energy Source (2/10, 3/10).

What's missing

Where Tom's of Maine lost points

For each question that lost points, the evidence our public rubric looks for that we didn't find.

  • Emissions from its own operations5/10No full Scope 1 and 2 figures worked out to the GHG Protocol.
  • Emissions from its supply chain6/10No full value-chain map or supplier engagement programme.
  • Whether its emissions are falling6/10No consistent fall over several years across its operations and supply chain.
  • How clean its energy is3/10No renewable energy tariff or major efficiency investment shown.
  • Its effect on nature3/10No assessment of its effect on nature, and no basic environmental policy.
  • How it uses materials and handles waste5/10No measurable waste or recycling targets reported publicly.
  • Its effect on water2/10No monitoring of water use, or no measures to reduce it.
  • Its climate targets4/10Its targets aren't science-based or committed to the Science Based Targets initiative.
  • How openly it reports6/10No annual impact report, or no pay linked to climate targets.
  • Its record on controversies6/10Points deducted for controversies or its business model. The finding is under question 10.

A score changes when the evidence does. We use new published evidence at the next rescore. Anyone can send us new evidence, free. How to send it.

The calculation

How is Tom's of Maine's SINK score calculated?

Same ten questions for every company. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
FMCG / Consumer Goods sector ceiling.
30 / 100
Performance score
Sum of the ten questions, each scored 0 to 10.
46 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 30) + (0.7 × 46) = 41.2
Scale penalty
Multiplier based on total emissions. Bigger polluters lose more.
× 1
Final score
Rounded. Below expectations.
41 / 100
Where the evidence comes from

What evidence is Tom's of Maine's score based on?

15 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.

40% of them were published by Tom's of Maine itself; the rest come from independent sources.

9 of 15 sources are independent of the company.

[1]Self-reported
2024 Goodness Report

“1.8% Manufacturing”

2024
Q1Q2Q3Q4Q6Q8Q9
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[2]Self-reported
2022 Goodness Report

“Scope 1 and Scope 2) in 2021 are relatively modest”

2022
Q1Q7Q9
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[3]Self-reported
2023 Goodness Report

“We have reduced 0.7% of Scope 1 and 2 emissions”

2023
Q3Q4
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[4]Independent source
Truth in Advertising: Colgate and Tom's of Maine Recyclability Deception

“not being sorted for recycling but rather designated for the landfill”

2023
Q6Q10
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[5]Independent source
The Commons: Tom's of Maine Brand Rating

“which is unusual but provides welcome added transparency”

Ongoing
Q3Q4Q5Q8
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[6]Self-reported
Tom's of Maine: Our Mission

“with a $2 million commitment over three years”

Ongoing
Q5
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[7]Self-reported
Tom's of Maine: Recyclable Packaging

“While some communities may not yet accept these tubes”

Ongoing
Q6
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[8]Public record
FDA Warning Letter: Colgate-Palmolive/Tom's of Maine

“You recovered Pseudomonas aeruginosa in multiple (b)(4) water samples, from June 2021 to October 2022.”

2024
Q7
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[9]Independent source
CBS News: Tom's of Maine Bacterial Contamination

“The FDA cited an "inadequate water system" at the plant”

2024
Q7
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[10]Independent source
Shifting Gaia: Tom's of Maine Sustainability Rating

“publish emissions data with third-party verification”

Unknown
Q1Q6
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[11]Independent source
Truth in Advertising: Gershzon v. Colgate-Palmolive Class Action

“Falsely advertising toothpaste tubes as recyclable”

Unknown
Q10
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[12]Self-reported
Tom's of Maine: Who We Are

“We became a part of the Colgate-Palmolive company in 2006”

Ongoing
Q9
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[13]
truthinadvertising.org

“TINA.org found Colgate-Palmolive deceptively marketing its Colgate and Tom's of Maine toothpaste tubes as recyclable”

Q10
View →
[14]
bangordailynews.com

“did not investigate roughly 400 complaints”

Q10
View →
[15]
personalcarecouncil.org

“COLGATE-PALMOLIVE COMPANY”

Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

For Tom's of Maine

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    Tom's of Maine: SINK sustainability score 41/100.

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Tom's of Maine in context

How does Tom's of Maine compare with other fmcg / consumer goods companies?

Where Tom's of Maine sits among fmcg / consumer goods peers.

Among the 57 major fmcg / consumer goods brands we've scored, Tom's of Maine is tied =18th of 57, with 5 others.

=18/57
Tom's of Maine's rank
37
Industry average
21
Industry low
53
Industry high
See all 57 in FMCG / Consumer Goods →
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